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Personalised Notebook

Maybe

Returns run at only 0.3% of orders. But shoppers spend only $21K a year here, so Personalised Notebook is a Maybe.

Flapen Score
52
52 / 100
Top 28% of 835 Stationery & Office Supplies niches · +5 vs the category median of 47
Market size
£21K/yr200K searches / yr
90-day growth
+48.3%search demand this quarter
Competition
31%top-5 click share · 32 brands · 35 sellers

Flapen Score

Personalised Notebook against its category

The dotted line is the Stationery & Office Supplies average. Past it, Personalised Notebook is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personalised Notebook market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Personalised Notebook 200K times last year and spent an estimated £21K. The top 5 brands take 51% of clicks. Demand peaks in Jul–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +48.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
200K
Growth, 90 days vs prior 90
+48.3%
Conversion, latest week
1.1%
Market size, estimated
£21Ka year
Peak month
December4.6× the quietest month
Top search term
personalised notebook106K searches a year

02 · Price

A sale here is worth £9.70.

Listings sell for £9.70 on average, from £4.89 to £19.26. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £9.70 that is £0 to £970 a year per listing.

Average price
£9.70under the $15 to $100 sweet spot
Price range
£4.89–£19.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£970
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 39% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #361 within Notebooks, Writing Pads & Diaries. It carries 553 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
39%
Out of stock, average day
7.3%
Average rank
#361in Notebooks, Writing Pads & Diaries
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
553per listing
Listings tracked
54

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Personalised Notebook products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£621£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

35

Top-5 brand share

51%

Top 20: 92%

Top-5 click share

31%

Top 20: 67%

Open market

43%

  • ARPAN15%
  • Hopton13%
  • CustomDesign.Shop10%
  • howson london6%
  • BBTO6%
  • That's My Pencil6%

Demand

Personalised Notebook search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Personalised Notebook search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • personalised notebook106K/yr
  • personalised notebooks14K/yr
  • personalised notepad13K/yr
  • personalised journal14K/yr
  • personalised note book12K/yr
  • custom notebook9K/yr
  • personalised leather notebook7K/yr
  • personalised notebook a511K/yr
  • notebook personalised6K/yr
  • personalised notebook a44K/yr

Reviews and returns

What reviews say buyers love and hate about Personalised Notebook

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall23%+1.57

Cheap pen

Quality is no different to one I picked up from the range for £3-50

This was a good present for our club coach who worked so hard coaching the girls however I thought the quality could have been a bit better

Leather Quality18%−0.08

Quite disappointing thought it was leather

Not leather

My only real qualm was a slight nick in the leather which could have happened in transit

Durability9%+0.19

certainly won't be the last

Value For Money9%−0.01

Not really value for money

Disappointed for the price paid

Waste of money

Print Quality5%−0.02

be aware that the mid blue cover illustrated is delivered as a dark navy blue meaning that the black print is almost invisible except in strong light

Love

Quality-Overall40%+1.57

The quality is so good with great customization

is very well made

Amazing quality

Paper Quality15%+1.77

Good quality paper

Great notebook, thick cover and quality paper

Thickness od paper perfect for all kinds of inks

Value For Money10%−0.01

Worth it

Great value for money

Good value

Design-Overall5%+0.30

The design is beautiful

Lovely design

Design is nice especially with the personal touch

Advertised Vs Actual Product5%+0.36

Absolutely as advertised

As described

it is just like the description image

Return

0.3% Return rate 44% Fixable by listing

Size-Overall26%▁█▇▆▅▃

Smaller than expected

Smaller than I expected though

Quality-Overall18%▁▇▃▅█▅

Cheap pen

Quality is no different to one I picked up from the range for £3-50

This was a good present for our club coach who worked so hard coaching the girls however I thought the quality could have been a bit better

Color13%▁▁▃█▁▃

Colour not true to picture

Compatibility-Overall10%▁▁▁▁▁█
Gifting Purpose8%▁▁▁▁█▁

FAQ

Common Personalised Notebook questions

Answered from the same tracked data.