pencils with rubbers on the end
Skip itPrices mostly outside the sweet spot ($0.89–$14.92) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Brand share
Good75%top-5 brand share — brands hold most of the demand
Growth
Okay+14.3%90-day search growth — must beat 0% to launch
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay£122K£122K/yr · 164K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,763.81avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£4.75avg listing price — sweet spot $15–$100
Price range
Bad£0.89–£14.92cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pencils with rubbers on the end is a £122K/yr Amazon United Kingdom market (164K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 46/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
pencils with rubbers on the end market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- £143K–£190K
- units × avg price
- Conversion rate
- 15.7%
- Avg BSR
- #59
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 77%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
101
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
60%
Top 20: 95%
Open market
20%
- STAEDTLER23%
- Amazon Basics18%
- Helix17%
- BIC EVOLUTION9%
- Drawlish7%
- BIC6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.3% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 2.0×
Top pencils with rubbers on the end search terms
- pencils with rubbers on the end93K/yr
- hb pencils with rubber23K/yr
- pencil with rubber11K/yr
- pencils with rubbers11K/yr
- pencil with rubber on the end10K/yr
- pencil and rubber4K/yr
- pencils and rubbers3K/yr
- pencils with rubber3K/yr
- pencil with eraser4K/yr
Top pencils with rubbers on the end products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
STAEDTLER 122-2 BK10 Noris Graphite Pencil with Eraser Tip - HB (Pack of 10)
STAEDTLER£4.494.7★10,640 rev
Helix Oxford HB Pencils (Pack of 12) P35010
Helix£1.814.7★903 rev
Amazon Basics Wood Cased Graphite #2 HB Pencils presharpened no smudge eraser tip school Pack of 30
Amazon Basics£4.344.7★102,810 rev
BIC Ecolutions Evolution 655 HB Pencil with Eraser (Pack of 12) Green
BIC EVOLUTION£2.724.6★4,561 rev
HB Pencils With Rubbers on the End - Pack of 12 + 1 Sharpened Graphite Pencils - Long Lasting Durable Hexagonal Sketching Pencil for Kids - Ideal Drawing Pencil for School Work Home & Artist
Drawlish£3.344.4★239 rev
Newest
by launch date
louuuou 50 PCS HB Pencils With Rubber Pencils with Rubbers on The End Yellow 2B Pencil for School Durable Pencil and Rubber Set Suitable for School Office Art Drawing Writing
louuuou£7.006 rev
Westcott HB pencils 12 pieces | Value pack of pencils with eraser | Hexagonal shaft in dark blue | E-733992 00
Westcott£2.6068 rev
HB Pencils With Rubbers on the End - Pack of 12 + 1 Sharpened Graphite Pencils - Long Lasting Durable Hexagonal Sketching Pencil for Kids - Ideal Drawing Pencil for School Work Home & Artist
Drawlish£3.34239 rev
SULOLI Cartoon Pencils 50PCS with Rubbers Kids Party Bag Fillers Rewards
SULOLI£7.9118 rev
Shuttle Art #2 HB Pencils with Rubbers 180 Pack Bulk Sharpened for Kids & Teachers School Writing Wooden Yellow Pencils Set for Children Back to School Supplies
Shuttle Art£14.92365 rev
Trending
90-day click momentum
Jiale Pencil and Rubber Set Pencil Gifts for Children Kids Fifts pencils with Rubbers on the end (50)
JiaLe£8.274.6★
SULOLI Cartoon Pencils 50PCS with Rubbers Kids Party Bag Fillers Rewards
SULOLI£7.914.4★
AUAUY Pencils #2 HB 12Pcs Pencil Non-Slip with Eraser Number 2 Pencils
AUAUY£3.244.5★
Westcott HB pencils 12 pieces | Value pack of pencils with eraser | Hexagonal shaft in dark blue | E-733992 00
Westcott£2.604.9★
Helix Oxford HB Pencils (Pack of 12) P35010
Helix£1.814.7★
What buyers say about pencils with rubbers on the end
What buyers praise and complain about, mined from review topics.What buyers love
“Great pencils”
“well worth the money”
“Good quality”
“Did the job”
“are great for everyday writing or schoolwork”
“eraser is readily usable without marking or tearing paper”
“dont break easily”
“Nice sharp pencils”
“Fab colours”
“comfortable in the hand”
What buyers complain about
“they do not sharpen properly with the reclaimed wood”
“The eraser is average”
“Erasers always falls off”
“Break easily unfortunately”
“Cheap”
“Very faint for an HB pencil — I found myself having to go over my writing multiple times just to see it clearly”
“Poor quality rubber blackens the drawing pencil ok rubber tip poor quality”
“if you're hoping for the football or other design you may be left disappointed”
“Pencils are ok however the attachment of the Rubber on every piece is wobbly”
“these are much lighter than expected”
Top return reasons
Common questions
- Is pencils with rubbers on the end profitable to sell on Amazon United Kingdom?
- The niche generates £122K/yr across 26 tracked products. 90-day search growth is +14.3%. Flapen's verdict: Skip it (46/100).
- How competitive is the pencils with rubbers on the end niche?
- 18 brands and 101 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in pencils with rubbers on the end?
- Top complaints mined from reviews: Sharpness, Quality-Overall, Erasability. The return rate is 0.1%.
- When does demand for pencils with rubbers on the end peak?
- Demand peaks in Aug–Sep; the busiest month runs 2.0× the quietest.
- What does it cost to enter the pencils with rubbers on the end niche?
- Listings span £0.89–£14.92; the average listing price is £4.75 (sweet spot $15–$100). The average incumbent carries 9,764 reviews — the moat a new listing must climb.