Personalised Birthday Cards
prices mostly outside the sweet spot ($3.29–$6.00) — Personalised Birthday Cards doesn't clear our bar today.
Flapen Score
Is Personalised Birthday Cards profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Personalised Birthday Cards is a £63K/yr Amazon United Kingdom market (314K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 39/100.
Personalised Birthday Cards: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +1.6% over the last 90 days and 4.4% of searches end in a purchase.
£63K
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 25 products
Top Personalised Birthday Cards products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Hippowarehouse Personalised Birthday Card Collage 4 Photos and Text for him her Valentines Best Friend Personalised A5 with envelope Funny Cards for Men and Women Blank inside Anniversary
- Price
- £4.36
- Rating
- 4.5/5
- Reviews
- 194
- Age
- 1y ago
Hippowarehouse Personalised Birthday Card Inside and Out Funny Men Women With Envelope Custom Text Name Gift Him Her Son Daughter Photo Image Fathers Day Valentines Day
- Price
- £4.60
- Rating
- 4.3/5
- Reviews
- 452
- Age
- 3y ago
Hippowarehouse Personalised Birthday Card Personalised - Funny Men Women Dad Mum Sister With Envelope Mummy Mothers Day Card christmas
- Price
- £4.29
- Rating
- 4.5/5
- Reviews
- 350
- Age
- 3y ago
3D Pop Up Birthday Greeting Cards Personalised Birthday Gifts Kids Happy Birthday Card with Envelope and Message Card for Girls Boys Women and Men
- Price
- £4.76
- Rating
- 4.7/5
- Reviews
- 69
- Age
- 1y ago
Happy Birthday Personalised 4 Photo Birthday Card for Her Women Girls - Custom Upload Own Pictures & Message Pink or Grey Text A5 Greeting Card For Sister Daughter Mum Friend (Pink Text)
- Price
- £5.37
- Rating
- 4.5/5
- Reviews
- 27
- Age
- 7mo ago
Trending
90-day click momentum
Personalised Cards With Photo Custom Birthday Card A5 Personalised Birthday Card With Envelope for Mum Dad Son Daughter Sister Brother Friend Him Her
- Price
- £3.29
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 2mo ago
Custom Own Photo & Own Name Personalised Happy Birthday Card - Uncle Daddy Husband Grandad Son Designs - 7 Text Colour Options Brown Dark Grey Green Red Black Blue (Dark grey)
- Price
- £5.48
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 6mo ago
Personalised A5 Photo Happy Birthday Cards - Custom Own Name & Photo Auntie Mummy Grandma Best Friend Designs - 7 Colour Options Beige Blue Bright Pink Gold Grey & Pink (Pink & Grey)
- Price
- £5.64
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago
Happy Birthday Personalised 4 Photo Birthday Card for Her Women Girls - Custom Upload Own Pictures & Message Pink Grey Gold Text A5 Greeting Card For Sister Daughter Mum Friend (Gold Text)
- Price
- £5.51
- Rating
- 4.5/5
- Reviews
- 27
- Age
- 6mo ago
Personalised Photo Upload Greetings Card for Birthday Mothers Day Christmas Anniversary Valentine Wedding Bar/Bat Mitzvah any occasion (Serif Font)
- Price
- £4.74
- Rating
- 3.8/5
- Reviews
- 8
- Age
- 1y ago
Newest
by launch datePersonalised Cards With Photo Custom Birthday Card A5 Personalised Birthday Card With Envelope for Mum Dad Son Daughter Sister Brother Friend Him Her
- Price
- £3.29
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 2mo ago
Papa Prints Personalised Photo Card Personalised Birthday cards A5 Custom Card Photo Birthday Card Personalised With Envelope
- Price
- £3.56
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 6mo ago
Personalised Pink Champagne Birthday Cards for Her - Luxury Prosecco - 5 Colours Including Rose Gold Blush Pink Customised Own Name and Text A5 Female Alcohol Themed Card (Pink)
- Price
- £5.36
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 6mo ago
Personalised A5 Photo Happy Birthday Cards - Custom Own Name & Photo Auntie Mummy Grandma Best Friend Designs - 7 Colour Options Beige Blue Bright Pink Gold Grey & Pink (Pink & Grey)
- Price
- £5.64
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago
Happy Birthday Personalised 4 Photo Birthday Card for Her Women Girls - Custom Upload Own Pictures & Message Pink Grey Gold Text A5 Greeting Card For Sister Daughter Mum Friend (Gold Text)
- Price
- £5.51
- Rating
- 4.5/5
- Reviews
- 27
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 rising
Sellers
18
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
62%
Top 20: 95%
Open market
17%
- Hippowarehouse55%
- Pixie's Cards11%
- Candcamp6%
- Papa Prints4%
- The Cards Man4%
- WUJUN3%
- Open — no brand owns it (9 brands, 17%)
Personalised Birthday Cards demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Personalised Birthday Cards search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- personalised birthday cards90K/yr
- personalised card43K/yr
- personalised birthday card41K/yr
- personalised birthday cards for women25K/yr
- personalised cards24K/yr
- personalised birthday cards for men16K/yr
- personalised cards birthday17K/yr
- custom card13K/yr
- custom birthday card12K/yr
- birthday card personalised10K/yr
What reviews say buyers love and hate about Personalised Birthday Cards
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Amazing quality”
“Worth the money”
“Fun card”
“Was what was advertised”
“Colourful”
What buyers complain about
88% of reviews“DID NOT WORK”
“Bad quality of card”
“slightly expensive”
“battery failed after just a few plays”
“A little bigger”
Personalised Birthday Cards return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
6%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Personalised Birthday Cards questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
