Pencils for Kids
MaybeAn estimated 0.2% of orders come back. But prices span $1.27–$14.90, mostly outside the sweet spot, so Pencils for Kids is a Maybe.
- Flapen Score
- 56 / 100Top 13% of 835 Stationery & Office Supplies niches · +9 vs the category median of 4756
- Market size
- £58K/yr98K searches / yr
- 90-day growth
- +26.2%search demand this quarter
- Competition
- 32%top-5 click share · 33 brands · 102 sellers
Flapen Score
Pencils for Kids against its category
The dotted line is the Stationery & Office Supplies average. Past it, Pencils for Kids is stronger. Inside it, weaker.
Market
The Pencils for Kids market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pencils for Kids 98K times last year and spent an estimated £58K. The top 5 brands take 41% of clicks. Demand peaks in Jul–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 10.8% of those searches ended in a purchase.
Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.
- Searches, last 12 months
- 98K
- Growth, 90 days vs prior 90
- +26.2%
- Conversion, latest week
- 10.8%
- Market size, estimated
- £58Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- pencils for kids43K searches a year
02 · Price
A sale here is worth £5.54.
Listings sell for £5.54 on average, from £1.27 to £14.90. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £5.54 that is £554 to £1K a year per listing.
- Average price
- £5.54under the $15 to $100 sweet spot
- Price range
- £1.27–£14.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £554–£1K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #89 within Pens, Pencils & Writing Supplies. It carries 4,082 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 5.0%
- Average rank
- #89in Pens, Pencils & Writing Supplies
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,082per listing
- Listings tracked
- 46
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Pencils for Kids products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ailvor 30 Pack HB Pencils with rubbers Presharpened
- Price
- £5.76
- Rating
- 4.7/5
- Reviews
- 863
- Age
- 4y ago

CRAYOLA Colouring Pencils - Assorted Colours (Pack of 24) | A Must-Have for All Kids Arts & Crafts Sets | Ideal for Kids Aged 3+
- Price
- £2.25
- Rating
- 4.7/5
- Reviews
- 6,193
- Age
- 24y ago

BIC Evolution Graphite Pencils - Pack of 8 - HB Pencils with Eraser - Colourful Stripe Design and Shock-Resistant Lead
- Price
- £3.21
- Rating
- 4.6/5
- Reviews
- 2,239
- Age
- 9y ago

Amazon Basics Wood Cased Graphite HB Pencils presharpened no smudge eraser tip Pack of 12
- Price
- £2.56
- Rating
- 4.7/5
- Reviews
- 102,811
- Age
- 3y ago

Kores Coach Jumbo HB Graphite Pencils for Kids - Soft Lead with Eraser Tip Ergonomic Triangular Shape for Easy Grip Back to School Pack of 3
- Price
- £2.88
- Rating
- 4.7/5
- Reviews
- 547
- Age
- 13y ago
Trending
estimated 90-day click momentum
JZK 50x HB School Pencils - Set of Animal Design Pencils with Erasers Perfect for School Supplies Childrens Gifts or Party Favors
- Price
- £8.65
- Rating
- 4.4/5
- Reviews
- 1,659
- Age
- 7y ago

SULOLI Cartoon Pencils 50PCS with Rubbers Kids Party Bag Fillers Rewards
- Price
- £7.91
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 1y ago

Funky Stationery 30 Pencils and 30 Magnetic Bookmarks 60 Pack Funky Pencils Magnetic Set Party Bag Fillers Class Gifts And Kids Party Favours
- Price
- £10.30
- Rating
- 4.6/5
- Reviews
- 265
- Age
- 2y ago

BIC Kids Tropicolors Colouring Pencils Drawing Colour Pencil Pack of 24
- Price
- £3.80
- Rating
- 4.6/5
- Reviews
- 13,498
- Age
- 14y ago

Kores Coach Jumbo HB Graphite Pencils for Kids - Soft Lead with Eraser Tip Ergonomic Triangular Shape for Easy Grip Back to School Pack of 3
- Price
- £2.88
- Rating
- 4.7/5
- Reviews
- 547
- Age
- 13y ago
Newest
by launch date
Xynovate 30Pcs HB Pencil Non-Slip HB Wooden Black Lead Pencils with Eraser Plus Sharpener Multicolor Kids Writing Drawing Graphite for School Stationery Party Reward Supplies
- Price
- £4.69
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 11mo ago

SULOLI Cartoon Pencils 50PCS with Rubbers Kids Party Bag Fillers Rewards
- Price
- £7.91
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 1y ago

Funky Stationery 30 Pencils and 30 Magnetic Bookmarks 60 Pack Funky Pencils Magnetic Set Party Bag Fillers Class Gifts And Kids Party Favours
- Price
- £10.30
- Rating
- 4.6/5
- Reviews
- 265
- Age
- 2y ago

VEYLIN 24 Pieces Pencils with Rubbers Fun Wooden Pencils Set for Kids Party Bag Pencils Class Gifts School Supplies
- Price
- £5.24
- Rating
- 4.5/5
- Reviews
- 104
- Age
- 3y ago

Amazon Basics Wood Cased Graphite HB Pencils presharpened no smudge eraser tip Pack of 12
- Price
- £2.56
- Rating
- 4.7/5
- Reviews
- 102,811
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.
Brands
33 rising
Sellers
102
Est. top-5 brand share
41%
Top 20: 93%
Est. top-5 click share
32%
Top 20: 83%
Open market
52%
- CRAYOLA11%
- BIC8%
- Amazon Basics8%
- STAEDTLER7%
- Ailvor7%
- yuechen6%
Demand
Pencils for Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Pencils for Kids search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pencils for kids43K/yr
- kids pencils26K/yr
- childrens pencils5K/yr
- writing pencils for kids6K/yr
- pencil set kids4K/yr
- pencils kids3K/yr
- kids pencil3K/yr
- pencil for kids3K/yr
- kids pencil set3K/yr
Reviews and returns
What reviews say buyers love and hate about Pencils for Kids
We read the reviews and the return reasons for every product selling here.
“Seems to sharpen about 10 pencils then stops sharpening”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pencils for Kids questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









