Personalised Pen
Personalised Pen shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Personalised Pen profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Personalised Pen is a £146K/yr Amazon United Kingdom market (438K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Jan–Feb–Mar–Dec. Verdict: Worth a look — 61/100.
Personalised Pen: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +36.0% over the last 90 days and 2.6% of searches end in a purchase.
£146K
revenue / yr
Who owns the niche?
The top 5 brands hold 51% of demand, so 49% of the market is open.
49%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 38 products
Top Personalised Pen products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Personalised Pens Metal Ballpoint Pens with Stylus Customised LOGO and TEXT Engraving Bulk Order Wholesale Pens - Ideal for Business Schools and Event Giveaways Quantity From 1 to 500
- Price
- £16.25
- Rating
- 4.6/5
- Reviews
- 295
- Age
- 1y ago
EDSG Personalised Pen with Name Engraving - Custom Ballpoint Pen Gifts for Men Women Student Birthday Fathers Day Graduation Christmas Thank You Gifts (Purple)
- Price
- £3.48
- Rating
- 4.7/5
- Reviews
- 812
- Age
- 1y ago
With Your Touch Personalised Engraved Aluminium Black Ink Retractable Silver Ballpoint Pen | Custom Present For Birthday Christmas Anniversary Women Or Office Use (1)
- Price
- £5.44
- Rating
- 4.5/5
- Reviews
- 463
- Age
- 2mo ago
EDSG Personalised Pen Engraved Pen with Black Ink Ballpoint Pens Customised Pen Gifts for Men Women Teacher Personalised Gifts for Birthday Fathers Day Graduation Christmas Thank You Gift (Silver)
- Price
- £6.70
- Rating
- 4.7/5
- Reviews
- 2,548
- Age
- 6y ago
Personalised Parker Jotter Ballpoint Pen - Custom Engraved Parker Pen | Luxury Executive Gift for Fathers Day Graduation Retirement | Corporate Office Pens with Logo or Name (Silver)
- Price
- £18.26
- Rating
- 4.1/5
- Reviews
- 104
- Age
- 4mo ago
Trending
90-day click momentum
Velmonto Luxury Personalised Engraved Pen Premium Metal Ballpoint Pen with Gift Box Custom Name Pen Black Gold & Rainbow Finish
- Price
- £6.83
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 4mo ago
Parker Jotter Ballpoint personalised parker pen engraved In Gift Box Ideal Valentines day Birthday or Mothers Day Gift Perfect For Men & Women Engraved Pen With Laser Engraving (Silver & Gold)
- Price
- £18.55
- Rating
- 4.1/5
- Reviews
- 104
- Age
- 4mo ago
Personalised Parker Jotter Ballpoint Pen - Custom Engraved Parker Pen | Luxury Executive Gift for Fathers Day Graduation Retirement | Corporate Office Pens with Logo or Name (Silver)
- Price
- £18.26
- Rating
- 4.1/5
- Reviews
- 104
- Age
- 4mo ago
Parker Jotter Stainless Steel personalised parker pen engraved In Classy Gift Box Ideal Valentines day Birthday or Fathers Day Gift Perfect For Men & Women With Laser Engraving (Silver)
- Price
- £21.01
- Rating
- 4.6/5
- Reviews
- 290
- Age
- 2y ago
kander 12 Pcs Ballpoint Pens 2 in 1 Stylus Tip Metal Personalised Pens 1.0 mm Smooth Writing Black Ink Retractable Ball Point Pen for Office School Business Bulk Pens gift for Women Men
- Price
- £4.38
- Rating
- 4.5/5
- Reviews
- 140
- Age
- 6mo ago
Newest
by launch dateWith Your Touch Personalised Engraved Aluminium Black Ink Retractable Silver Ballpoint Pen | Custom Present For Birthday Christmas Anniversary Women Or Office Use (1)
- Price
- £5.44
- Rating
- 4.5/5
- Reviews
- 463
- Age
- 2mo ago
Velmonto Luxury Personalised Engraved Pen Premium Metal Ballpoint Pen with Gift Box Custom Name Pen Black Gold & Rainbow Finish
- Price
- £6.83
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 4mo ago
Personalised Parker Jotter Ballpoint Pen - Custom Engraved Parker Pen | Luxury Executive Gift for Fathers Day Graduation Retirement | Corporate Office Pens with Logo or Name (Silver)
- Price
- £18.26
- Rating
- 4.1/5
- Reviews
- 104
- Age
- 4mo ago
Parker Jotter Ballpoint personalised parker pen engraved In Gift Box Ideal Valentines day Birthday or Mothers Day Gift Perfect For Men & Women Engraved Pen With Laser Engraving (Silver & Gold)
- Price
- £18.55
- Rating
- 4.1/5
- Reviews
- 104
- Age
- 4mo ago
kander 12 Pcs Ballpoint Pens 2 in 1 Stylus Tip Metal Personalised Pens 1.0 mm Smooth Writing Black Ink Retractable Ball Point Pen for Office School Business Bulk Pens gift for Women Men
- Price
- £4.38
- Rating
- 4.5/5
- Reviews
- 140
- Age
- 6mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
Brands
26 falling
Sellers
63
Top-5 brand share
51%
Top 20: 95%
Top-5 click share
38%
Top 20: 83%
Open market
43%
- EDSG14%
- Merch Imprint14%
- PARKER9%
- With Your Touch9%
- Personalised Engraved6%
- Velmonto5%
Personalised Pen demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 3.1×
Top Personalised Pen search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- personalised pen184K/yr
- personalised pens93K/yr
- engraved pen40K/yr
- personalised pens for women29K/yr
- personalised pens for men20K/yr
- custom pens8K/yr
- customised pen8K/yr
- custom pen8K/yr
- personalized pens with name5K/yr
- customised pens5K/yr
What reviews say buyers love and hate about Personalised Pen
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Brilliant quality”
“Smooth Writing”
“Good Value”
“Brilliant quality parker pen”
“Nice quality engraved pen”
What buyers complain about
59% of reviews“Poor quality”
“Looks more expensive than price”
“Broken after once use”
“it doesn't write great”
“Not working”
Personalised Pen return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
20%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Personalised Pen questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
