Personalised Pen

Shoppers searched for this 438K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +36.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £146K a year.

Searches, last 12 months

438K

Growth, 90 days vs prior 90

+36.0%

Conversion, latest week

2.6%

Market size, estimated

£146Ka year

Peak month

December3.1× the quietest month

Top search term

personalised pen184K searches a year

Listings sell for £12.75 on average, from £3.48 to £38.31. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £12.75 that is £0 to £1K a year per listing.

Average price

£12.75under the $15 to $100 sweet spot

Price range

£3.48–£38.31

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

95% of listings pay for placement with sponsored ads. 37% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #233 within Pens, Pencils & Writing Supplies. It carries 1,469 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

37%

Out of stock, average day

12.1%

Average rank

#233in Pens, Pencils & Writing Supplies

Average rating

4.42 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,469per listing

Listings tracked

38

12 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

2Amazon's first-year sales bar

Average brand age

34 months