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Pencils with Rubbers on the End

prices mostly outside the sweet spot ($0.89–$14.92) — Pencils with Rubbers on the End doesn't clear our bar today.

Flapen Score

46
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Market size 28Growth 43Conversion 97Competition 42Returns 99Price range 0Avg price 13Brand share 51Review moat 22Quality gap 24
This niche Category average

Is Pencils with Rubbers on the End profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pencils with Rubbers on the End is a £122K/yr Amazon United Kingdom market (164K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 46/100.

Pencils with Rubbers on the End: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +14.3% over the last 90 days and 15.7% of searches end in a purchase.

£122K

revenue / yr

Units sold / yr40K
Search volume / yr+14.3%164K
Conversion rate15.7%
Avg price£4.75

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers18 · 101
Top-5 product click share60%
Open market25%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement77%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews9,764

Top Pencils with Rubbers on the End products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£10K£15K£20K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

101

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

60%

Top 20: 95%

Open market

20%

  • STAEDTLER23%
  • Amazon Basics18%
  • Helix17%
  • BIC EVOLUTION9%
  • Drawlish7%
  • BIC6%

Pencils with Rubbers on the End demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume164KCVR15.7%Products26Brands18Top 5 Brands75%OOS Rate0.0%Rating4.6★Reviews9,764Avg BSR#59
8K6KSpike '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.0×

Top Pencils with Rubbers on the End search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pencils with rubbers on the end93K/yr
  • hb pencils with rubber23K/yr
  • pencil with rubber11K/yr
  • pencils with rubbers11K/yr
  • pencil with rubber on the end10K/yr
  • pencil and rubber4K/yr
  • pencils and rubbers3K/yr
  • pencils with rubber3K/yr
  • pencil with eraser4K/yr

What reviews say buyers love and hate about Pencils with Rubbers on the End

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Pen/Pencil Quality20%

Great pencils

Value For Money17%

well worth the money

Quality-Overall17%

Good quality

Advertised Vs Actual Product8%

Did the job

Writing Experience6%

are great for everyday writing or schoolwork

What buyers complain about

70% of reviews
Sharpness16%

they do not sharpen properly with the reclaimed wood

Quality-Overall13%

The eraser is average

Erasability10%

Erasers always falls off

Durability10%

Break easily unfortunately

Value For Money6%

Cheap

Pencils with Rubbers on the End return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

22%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
25%
2Sharpness
19%
3Adhesion/Stickiness
9%
4Advertised Vs Actual Product
8%
5Color
6%

Common Pencils with Rubbers on the End questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pencils with Rubbers on the End 46/100 on Amazon United Kingdom — Skip it. The niche generates £122K/yr across 26 tracked products. Search demand moved +14.3% over the last 90 days.
Search demand for Pencils with Rubbers on the End on Amazon United Kingdom peaks in Aug–Sep, where the busiest month runs 2.0× the quietest.