Pens for School
FailPrices span $2.06–$13.77, mostly outside the sweet spot, so Pens for School is a Fail.
- Flapen Score
- 45 / 100Ranks 455 of 835 Stationery & Office Supplies niches · −2 vs the category median of 4745
- Market size
- £229K/yr505K searches / yr
- 90-day growth
- -17.7%search demand this quarter
- Competition
- 56%top-5 click share · 13 brands · 128 sellers
Flapen Score
Pens for School against its category
The dotted line is the Stationery & Office Supplies average. Past it, Pens for School is stronger. Inside it, weaker.
Market
The Pens for School market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pens for School 505K times last year and spent an estimated £229K. The top 5 brands take 88% of clicks. Demand peaks in Aug–Sep. Flapen scores it 45 out of 100, a Fail.
01 · Demand
8.3% of searches ended in a purchase last week.
Shoppers searched for this 505K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £229K a year.
- Searches, last 12 months
- 505K
- Growth, 90 days vs prior 90
- -17.7%
- Conversion, latest week
- 8.3%
- Market size, estimated
- £229Ka year
- Peak month
- September2.8× the quietest month
- Top search term
- multicoloured pen75K searches a year
02 · Price
A sale here is worth £5.46.
Listings sell for £5.46 on average, from £2.06 to £13.77. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £5.46 that is £11K to £14K a year per listing.
- Average price
- £5.46under the $15 to $100 sweet spot
- Price range
- £2.06–£13.77
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £11K–£14K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Pens, Pencils & Writing Supplies. It carries 3,481 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #64in Pens, Pencils & Writing Supplies
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,481per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Pens for School products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BIC 4 Colours Pens Multicolour Original - Retractable Ballpoint Pens - Pack of 3
- Price
- £3.93
- Rating
- 4.7/5
- Reviews
- 23,878
- Age
- 15y ago
BIC 4 Colours Pens Multicolour Shine - Assorted Metallic Barrel Retractable Ballpoint Pens - Pack of 3
- Price
- £3.73
- Rating
- 4.7/5
- Reviews
- 13,473
- Age
- 13y ago
Pentel iZee 4 Colour Ballpoint Pen - Deep Blue Barrel - Multi Ink - Black Blue Red & Green Ink - Pack of 3
- Price
- £4.96
- Rating
- 4.3/5
- Reviews
- 320
- Age
- 3y ago
Maxmoc 14 Pcs 4 Colour Pen Set
- Price
- £5.84
- Rating
- 4.1/5
- Reviews
- 39
- Age
- 10mo ago
BIC 4 Colours Multicolour Pen and Pencil Combo includes refillable HB Lead
- Price
- £2.69
- Rating
- 4.6/5
- Reviews
- 11,255
- Age
- 9y ago
Trending
90-day click momentum
Aihoom 14PCS 4-in-1 Multi Coloured Ballpoint Pens Multi Colour Pen Set for School Office Students Smooth 1.0mm Writing Multicolour 4 Colour Pens All-in-One Retractable Multi Pens
- Price
- £5.86
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 10mo ago
Finehenchi 7 Pack Pens Multicolour 4 Colour Pens All In One Multicoloured Pen Retractable Ballpoint Pen Medium 1.0mm Multi Coloured Pen All in One for School Office Supplies
- Price
- £4.66
- Rating
- 4.9/5
- Reviews
- 22
- Age
- 1y ago
Maxmoc 14 Pcs 4 Colour Pen Set
- Price
- £5.84
- Rating
- 4.1/5
- Reviews
- 39
- Age
- 10mo ago
BIC 4 Colours Pens All In One Multi Coloured Pens All In One Retractable Ballpoint Pens Medium 1.0mm Green Blue Red Black 5 Pens Per Pack 1 Pack
- Price
- £9.35
- Rating
- 4.6/5
- Reviews
- 4,949
- Age
- 4y ago
BIC 4 Colours Multicolour Pen and Pencil Combo includes refillable HB Lead
- Price
- £2.69
- Rating
- 4.6/5
- Reviews
- 11,255
- Age
- 9y ago
Newest
by launch dateAihoom 14PCS 4-in-1 Multi Coloured Ballpoint Pens Multi Colour Pen Set for School Office Students Smooth 1.0mm Writing Multicolour 4 Colour Pens All-in-One Retractable Multi Pens
- Price
- £5.86
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 10mo ago
Maxmoc 14 Pcs 4 Colour Pen Set
- Price
- £5.84
- Rating
- 4.1/5
- Reviews
- 39
- Age
- 10mo ago
SimSign Erasable Gel Pens Multicolour 0.5mm for Writing 4 Colour Pen (Blue Black Red Green) All in One Rub Out Pens Pack of 4
- Price
- £6.89
- Rating
- 3.2/5
- Reviews
- 108
- Age
- 1y ago
7 Pack 4 Colour Pens Multi Coloured Pen All in One 4 in 1 Multi Pen Set Retractable Ballpoint Medium 1.0mm Ink for School Office Kids Gifts
- Price
- £4.36
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 1y ago
Finehenchi 7 Pack Pens Multicolour 4 Colour Pens All In One Multicoloured Pen Retractable Ballpoint Pen Medium 1.0mm Multi Coloured Pen All in One for School Office Supplies
- Price
- £4.66
- Rating
- 4.9/5
- Reviews
- 22
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
128
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
56%
Top 20: 98%
Open market
10%
- BIC67%
- Pentel8%
- Maxmoc6%
- Zebra Pen5%
- STAEDTLER2%
- Finehenchi2%
- Open — no brand owns it (7 brands, 10%)
Demand
Pens for School search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 2.8×
Search terms
Top Pens for School search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- multicoloured pen75K/yr
- 4 colour pen61K/yr
- multi colour pen61K/yr
- pens multicolour76K/yr
- multi pen30K/yr
- multicolour pen23K/yr
- multi coloured pens all in one28K/yr
- bic pens multicolour16K/yr
- 4 colour pens all in one19K/yr
- multi coloured pen17K/yr
Reviews and returns
What reviews say buyers love and hate about Pens for School
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
breaks easily
Most cracked after a couple uses
Falls apart easily
Absolute garbage
Not good quality
Total rubbish
not as good as a trusty old 4 colour Bic
Green isnt green
The green isnt green
few months later I noticed the inks dried up
Ink running out after a few days
Was sent pens with no ink or were dry
Break easily
Feel very flimsy
Very flimsy and clunky
Love
Bright colours
Great color
Beautiful colours
Excellent price
Great value
Worth spending
Just what I wanted good quality good CV price
Excellent quality
Good quality pens
easy to write with
smooth writing
neat writing
Brilliant pens at a great price
Good quality pens
Great pens
Return
0.1% Return rate 22% Fixable by listing
Absolute garbage
Not good quality
Total rubbish
for a short while I was no longer journaling
I couldn't write with them for long before reaching for something better
Writing feels a little scratchy for me
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pens for School questions
Answered from the same tracked data.