Personalised Birthday Cards
FailPrices span $3.29–$6.00, mostly outside the sweet spot, so Personalised Birthday Cards is a Fail.
- Flapen Score
- 39 / 100Ranks 626 of 835 Stationery & Office Supplies niches · −8 vs the category median of 4739
- Market size
- £63K/yr314K searches / yr
- 90-day growth
- +1.6%search demand this quarter
- Competition
- 62%top-5 click share · 15 brands · 18 sellers
Flapen Score
Personalised Birthday Cards against its category
The dotted line is the Stationery & Office Supplies average. Past it, Personalised Birthday Cards is stronger. Inside it, weaker.
Market
The Personalised Birthday Cards market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Personalised Birthday Cards 314K times last year and spent an estimated £63K. The top 5 brands take 80% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
4.4% of searches ended in a purchase last week.
Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.
- Searches, last 12 months
- 314K
- Growth, 90 days vs prior 90
- +1.6%
- Conversion, latest week
- 4.4%
- Market size, estimated
- £63Ka year
- Peak month
- September1.3× the quietest month
- Top search term
- personalised birthday cards90K searches a year
02 · Price
A sale here is worth £4.53.
Listings sell for £4.53 on average, from £3.29 to £6.00. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £4.53 that is £453 to £1K a year per listing.
- Average price
- £4.53under the $15 to $100 sweet spot
- Price range
- £3.29–£6.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £453–£1K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 32% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #2,120 within Cards & Card Stock. It carries 611 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 32%
- Out of stock, average day
- 9.4%
- Average rank
- #2,120in Cards & Card Stock
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 611per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 0 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Personalised Birthday Cards products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hippowarehouse Personalised Birthday Card Collage 4 Photos and Text for him her Valentines Best Friend Personalised A5 with envelope Funny Cards for Men and Women Blank inside Anniversary
- Price
- £4.36
- Rating
- 4.5/5
- Reviews
- 194
- Age
- 1y ago
Hippowarehouse Personalised Birthday Card Inside and Out Funny Men Women With Envelope Custom Text Name Gift Him Her Son Daughter Photo Image Fathers Day Valentines Day
- Price
- £4.60
- Rating
- 4.3/5
- Reviews
- 452
- Age
- 3y ago
Hippowarehouse Personalised Birthday Card Personalised - Funny Men Women Dad Mum Sister With Envelope Mummy Mothers Day Card christmas
- Price
- £4.29
- Rating
- 4.5/5
- Reviews
- 350
- Age
- 3y ago
3D Pop Up Birthday Greeting Cards Personalised Birthday Gifts Kids Happy Birthday Card with Envelope and Message Card for Girls Boys Women and Men
- Price
- £4.76
- Rating
- 4.7/5
- Reviews
- 69
- Age
- 1y ago
Happy Birthday Personalised 4 Photo Birthday Card for Her Women Girls - Custom Upload Own Pictures & Message Pink or Grey Text A5 Greeting Card For Sister Daughter Mum Friend (Pink Text)
- Price
- £5.37
- Rating
- 4.5/5
- Reviews
- 27
- Age
- 7mo ago
Trending
90-day click momentum
Personalised Cards With Photo Custom Birthday Card A5 Personalised Birthday Card With Envelope for Mum Dad Son Daughter Sister Brother Friend Him Her
- Price
- £3.29
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 2mo ago
Custom Own Photo & Own Name Personalised Happy Birthday Card - Uncle Daddy Husband Grandad Son Designs - 7 Text Colour Options Brown Dark Grey Green Red Black Blue (Dark grey)
- Price
- £5.48
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 6mo ago
Personalised A5 Photo Happy Birthday Cards - Custom Own Name & Photo Auntie Mummy Grandma Best Friend Designs - 7 Colour Options Beige Blue Bright Pink Gold Grey & Pink (Pink & Grey)
- Price
- £5.64
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago
Happy Birthday Personalised 4 Photo Birthday Card for Her Women Girls - Custom Upload Own Pictures & Message Pink Grey Gold Text A5 Greeting Card For Sister Daughter Mum Friend (Gold Text)
- Price
- £5.51
- Rating
- 4.5/5
- Reviews
- 27
- Age
- 6mo ago
Personalised Photo Upload Greetings Card for Birthday Mothers Day Christmas Anniversary Valentine Wedding Bar/Bat Mitzvah any occasion (Serif Font)
- Price
- £4.74
- Rating
- 3.8/5
- Reviews
- 8
- Age
- 1y ago
Newest
by launch datePersonalised Cards With Photo Custom Birthday Card A5 Personalised Birthday Card With Envelope for Mum Dad Son Daughter Sister Brother Friend Him Her
- Price
- £3.29
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 2mo ago
Papa Prints Personalised Photo Card Personalised Birthday cards A5 Custom Card Photo Birthday Card Personalised With Envelope
- Price
- £3.56
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 6mo ago
Personalised Pink Champagne Birthday Cards for Her - Luxury Prosecco - 5 Colours Including Rose Gold Blush Pink Customised Own Name and Text A5 Female Alcohol Themed Card (Pink)
- Price
- £5.36
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 6mo ago
Personalised A5 Photo Happy Birthday Cards - Custom Own Name & Photo Auntie Mummy Grandma Best Friend Designs - 7 Colour Options Beige Blue Bright Pink Gold Grey & Pink (Pink & Grey)
- Price
- £5.64
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago
Happy Birthday Personalised 4 Photo Birthday Card for Her Women Girls - Custom Upload Own Pictures & Message Pink Grey Gold Text A5 Greeting Card For Sister Daughter Mum Friend (Gold Text)
- Price
- £5.51
- Rating
- 4.5/5
- Reviews
- 27
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
18
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
62%
Top 20: 95%
Open market
17%
- Hippowarehouse55%
- Pixie's Cards11%
- Candcamp6%
- Papa Prints4%
- The Cards Man4%
- WUJUN3%
- Open — no brand owns it (9 brands, 17%)
Demand
Personalised Birthday Cards search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Personalised Birthday Cards search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- personalised birthday cards90K/yr
- personalised card43K/yr
- personalised birthday card41K/yr
- personalised birthday cards for women25K/yr
- personalised cards24K/yr
- personalised birthday cards for men16K/yr
- personalised cards birthday17K/yr
- custom card13K/yr
- custom birthday card12K/yr
- birthday card personalised10K/yr
Reviews and returns
What reviews say buyers love and hate about Personalised Birthday Cards
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
DID NOT WORK
Never worked
Does not function as stated
Bad quality of card
Poor Quality
Absolute garbage
slightly expensive
Little bit on the expensive side
These were expensive so I doubt Ill get a refund or a replacement
battery failed after just a few plays
Battery doesnt last long
Arrived with batteries dead
A little bigger
Small
Smaller than advertised
Love
Amazing quality
Good quality card
Great card, good quality, everything was perfect and just as I customised
Worth the money
Great value
Good value
Fun card
Great Fun
A fun purchase
Was what was advertised
All works as it should
Exactly how it looks
Colourful
Excellent birthday card, lovely and colourful
Great colours
Return
0.9% Return rate 6% Fixable by listing
DID NOT WORK
Never worked
Does not function as stated
did not play sound
there was no sound when opened
Did not make any sound
Bad quality of card
Poor Quality
Absolute garbage
Does not light up at all
Did not light up
did not light up
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Personalised Birthday Cards questions
Answered from the same tracked data.