personalised pen
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Price range
Good£3.48–£38.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+36.0%90-day search growth — must beat 0% to launch
Avg price
Good£12.75avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,469.03avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Okay£146K£146K/yr · 438K searches
According to Flapen's Amazon United Kingdom niche tracking, personalised pen is a £146K/yr Amazon United Kingdom market (438K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Jan–Feb–Mar–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
personalised pen market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £51K–£64K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #233
- Page quality
- 0%
- Prime
- 37%
- Sponsored
- 95%
- Out of stock
- 12.1%
- Avg brand age
- 34 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
26 falling
Sellers
63
Top-5 brand share
51%
Top 20: 95%
Top-5 click share
38%
Top 20: 83%
Open market
43%
- EDSG14%
- Merch Imprint14%
- PARKER9%
- With Your Touch9%
- Personalised Engraved6%
- Velmonto5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +36.0% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 3.1×
Top personalised pen search terms
- personalised pen184K/yr
- personalised pens93K/yr
- engraved pen40K/yr
- personalised pens for women29K/yr
- personalised pens for men20K/yr
- custom pens8K/yr
- customised pen8K/yr
- custom pen8K/yr
- personalized pens with name5K/yr
- customised pens5K/yr
Top personalised pen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Personalised Pens Metal Ballpoint Pens with Stylus Customised LOGO and TEXT Engraving Bulk Order Wholesale Pens - Ideal for Business Schools and Event Giveaways Quantity From 1 to 500
Merch Imprint£16.254.6★295 rev
EDSG Personalised Pen with Name Engraving - Custom Ballpoint Pen Gifts for Men Women Student Birthday Fathers Day Graduation Christmas Thank You Gifts (Purple)
EDSG£3.484.7★812 rev
With Your Touch Personalised Engraved Aluminium Black Ink Retractable Silver Ballpoint Pen | Custom Present For Birthday Christmas Anniversary Women Or Office Use (1)
With Your Touch£5.444.5★463 rev
EDSG Personalised Pen Engraved Pen with Black Ink Ballpoint Pens Customised Pen Gifts for Men Women Teacher Personalised Gifts for Birthday Fathers Day Graduation Christmas Thank You Gift (Silver)
EDSG£6.704.7★2,548 rev
Personalised Parker Jotter Ballpoint Pen - Custom Engraved Parker Pen | Luxury Executive Gift for Fathers Day Graduation Retirement | Corporate Office Pens with Logo or Name (Silver)
Personalised Engraved£18.264.1★104 rev
Newest
by launch dateWith Your Touch Personalised Engraved Aluminium Black Ink Retractable Silver Ballpoint Pen | Custom Present For Birthday Christmas Anniversary Women Or Office Use (1)
With Your Touch£5.44463 rev
Velmonto Luxury Personalised Engraved Pen Premium Metal Ballpoint Pen with Gift Box Custom Name Pen Black Gold & Rainbow Finish
Velmonto£6.8313 rev
Personalised Parker Jotter Ballpoint Pen - Custom Engraved Parker Pen | Luxury Executive Gift for Fathers Day Graduation Retirement | Corporate Office Pens with Logo or Name (Silver)
Personalised Engraved£18.26104 rev
Parker Jotter Ballpoint personalised parker pen engraved In Gift Box Ideal Valentines day Birthday or Mothers Day Gift Perfect For Men & Women Engraved Pen With Laser Engraving (Silver & Gold)
Personalised Engraved£18.55104 rev
kander 12 Pcs Ballpoint Pens 2 in 1 Stylus Tip Metal Personalised Pens 1.0 mm Smooth Writing Black Ink Retractable Ball Point Pen for Office School Business Bulk Pens gift for Women Men
kander£4.38140 rev
Trending
90-day click momentumVelmonto Luxury Personalised Engraved Pen Premium Metal Ballpoint Pen with Gift Box Custom Name Pen Black Gold & Rainbow Finish
Velmonto£6.834.0★
Parker Jotter Ballpoint personalised parker pen engraved In Gift Box Ideal Valentines day Birthday or Mothers Day Gift Perfect For Men & Women Engraved Pen With Laser Engraving (Silver & Gold)
Personalised Engraved£18.554.1★
Personalised Parker Jotter Ballpoint Pen - Custom Engraved Parker Pen | Luxury Executive Gift for Fathers Day Graduation Retirement | Corporate Office Pens with Logo or Name (Silver)
Personalised Engraved£18.264.1★
Parker Jotter Stainless Steel personalised parker pen engraved In Classy Gift Box Ideal Valentines day Birthday or Fathers Day Gift Perfect For Men & Women With Laser Engraving (Silver)
Secretary£21.014.6★
kander 12 Pcs Ballpoint Pens 2 in 1 Stylus Tip Metal Personalised Pens 1.0 mm Smooth Writing Black Ink Retractable Ball Point Pen for Office School Business Bulk Pens gift for Women Men
kander£4.384.5★
What buyers say about personalised pen
What buyers praise and complain about, mined from review topics.What buyers love
“Brilliant quality”
“Smooth Writing”
“Good Value”
“Brilliant quality parker pen”
“Nice quality engraved pen”
“As described”
“My personalised design looks great”
“Stylish and practical”
“particularly as they come in many fun colours”
“The pens have a nice weight to them”
What buyers complain about
“Poor quality”
“Looks more expensive than price”
“Broken after once use”
“it doesn't write great”
“Not working”
“a bit flimsy”
“Not ideal considering it was for a gift”
“Perpetually bad - wobbly nibs, ink blotting the page or fading altogether, clips breaking, etc”
“doesn't really show up very well - would be better if it was black text”
“one of them was the wrong colour”
Top return reasons
Common questions
- Is personalised pen profitable to sell on Amazon United Kingdom?
- The niche generates £146K/yr across 38 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is +36.0%. Flapen's verdict: Worth a look (61/100).
- How competitive is the personalised pen niche?
- 26 brands and 63 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in personalised pen?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Durability. The return rate is 0.4%.
- When does demand for personalised pen peak?
- Demand peaks in Jan–Feb–Mar–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the personalised pen niche?
- Listings span £3.48–£38.31; the average listing price is £12.75 (sweet spot $15–$100). The average incumbent carries 1,469 reviews — the moat a new listing must climb.