Pens for Men

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months

60K

Growth, 90 days vs prior 90

-21.3%

Conversion, latest week

2.9%

Market size, estimated

£21Ka year

Peak month

December17.8× the quietest month

Top search term

pen sets for men15K searches a year

Listings sell for £12.21 on average, from £3.36 to £27.28. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £12.21 that is £0 to £1K a year per listing.

Average price

£12.21under the $15 to $100 sweet spot

Price range

£3.36–£27.28

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

82% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #215 within Pens, Pencils & Writing Supplies. It carries 2,573 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

87%

Out of stock, average day

3.0%

Average rank

#215in Pens, Pencils & Writing Supplies

Average rating

4.57 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,573per listing

Listings tracked

55

17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months