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Pencils with Rubbers on the End

Fail

Prices span $0.89–$14.92, mostly outside the sweet spot, so Pencils with Rubbers on the End is a Fail.

Flapen Score
46
46 / 100
Ranks 431 of 835 Stationery & Office Supplies niches · −1 vs the category median of 47
Market size
£122K/yr164K searches / yr
90-day growth
+14.3%search demand this quarter
Competition
60%top-5 click share · 18 brands · 101 sellers

Flapen Score

Pencils with Rubbers on the End against its category

The dotted line is the Stationery & Office Supplies average. Past it, Pencils with Rubbers on the End is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pencils with Rubbers on the End market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pencils with Rubbers on the End 164K times last year and spent an estimated £122K. The top 5 brands take 75% of clicks. Demand peaks in Aug–Sep. Flapen scores it 46 out of 100, a Fail.

01 · Demand

15.7% of searches ended in a purchase last week.

Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.7% of those searches ended in a purchase. Searches in the last 90 days moved +14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.

Searches, last 12 months
164K
Growth, 90 days vs prior 90
+14.3%
Conversion, latest week
15.7%
Market size, estimated
£122Ka year
Peak month
August2.0× the quietest month
Top search term
pencils with rubbers on the end93K searches a year

02 · Price

A sale here is worth £4.75.

Listings sell for £4.75 on average, from £0.89 to £14.92. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £4.75 that is £7K to £10K a year per listing.

Average price
£4.75under the $15 to $100 sweet spot
Price range
£0.89–£14.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£7K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #59 within Pens, Pencils & Writing Supplies. It carries 9,764 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#59in Pens, Pencils & Writing Supplies
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,764per listing
Listings tracked
26

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Pencils with Rubbers on the End products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

101

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

60%

Top 20: 95%

Open market

20%

  • STAEDTLER23%
  • Amazon Basics18%
  • Helix17%
  • BIC EVOLUTION9%
  • Drawlish7%
  • BIC6%

Demand

Pencils with Rubbers on the End search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.0×

Search terms

Top Pencils with Rubbers on the End search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pencils with rubbers on the end93K/yr
  • hb pencils with rubber23K/yr
  • pencil with rubber11K/yr
  • pencils with rubbers11K/yr
  • pencil with rubber on the end10K/yr
  • pencil and rubber4K/yr
  • pencils and rubbers3K/yr
  • pencils with rubber3K/yr
  • pencil with eraser4K/yr

Reviews and returns

What reviews say buyers love and hate about Pencils with Rubbers on the End

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sharpness16%−0.05

they do not sharpen properly with the reclaimed wood

Weren't sharpened when recieved

Pencils are really hard to sharpen

Quality-Overall13%−0.04

The eraser is average

Not really the best

Poor quality

Erasability10%−0.04

Erasers always falls off

Eraser tops fell off after one use

The erasers wobble

Durability10%−0.04

Break easily unfortunately

The lead just continually breaks

Pencils fine. Rubbers fell off on a couple

Value For Money6%+1.19

Cheap

Doubt that price can be bettered

Absolute waste of money

Love

Pen/Pencil Quality20%+1.27

Great pencils

Great pencils

Great pencils

Value For Money17%+1.19

well worth the money

Good price

Great value

Quality-Overall17%−0.04

Good quality

Good quality pencils

This pack of 50 eraser topped pencils are an ok quality

Advertised Vs Actual Product8%+0.98

Did the job

As described

Just right

Writing Experience6%+0.27

are great for everyday writing or schoolwork

they write very nicely

The pencils write smoothly

Return

0.1% Return rate 22% Fixable by listing

Quality-Overall25%█▁▁█▁▁

The eraser is average

Not really the best

Poor quality

Sharpness19%▁█▁▄▁▁

they do not sharpen properly with the reclaimed wood

Weren't sharpened when recieved

Pencils are really hard to sharpen

Adhesion/Stickiness9%▁▁█▁▁▁
Advertised Vs Actual Product8%▁▁▆▄█▁
Color6%▁▁▆▃█▁

FAQ

Common Pencils with Rubbers on the End questions

Answered from the same tracked data.