Pens for Men
FailShoppers spend only $21K a year here, so Pens for Men is a Fail.
- Flapen Score
- 48 / 100Top 45% of 835 Stationery & Office Supplies niches · +1 vs the category median of 4748
- Market size
- £21K/yr60K searches / yr
- 90-day growth
- -21.3%search demand this quarter
- Competition
- 27%top-5 click share · 32 brands · 94 sellers
Flapen Score
Pens for Men against its category
The dotted line is the Stationery & Office Supplies average. Past it, Pens for Men is stronger. Inside it, weaker.
Market
The Pens for Men market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pens for Men 60K times last year and spent an estimated £21K. The top 5 brands take 54% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
2.9% of searches ended in a purchase last week.
Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.
- Searches, last 12 months
- 60K
- Growth, 90 days vs prior 90
- -21.3%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £21Ka year
- Peak month
- December17.8× the quietest month
- Top search term
- pen sets for men15K searches a year
02 · Price
A sale here is worth £12.21.
Listings sell for £12.21 on average, from £3.36 to £27.28. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £12.21 that is £0 to £1K a year per listing.
- Average price
- £12.21under the $15 to $100 sweet spot
- Price range
- £3.36–£27.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #215 within Pens, Pencils & Writing Supplies. It carries 2,573 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 87%
- Out of stock, average day
- 3.0%
- Average rank
- #215in Pens, Pencils & Writing Supplies
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,573per listing
- Listings tracked
- 55
04 · Newcomers
Amazon counts 0 of last year's 17 launches as successful.
17 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 17
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Pens for Men products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
PARKER Jotter Ballpoint Pen | Stainless Steel with Golden Trim | Medium Point | Handwriting Pens & Stationery Supplies | Blue Ink | Gift Box
- Price
- £7.32
- Rating
- 4.7/5
- Reviews
- 21,596
- Age
- 10y ago
Bond & Regent Gloss Black & 24 Karat Gold - Certified Luxury Grade Rollerball Pen | Nice Gift for Men & Women
- Price
- £26.57
- Rating
- 4.8/5
- Reviews
- 1,637
- Age
- 3y ago
Parker Jotter Ballpoint Pen | Stainless Steel with Chrome Trim | Medium Point | Handwriting Pens & Stationery Supplies | Blue Ink | Gift Box
- Price
- £7.72
- Rating
- 4.7/5
- Reviews
- 21,596
- Age
- 10y ago
Bond & Regent Silver Chrome & 24 Karat Gold - Certified Luxury Grade Rollerball Pen | Nice Gift for Men & Women
- Price
- £26.47
- Rating
- 4.8/5
- Reviews
- 1,637
- Age
- 2y ago
Scriveiner Black Lacquer Rollerball Pen - Multi Award Winning Luxury Rollerball Real Gold Plating Schmidt Refill Quality Executive Writing Pen for the Office Journaling or Gift Set for Men & Women
- Price
- £27.28
- Rating
- 4.7/5
- Reviews
- 17,864
- Age
- 7y ago
Trending
90-day click momentum
BRANWOLD London Luxury Personalised Pen Set Custom Engraved Burgundy Ballpoint Pen with Gold Trim Premium Corporate Gifts with Presentation Box & Matching Gift Bag Gifts for Men & Women
- Price
- £21.70
- Rating
- 4.7/5
- Reviews
- 20
- Age
- 2mo ago
Zidoley Crystal Pen Retirement Gifts for Women Leaving Gifts for Colleagues Teacher New Job Farewell Gift for Coworkers Best Friend New Beginnings Graduation Presents
- Price
- £5.19
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 5mo ago
William Morris Cray Ballpoint Pen in Gift Box Twist Nib Black Ink Elegant Writing Pen with Classic Floral Design
- Price
- £3.99
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 1y ago
HEmlSkron Luxury Metal Ballpoint Pen Set - Elegant Pen with Smooth 0.5mm Writing & 2 Black Refills - Premium Gift Box for Men Graduation Gifts (Silver-Gold)
- Price
- £9.33
- Rating
- 4.1/5
- Reviews
- 8
- Age
- 1y ago
Personalised Engraved Premium Parker Stainless Steel Gold or Silver Trim Ballpoint Pen with Black Ink Classy Gift Box and gift bag Custom Gift for Christmas for Men and Women Enter Your Custom Text
- Price
- £19.05
- Rating
- 4.8/5
- Reviews
- 411
- Age
- 2y ago
Newest
by launch dateBRANWOLD London Luxury Personalised Pen Set Custom Engraved Burgundy Ballpoint Pen with Gold Trim Premium Corporate Gifts with Presentation Box & Matching Gift Bag Gifts for Men & Women
- Price
- £21.70
- Rating
- 4.7/5
- Reviews
- 20
- Age
- 2mo ago
Zidoley Crystal Pen Retirement Gifts for Women Leaving Gifts for Colleagues Teacher New Job Farewell Gift for Coworkers Best Friend New Beginnings Graduation Presents
- Price
- £5.19
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 5mo ago
Personalised Pens for Men Luxury Ball Point Pen Rollerball Gift
- Price
- £6.32
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 9mo ago
HuaaxtLang Ballpoint Pens Set 0.7mm Smooth Writing Metal Ballpoint Pen with 2 Refills Ball Pen Gift Set for Men & Women Professional Executive Office Nice Pens-Gift Box
- Price
- £4.81
- Rating
- 3.5/5
- Reviews
- 18
- Age
- 11mo ago
Wood Rollerball Pen Set Luxury Pen Gift Fancy Personalised Pen with Box
- Price
- £7.22
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
32 falling
Sellers
94
Top-5 brand share
54%
Top 20: 89%
Top-5 click share
27%
Top 20: 66%
Open market
42%
- PARKER18%
- Bond & Regent12%
- Scriveiner10%
- Robert Frederick8%
- Bridgewater Pen Company6%
- AUAUY4%
Demand
Pens for Men search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 17.8×
Search terms
Top Pens for Men search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pen sets for men15K/yr
- pen gifts for women13K/yr
- pen gifts for men9K/yr
- luxury pens for women7K/yr
- gift pens for men5K/yr
- ladies pens gift boxed5K/yr
- fancy pens for men3K/yr
- ballpoint pens luxury530/yr
- pens for men gift set1K/yr
Reviews and returns
What reviews say buyers love and hate about Pens for Men
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke, snapped off after 2 months
broke easy, only lasted a couple of weeks
Fallen apart
Quality is either cheap or this is fake, deeply dissapointed
The parts are of poor quality
Poor quality
overall looks expensive
Although it is slightly overpriced it feels expensive
Looks more expensive than price
is difficult to write with
not the best at writing
it doesn't write great
Can't get the cap off that covers the nib
Wax on the nib of your pen is the problem
the nib comes down
Love
Brilliant quality
in a quality case
Quality product and outstanding customer service
Smooth writing
Writes great
Easy to write with
Excellent value
Great value
Good price
Excellent pen set
Lovely pens
Very good quality pen
Amazing design
Design is cute
Beautifully crafted
Return
0.6% Return rate 23% Fixable by listing
Quality is either cheap or this is fake, deeply dissapointed
The parts are of poor quality
Poor quality
is difficult to write with
not the best at writing
it doesn't write great
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pens for Men questions
Answered from the same tracked data.