Pencils for Kids
MaybeReturns run at only 0.2% of orders. But prices span $1.27–$14.90, mostly outside the sweet spot, so Pencils for Kids is a Maybe.
- Flapen Score
- 56 / 100Top 13% of 835 Stationery & Office Supplies niches · +9 vs the category median of 4756
- Market size
- £58K/yr98K searches / yr
- 90-day growth
- +26.2%search demand this quarter
- Competition
- 32%top-5 click share · 33 brands · 102 sellers
Flapen Score
Pencils for Kids against its category
The dotted line is the Stationery & Office Supplies average. Past it, Pencils for Kids is stronger. Inside it, weaker.
Market
The Pencils for Kids market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pencils for Kids 98K times last year and spent an estimated £58K. The top 5 brands take 41% of clicks. Demand peaks in Jul–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
10.8% of searches ended in a purchase last week.
Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.
- Searches, last 12 months
- 98K
- Growth, 90 days vs prior 90
- +26.2%
- Conversion, latest week
- 10.8%
- Market size, estimated
- £58Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- pencils for kids43K searches a year
02 · Price
A sale here is worth £5.54.
Listings sell for £5.54 on average, from £1.27 to £14.90. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £5.54 that is £554 to £1K a year per listing.
- Average price
- £5.54under the $15 to $100 sweet spot
- Price range
- £1.27–£14.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £554–£1K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #89 within Pens, Pencils & Writing Supplies. It carries 4,082 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 5.0%
- Average rank
- #89in Pens, Pencils & Writing Supplies
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,082per listing
- Listings tracked
- 46
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Pencils for Kids products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ailvor 30 Pack HB Pencils with rubbers Presharpened
- Price
- £5.76
- Rating
- 4.7/5
- Reviews
- 863
- Age
- 4y ago
CRAYOLA Colouring Pencils - Assorted Colours (Pack of 24) | A Must-Have for All Kids Arts & Crafts Sets | Ideal for Kids Aged 3+
- Price
- £2.25
- Rating
- 4.7/5
- Reviews
- 6,193
- Age
- 24y ago
BIC Evolution Graphite Pencils - Pack of 8 - HB Pencils with Eraser - Colourful Stripe Design and Shock-Resistant Lead
- Price
- £3.21
- Rating
- 4.6/5
- Reviews
- 2,239
- Age
- 9y ago
Amazon Basics Wood Cased Graphite HB Pencils presharpened no smudge eraser tip Pack of 12
- Price
- £2.56
- Rating
- 4.7/5
- Reviews
- 102,811
- Age
- 3y ago
Kores Coach Jumbo HB Graphite Pencils for Kids - Soft Lead with Eraser Tip Ergonomic Triangular Shape for Easy Grip Back to School Pack of 3
- Price
- £2.88
- Rating
- 4.7/5
- Reviews
- 547
- Age
- 13y ago
Trending
90-day click momentum
JZK 50x HB School Pencils - Set of Animal Design Pencils with Erasers Perfect for School Supplies Childrens Gifts or Party Favors
- Price
- £8.65
- Rating
- 4.4/5
- Reviews
- 1,659
- Age
- 7y ago
SULOLI Cartoon Pencils 50PCS with Rubbers Kids Party Bag Fillers Rewards
- Price
- £7.91
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 1y ago
Funky Stationery 30 Pencils and 30 Magnetic Bookmarks 60 Pack Funky Pencils Magnetic Set Party Bag Fillers Class Gifts And Kids Party Favours
- Price
- £10.30
- Rating
- 4.6/5
- Reviews
- 265
- Age
- 2y ago
BIC Kids Tropicolors Colouring Pencils Drawing Colour Pencil Pack of 24
- Price
- £3.80
- Rating
- 4.6/5
- Reviews
- 13,498
- Age
- 14y ago
Kores Coach Jumbo HB Graphite Pencils for Kids - Soft Lead with Eraser Tip Ergonomic Triangular Shape for Easy Grip Back to School Pack of 3
- Price
- £2.88
- Rating
- 4.7/5
- Reviews
- 547
- Age
- 13y ago
Newest
by launch date
Xynovate 30Pcs HB Pencil Non-Slip HB Wooden Black Lead Pencils with Eraser Plus Sharpener Multicolor Kids Writing Drawing Graphite for School Stationery Party Reward Supplies
- Price
- £4.69
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 11mo ago
SULOLI Cartoon Pencils 50PCS with Rubbers Kids Party Bag Fillers Rewards
- Price
- £7.91
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 1y ago
Funky Stationery 30 Pencils and 30 Magnetic Bookmarks 60 Pack Funky Pencils Magnetic Set Party Bag Fillers Class Gifts And Kids Party Favours
- Price
- £10.30
- Rating
- 4.6/5
- Reviews
- 265
- Age
- 2y ago
VEYLIN 24 Pieces Pencils with Rubbers Fun Wooden Pencils Set for Kids Party Bag Pencils Class Gifts School Supplies
- Price
- £5.24
- Rating
- 4.5/5
- Reviews
- 104
- Age
- 3y ago
Amazon Basics Wood Cased Graphite HB Pencils presharpened no smudge eraser tip Pack of 12
- Price
- £2.56
- Rating
- 4.7/5
- Reviews
- 102,811
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
33 rising
Sellers
102
Top-5 brand share
41%
Top 20: 93%
Top-5 click share
32%
Top 20: 83%
Open market
52%
- CRAYOLA11%
- BIC8%
- Amazon Basics8%
- STAEDTLER7%
- Ailvor7%
- yuechen6%
Demand
Pencils for Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Pencils for Kids search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pencils for kids43K/yr
- kids pencils26K/yr
- childrens pencils5K/yr
- writing pencils for kids6K/yr
- pencil set kids4K/yr
- pencils kids3K/yr
- kids pencil3K/yr
- pencil for kids3K/yr
- kids pencil set3K/yr
Reviews and returns
What reviews say buyers love and hate about Pencils for Kids
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Seems to sharpen about 10 pencils then stops sharpening
there's a bit of plastic around that is so odd when you sharpen the pencil
They are difficult to sharpen
Build quality is basic
Not good quality
Its not fancy art-store quality
Colours break quick
Virtually no pigment
Not dark colours when using
plastic breaks easily
have a habit of splitting during use
Comes apart in use
Erasers always falls off
Eraser tops fell off after one use
The erasers wobble
Love
Good for the price
Excellent value for money
Excellent Value
Great pencils
Great pencils
Great pencils
This pack of 50 eraser topped pencils are an ok quality
Amazing quality
Good quality pencils
Good quality colours
Really nice colours
The colours are nice and vibrant, they go on smoothly, and theyve been great for colouring
As advertised
exactly what i wanteed
As described
Return
0.2% Return rate 43% Fixable by listing
Build quality is basic
Not good quality
Its not fancy art-store quality
did not match the variety shown in the photos
24 pencils, deceiving sales pitch
Not as advertised
Colours break quick
Virtually no pigment
Not dark colours when using
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pencils for Kids questions
Answered from the same tracked data.