Pens

Shoppers searched for this 5.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.4M a year.

Searches, last 12 months

5.7M

Growth, 90 days vs prior 90

-5.4%

Conversion, latest week

8.5%

Market size, estimated

£2.4Ma year

Peak month

December1.5× the quietest month

Top search term

pens2.5M searches a year

Listings sell for £5.03 on average, from £1.78 to £13.57. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 20,000 to 25,000 of them. At £5.03 that is £101K to £126K a year per listing.

Average price

£5.03under the $15 to $100 sweet spot

Price range

£1.78–£13.57

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

500K–600K

Units per listing a year

20,000–25,000

Revenue per listing a year

£101K–£126K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5 within Pens, Pencils & Writing Supplies. It carries 7,528 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

94%

Out of stock, average day

0.0%

Average rank

#5in Pens, Pencils & Writing Supplies

Average rating

4.58 starsAmazon United Kingdom average 4.36 stars

Average reviews

7,528per listing

Listings tracked

17

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months