Pens
prices mostly outside the sweet spot ($1.78–$13.57) — Pens doesn't clear our bar today.
Flapen Score
Is Pens profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Pens is a £2.4M/yr Amazon United Kingdom market (5.7M searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 48/100.
Pens: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -5.4% over the last 90 days and 8.5% of searches end in a purchase.
£2.4M
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 17 products
Top Pens products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Zebra Pen Z Grip Black Ballpoint Pens with Pocket Clip 8pk Retractable Black Ink Ballpoint Pens Reliable Black Biro Pens Multipack for Everyday Use Design New Pack Size 8pk
- Price
- £2.05
- Rating
- 4.6/5
- Reviews
- 4,682
- Age
- 2y ago
BIC Cristal Original Smudge Free Ballpoint Pens Ideal for School Black Medium Point (1.0mm) Pack of 50
- Price
- £8.87
- Rating
- 4.7/5
- Reviews
- 37,088
- Age
- 19y ago
Paper Mate Flexgrip Ultra Retractable Ballpoint Pens | Medium Point (1.0mm) | Black | 5 Count
- Price
- £3.54
- Rating
- 4.6/5
- Reviews
- 14,203
- Age
- 8y ago
G4GADGET Premium Pack of 10 Black Biro Ballpoint Pens - Medium Tip for Fluent Smooth Writing - Professional Quality Pens for Home Office and School Use - Long-Lasting Ink and Ergonomic Design
- Price
- £3.36
- Rating
- 4.4/5
- Reviews
- 1,041
- Age
- 8y ago
Zebra Pen Z-GRIP Smooth Ballpoint Pens Black Ink 5pk - Pastel Barrel 1mm Medium Point Retractable Ink Pens with Clip - Smooth Writing Pens with Low Viscosity Ink Comfort Grip - 5 Pens Multipack
- Price
- £2.97
- Rating
- 4.6/5
- Reviews
- 587
- Age
- 2y ago
Trending
90-day click momentum
JIMMIDDA 8 Pack Gel Pens | Black Ink Quick-Drying No Smudge with Fidget
- Price
- £10.19
- Rating
- 4.7/5
- Reviews
- 1,143
- Age
- 11mo ago
Eziglide Ballpoint Pens Black Ink 100-Pack (1.0mm) Medium Point Nib Pens
- Price
- £13.57
- Rating
- 4.4/5
- Reviews
- 3,012
- Age
- 2y ago
Zebra Pen Z-Grip 8pk Assorted
- Price
- £2.06
- Rating
- 4.6/5
- Reviews
- 611
- Age
- 2y ago
Bic Cristal Soft Ballpoint Pens Smooth Easy-Glide Ink Medium 1.2mm Tip Comfortable Writing Black School & Office Supplies Pack of 10
- Price
- £3.33
- Rating
- 4.6/5
- Reviews
- 1,661
- Age
- 1y ago
BIC Cristal Original Smudge Free Ballpoint Pens Ideal for School Black Medium Point (1.0mm) Pack of 50
- Price
- £8.87
- Rating
- 4.7/5
- Reviews
- 37,088
- Age
- 19y ago
Newest
by launch dateJIMMIDDA 8 Pack Gel Pens | Black Ink Quick-Drying No Smudge with Fidget
- Price
- £10.19
- Rating
- 4.7/5
- Reviews
- 1,143
- Age
- 11mo ago
Bic Cristal Soft Ballpoint Pens Smooth Easy-Glide Ink Medium 1.2mm Tip Comfortable Writing Black School & Office Supplies Pack of 10
- Price
- £3.33
- Rating
- 4.6/5
- Reviews
- 1,661
- Age
- 1y ago
BIC Cristal Original Ballpoint Pens Medium Tip (1 mm) Black Box of 10
- Price
- £1.78
- Rating
- 4.7/5
- Reviews
- 1,649
- Age
- 1y ago
Zebra Pen Z-GRIP Smooth Ballpoint Pens Black Ink 5pk - Pastel Barrel 1mm Medium Point Retractable Ink Pens with Clip - Smooth Writing Pens with Low Viscosity Ink Comfort Grip - 5 Pens Multipack
- Price
- £2.97
- Rating
- 4.6/5
- Reviews
- 587
- Age
- 2y ago
Zebra Pen Z-GRIP Soft Touch Black Ink Ballpoint Pens 3pk - 1.0mm Medium Point Retractable Pens with Clip Smooth Writing Pens with Comfort Grip - 3 Pens Multipack (Ombre Barrel)
- Price
- £1.85
- Rating
- 4.7/5
- Reviews
- 413
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
222
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
8%
- Zebra Pen41%
- BIC26%
- G4GADGET11%
- Paper Mate7%
- Stylostik4%
- UIXJODO4%
- Open — no brand owns it (4 brands, 8%)
Pens demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Pens search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- pens2.5M/yr
- pen981K/yr
- black pens489K/yr
- pens black ink270K/yr
- zebra pens266K/yr
- biro pens158K/yr
- ballpoint pens171K/yr
- pens multipack70K/yr
- black pen94K/yr
- writing pens98K/yr
What reviews say buyers love and hate about Pens
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Smooth Writing”
“Great value”
“Good quality pens”
“Good quality pens for the price”
“As advertised”
What buyers complain about
65% of reviews“Mixed quality and some don't work well”
“Very thin and leaks ink”
“Broke within the first 5 minutes of using”
“Leaked everywhere”
“soon after stop writing”
Pens return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
28%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Pens questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
