Skip to content

Periodic Table

Fail

Shoppers spend only $39K a year here, so Periodic Table is a Fail.

Flapen Score
44
44 / 100
Ranks 489 of 835 Stationery & Office Supplies niches · −3 vs the category median of 47
Market size
£39K/yr80K searches / yr
90-day growth
-17.8%search demand this quarter
Competition
65%top-5 click share · 16 brands · 53 sellers

Flapen Score

Periodic Table against its category

The dotted line is the Stationery & Office Supplies average. Past it, Periodic Table is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Periodic Table market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Periodic Table 80K times last year and spent an estimated £39K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-17.8%
Conversion, latest week
3.9%
Market size, estimated
£39Ka year
Peak month
December4.0× the quietest month
Top search term
periodic table43K searches a year

02 · Price

A sale here is worth £12.67.

Listings sell for £12.67 on average, from £3.39 to £42.49. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £12.67 that is £1K to £3K a year per listing.

Average price
£12.67under the $15 to $100 sweet spot
Price range
£3.39–£42.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #654 within School & Educational Supplies. It carries 359 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
74%
Out of stock, average day
10.0%
Average rank
#654in School & Educational Supplies
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
359per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Periodic Table products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

53

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

22%

  • Junlego24%
  • Templatables21%
  • Giftota11%
  • Daydream Education10%
  • Curious Minds7%
  • Palace Learning5%

Demand

Periodic Table search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Reviews and returns

What reviews say buyers love and hate about Periodic Table

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall75%−0.13

very small

its a lot smaller than expected

Just be aware it is much smaller than the photos suggests

Value For Money25%−0.06

not worth the money

i think its definitley overpriced for what it is

Love

Size-Overall24%−0.13

They are a good size

Perfect size

size

Quality-Overall18%+1.38

Good product, lots of information

Made from very good quality card stock

Great quality

Gifting Purpose13%+0.91

Great gift for a pharmacist

Great present for my husband

Fantastic gift idea

Advertised Vs Actual Product13%+0.91

As described

As shown in pictures, great colour and size

Exactly what I wanted and as described

Value For Money8%−0.06

2 for £9.99 is not a bad price

the price is reasonable

Really worth the money

Return

0.5% Return rate 44% Fixable by listing

Size-Overall35%█▁▃▅▄▅

very small

its a lot smaller than expected

Just be aware it is much smaller than the photos suggests

Quality-Overall13%▁▁▅▁█▁
Binding Quality9%▁▁█▁▁▁
Value For Money9%▁▁▁▁▄█

not worth the money

i think its definitley overpriced for what it is

Advertised Vs Actual Product9%▁▁▁█▁▁

FAQ

Common Periodic Table questions

Answered from the same tracked data.