Personalised Pen
MaybeReturns run at only 0.4% of orders. But shoppers spend only $146K a year here, so Personalised Pen is a Maybe.
- Flapen Score
- 61 / 100Top 4% of 835 Stationery & Office Supplies niches · +14 vs the category median of 4761
- Market size
- £146K/yr438K searches / yr
- 90-day growth
- +36.0%search demand this quarter
- Competition
- 38%top-5 click share · 26 brands · 63 sellers
Flapen Score
Personalised Pen against its category
The dotted line is the Stationery & Office Supplies average. Past it, Personalised Pen is stronger. Inside it, weaker.
Market
The Personalised Pen market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Personalised Pen 438K times last year and spent an estimated £146K. The top 5 brands take 51% of clicks. Demand peaks in Jan–Feb–Mar–Dec. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
2.6% of searches ended in a purchase last week.
Shoppers searched for this 438K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +36.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £146K a year.
- Searches, last 12 months
- 438K
- Growth, 90 days vs prior 90
- +36.0%
- Conversion, latest week
- 2.6%
- Market size, estimated
- £146Ka year
- Peak month
- December3.1× the quietest month
- Top search term
- personalised pen184K searches a year
02 · Price
A sale here is worth £12.75.
Listings sell for £12.75 on average, from £3.48 to £38.31. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £12.75 that is £0 to £1K a year per listing.
- Average price
- £12.75under the $15 to $100 sweet spot
- Price range
- £3.48–£38.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 37% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #233 within Pens, Pencils & Writing Supplies. It carries 1,469 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 37%
- Out of stock, average day
- 12.1%
- Average rank
- #233in Pens, Pencils & Writing Supplies
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,469per listing
- Listings tracked
- 38
04 · Newcomers
Amazon counts 2 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Personalised Pen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Personalised Pens Metal Ballpoint Pens with Stylus Customised LOGO and TEXT Engraving Bulk Order Wholesale Pens - Ideal for Business Schools and Event Giveaways Quantity From 1 to 500
- Price
- £16.25
- Rating
- 4.6/5
- Reviews
- 295
- Age
- 1y ago
EDSG Personalised Pen with Name Engraving - Custom Ballpoint Pen Gifts for Men Women Student Birthday Fathers Day Graduation Christmas Thank You Gifts (Purple)
- Price
- £3.48
- Rating
- 4.7/5
- Reviews
- 812
- Age
- 1y ago
With Your Touch Personalised Engraved Aluminium Black Ink Retractable Silver Ballpoint Pen | Custom Present For Birthday Christmas Anniversary Women Or Office Use (1)
- Price
- £5.44
- Rating
- 4.5/5
- Reviews
- 463
- Age
- 2mo ago
EDSG Personalised Pen Engraved Pen with Black Ink Ballpoint Pens Customised Pen Gifts for Men Women Teacher Personalised Gifts for Birthday Fathers Day Graduation Christmas Thank You Gift (Silver)
- Price
- £6.70
- Rating
- 4.7/5
- Reviews
- 2,548
- Age
- 6y ago
Personalised Parker Jotter Ballpoint Pen - Custom Engraved Parker Pen | Luxury Executive Gift for Fathers Day Graduation Retirement | Corporate Office Pens with Logo or Name (Silver)
- Price
- £18.26
- Rating
- 4.1/5
- Reviews
- 104
- Age
- 4mo ago
Trending
90-day click momentum
Velmonto Luxury Personalised Engraved Pen Premium Metal Ballpoint Pen with Gift Box Custom Name Pen Black Gold & Rainbow Finish
- Price
- £6.83
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 4mo ago
Parker Jotter Ballpoint personalised parker pen engraved In Gift Box Ideal Valentines day Birthday or Mothers Day Gift Perfect For Men & Women Engraved Pen With Laser Engraving (Silver & Gold)
- Price
- £18.55
- Rating
- 4.1/5
- Reviews
- 104
- Age
- 4mo ago
Personalised Parker Jotter Ballpoint Pen - Custom Engraved Parker Pen | Luxury Executive Gift for Fathers Day Graduation Retirement | Corporate Office Pens with Logo or Name (Silver)
- Price
- £18.26
- Rating
- 4.1/5
- Reviews
- 104
- Age
- 4mo ago
Parker Jotter Stainless Steel personalised parker pen engraved In Classy Gift Box Ideal Valentines day Birthday or Fathers Day Gift Perfect For Men & Women With Laser Engraving (Silver)
- Price
- £21.01
- Rating
- 4.6/5
- Reviews
- 290
- Age
- 2y ago
kander 12 Pcs Ballpoint Pens 2 in 1 Stylus Tip Metal Personalised Pens 1.0 mm Smooth Writing Black Ink Retractable Ball Point Pen for Office School Business Bulk Pens gift for Women Men
- Price
- £4.38
- Rating
- 4.5/5
- Reviews
- 140
- Age
- 6mo ago
Newest
by launch dateWith Your Touch Personalised Engraved Aluminium Black Ink Retractable Silver Ballpoint Pen | Custom Present For Birthday Christmas Anniversary Women Or Office Use (1)
- Price
- £5.44
- Rating
- 4.5/5
- Reviews
- 463
- Age
- 2mo ago
Velmonto Luxury Personalised Engraved Pen Premium Metal Ballpoint Pen with Gift Box Custom Name Pen Black Gold & Rainbow Finish
- Price
- £6.83
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 4mo ago
Personalised Parker Jotter Ballpoint Pen - Custom Engraved Parker Pen | Luxury Executive Gift for Fathers Day Graduation Retirement | Corporate Office Pens with Logo or Name (Silver)
- Price
- £18.26
- Rating
- 4.1/5
- Reviews
- 104
- Age
- 4mo ago
Parker Jotter Ballpoint personalised parker pen engraved In Gift Box Ideal Valentines day Birthday or Mothers Day Gift Perfect For Men & Women Engraved Pen With Laser Engraving (Silver & Gold)
- Price
- £18.55
- Rating
- 4.1/5
- Reviews
- 104
- Age
- 4mo ago
kander 12 Pcs Ballpoint Pens 2 in 1 Stylus Tip Metal Personalised Pens 1.0 mm Smooth Writing Black Ink Retractable Ball Point Pen for Office School Business Bulk Pens gift for Women Men
- Price
- £4.38
- Rating
- 4.5/5
- Reviews
- 140
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
26 falling
Sellers
63
Top-5 brand share
51%
Top 20: 95%
Top-5 click share
38%
Top 20: 83%
Open market
43%
- EDSG14%
- Merch Imprint14%
- PARKER9%
- With Your Touch9%
- Personalised Engraved6%
- Velmonto5%
Demand
Personalised Pen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Personalised Pen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- personalised pen184K/yr
- personalised pens93K/yr
- engraved pen40K/yr
- personalised pens for women29K/yr
- personalised pens for men20K/yr
- custom pens8K/yr
- customised pen8K/yr
- custom pen8K/yr
- personalized pens with name5K/yr
- customised pens5K/yr
Reviews and returns
What reviews say buyers love and hate about Personalised Pen
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality
Quality is either cheap or this is fake, deeply dissapointed
very cheap quality
Looks more expensive than price
the price is not the cheapest
Looks more expensive then it was
Broken after once use
It broke within the first 24 hours
Fallen apart
it doesn't write great
not the best at writing
The writing is a lot smaller than expected
Not working
does not work at all
Ok. Some didn't work
Love
Brilliant quality
Excellent quality gift
Quality product and outstanding customer service
Smooth Writing
Easy to write with
Writes well enough
Good Value
Excellent value
Worth it
Brilliant quality parker pen
Great pens
good quality pens
Nice quality engraved pen
Nice quality pen with the correct engraving
Good quality and print
Return
0.4% Return rate 20% Fixable by listing
Poor quality
Quality is either cheap or this is fake, deeply dissapointed
very cheap quality
Not working
does not work at all
Ok. Some didn't work
it doesn't write great
not the best at writing
The writing is a lot smaller than expected
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Personalised Pen questions
Answered from the same tracked data.