Pens for Women
MaybeReturns run at only 0.4% of orders. But demand is soft, at -0.5% this quarter, so Pens for Women is a Maybe.
- Flapen Score
- 52 / 100Top 28% of 835 Stationery & Office Supplies niches · +5 vs the category median of 4752
- Market size
- £106K/yr308K searches / yr
- 90-day growth
- -0.5%search demand this quarter
- Competition
- 34%top-5 click share · 39 brands · 154 sellers
Flapen Score
Pens for Women against its category
The dotted line is the Stationery & Office Supplies average. Past it, Pens for Women is stronger. Inside it, weaker.
Market
The Pens for Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pens for Women 308K times last year and spent an estimated £106K. The top 5 brands take 58% of clicks. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
2.9% of searches ended in a purchase last week.
Shoppers searched for this 308K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.
- Searches, last 12 months
- 308K
- Growth, 90 days vs prior 90
- -0.5%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £106Ka year
- Peak month
- December7.8× the quietest month
- Top search term
- pens for women42K searches a year
02 · Price
A sale here is worth £12.03.
Listings sell for £12.03 on average, from £1.60 to £78.51. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £12.03 that is £1K to £3K a year per listing.
- Average price
- £12.03under the $15 to $100 sweet spot
- Price range
- £1.60–£78.51
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #123 within Pens, Pencils & Writing Supplies. It carries 2,996 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 93%
- Out of stock, average day
- 1.7%
- Average rank
- #123in Pens, Pencils & Writing Supplies
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,996per listing
- Listings tracked
- 60
04 · Newcomers
Amazon counts 1 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Pens for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
PARKER Jotter Ballpoint Pen | Stainless Steel with Golden Trim | Medium Point | Handwriting Pens & Stationery Supplies | Blue Ink | Gift Box
- Price
- £7.32
- Rating
- 4.7/5
- Reviews
- 21,596
- Age
- 10y ago
Parker Jotter Ballpoint Pen | Stainless Steel with Chrome Trim | Medium Point | Handwriting Pens & Stationery Supplies | Blue Ink | Gift Box
- Price
- £7.72
- Rating
- 4.7/5
- Reviews
- 21,596
- Age
- 10y ago
Robert Frederick Van Gogh Irises Ballpoint Pen in Gift Box
- Price
- £3.57
- Rating
- 4.5/5
- Reviews
- 216
- Age
- 2y ago
Gel Pens 0.5mm Japanese Black Ink Fine Point Smooth Writing Pens High-End Series Retractable Pens for Journaling Note Taking Cute Office School Supplies Gifts for Women (5 Pcs Morandi)
- Price
- £7.04
- Rating
- 4.6/5
- Reviews
- 17,183
- Age
- 4y ago
Bond & Regent Gloss Black & 24 Karat Gold - Certified Luxury Grade Rollerball Pen | Nice Gift for Men & Women
- Price
- £26.57
- Rating
- 4.8/5
- Reviews
- 1,637
- Age
- 3y ago
Trending
90-day click momentum
Velmonto Luxury Personalised Engraved Pen Premium Metal Ballpoint Pen with Gift Box Custom Name Pen Black Gold & Rainbow Finish
- Price
- £6.83
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 4mo ago
Robert Frederick Van Gogh Sunflowers Ballpoint Pen in Gift Box | Black Ink Twist Nib | Stylish Writing Pen | Elegant Stationery Gift
- Price
- £3.93
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 2y ago
EDSG Personalised Pen Engraved Pen with Black Ink Ballpoint Pens Customised Pen Gifts for Men Women Teacher Personalised Gifts for Birthday Fathers Day Graduation Christmas Thank You Gift (Silver)
- Price
- £6.70
- Rating
- 4.7/5
- Reviews
- 2,548
- Age
- 6y ago
OddMart 6Pcs Luxury Business Metal Ballpoint Writing Pens Signature Pen
- Price
- £5.75
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 11mo ago
The Great British Card Company Cath Kidston Set of 4 Ballpoint Pens - Black Ink
- Price
- £9.70
- Rating
- 4.6/5
- Reviews
- 123
- Age
- 2y ago
Newest
by launch dateVelmonto Luxury Personalised Engraved Pen Premium Metal Ballpoint Pen with Gift Box Custom Name Pen Black Gold & Rainbow Finish
- Price
- £6.83
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 4mo ago
OddMart 6Pcs Luxury Business Metal Ballpoint Writing Pens Signature Pen
- Price
- £5.75
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 11mo ago
Wood Rollerball Pen Set Luxury Pen Gift Fancy Personalised Pen with Box
- Price
- £7.22
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 11mo ago
Belegao 3PCS Floral Ballpoint Pens with Box Metal Flower Black Ink Pen
- Price
- £5.11
- Rating
- 4.5/5
- Reviews
- 39
- Age
- 1y ago
Luxury Rollerball Pens Set - 0.7mm Smooth Writing Metal Ballpoint Pen
- Price
- £6.95
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
39 falling
Sellers
154
Top-5 brand share
58%
Top 20: 85%
Top-5 click share
34%
Top 20: 68%
Open market
38%
- PARKER22%
- Robert Frederick12%
- Bond & Regent9%
- UIXJODO8%
- Scriveiner7%
- Wincredulous4%
Demand
Pens for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 7.8×
Search terms
Top Pens for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pens for women42K/yr
- nice pen29K/yr
- pen gift29K/yr
- fancy pen28K/yr
- pens for men18K/yr
- luxury pen25K/yr
- fancy pens17K/yr
- gift pen13K/yr
- luxury pens for men13K/yr
- pen gift set12K/yr
Reviews and returns
What reviews say buyers love and hate about Pens for Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke, snapped off after 2 months
Each one broke within one use
Fallen apart
Quality is either cheap or this is fake, deeply dissapointed
thus it lost a point in my rating for poor quality control
Poor quality
After a short time the nib disappeared inside the pen
the nib comes down
Wax on the nib of your pen is the problem
a little expensive
Although it is slightly overpriced it feels expensive
Looks more expensive than price
is difficult to write with
of course wouldn't write
does not write smoothly
Love
Amazing quality
in a quality case
Quality product and outstanding customer service
Easy to write with
Smooth writing
Writes great
Good value
Excellent value
Great value
Great pens
Very good quality pen
Lovely pens at a great price
The colors are vibrant
beautiful colours
Beautiful Colors
Return
0.4% Return rate 26% Fixable by listing
Quality is either cheap or this is fake, deeply dissapointed
thus it lost a point in my rating for poor quality control
Poor quality
does not work at all
one of them doesn't work at all
Not colored ink
And it keeps getting yellower
didn't realise they are colored
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pens for Women questions
Answered from the same tracked data.