Personalised Birthday Cards

Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months

314K

Growth, 90 days vs prior 90

+1.6%

Conversion, latest week

4.4%

Market size, estimated

£63Ka year

Peak month

September1.3× the quietest month

Top search term

personalised birthday cards90K searches a year

Listings sell for £4.53 on average, from £3.29 to £6.00. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £4.53 that is £453 to £1K a year per listing.

Average price

£4.53under the $15 to $100 sweet spot

Price range

£3.29–£6.00

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

£453–£1K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 32% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #2,120 within Cards & Card Stock. It carries 611 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

32%

Out of stock, average day

9.4%

Average rank

#2,120in Cards & Card Stock

Average rating

4.56 starsAmazon United Kingdom average 4.36 stars

Average reviews

611per listing

Listings tracked

25

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

27 months