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Pencil Sharpeners

Maybe

Returns run at only 0.3% of orders. But prices span $0.95–$8.91, mostly outside the sweet spot, so Pencil Sharpeners is a Maybe.

Flapen Score
53
53 / 100
Top 23% of 835 Stationery & Office Supplies niches · +6 vs the category median of 47
Market size
£525K/yr1.3M searches / yr
90-day growth
+0.2%search demand this quarter
Competition
54%top-5 click share · 17 brands · 112 sellers

Flapen Score

Pencil Sharpeners against its category

The dotted line is the Stationery & Office Supplies average. Past it, Pencil Sharpeners is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pencil Sharpeners market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pencil Sharpeners 1.3M times last year and spent an estimated £525K. The top 5 brands take 73% of clicks. Demand peaks in Aug–Sep. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

11.6% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £525K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+0.2%
Conversion, latest week
11.6%
Market size, estimated
£525Ka year
Peak month
August2.2× the quietest month
Top search term
pencil sharpener721K searches a year

02 · Price

A sale here is worth £3.61.

Listings sell for £3.61 on average, from £0.95 to £8.91. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At £3.61 that is £18K to £22K a year per listing.

Average price
£3.61under the $15 to $100 sweet spot
Price range
£0.95–£8.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
5,000–6,000
Revenue per listing a year
£18K–£22K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

48% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #22 within Pens, Pencils & Writing Supplies. It carries 2,715 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#22in Pens, Pencils & Writing Supplies
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,715per listing
Listings tracked
27

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Pencil Sharpeners products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£42K£63K£84K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

112

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

22%

  • STAEDTLER27%
  • Solvica16%
  • Swordfish12%
  • JEFURE11%
  • Derwent7%
  • Q-Connect5%

Demand

Pencil Sharpeners search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.2×

Search terms

Top Pencil Sharpeners search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pencil sharpener721K/yr
  • sharpener241K/yr
  • pencil sharpener with container81K/yr
  • pencil sharpeners50K/yr
  • sharpner21K/yr
  • sharpeners17K/yr
  • sharpner for pencils7K/yr
  • pencil sharpeners manual11K/yr
  • pencil sharpener for kids19K/yr
  • pencil sharpner13K/yr

Reviews and returns

What reviews say buyers love and hate about Pencil Sharpeners

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability17%−0.16

Break really easily

Did not last

Broke after first use

Sharpness17%

It is not sharp and not smooth

Too sharp

awkward to sharpen pencil

Quality-Overall11%+1.41

Cheaply made

Poor quality

Cheap as chips

Ease Of Use8%−0.03

Difficult to use

There's nowhere to open it

Difficult to open first time

Value For Money7%+1.41

Too expensive

overpriced for what it is

Not worth the money

Love

Quality-Overall21%+1.41

Really good, as advertised

it is well made

Excellent product

Sharpness19%

The blades are sharp

Nice and sharp, work well

Good pencil sharpner

Value For Money16%+1.41

Value for money

Good Value

Excellent Value

Advertised Vs Actual Product9%+0.77

As advertised

As described

It did the job

Ease Of Use8%−0.03

Easy to use

Perfect for the kids to use

Easy to use and transport

Return

0.3% Return rate 15% Fixable by listing

Functionality-Overall29%▅████▆

DOES NOT WORK

Gutless, no power and takes forever

Lol. Doesnt even work

Sharpness15%▅▆▄▆▄█

It is not sharp and not smooth

Too sharp

awkward to sharpen pencil

Size-Overall13%▄▇▃█▄▅

Too big in size

quite a small bin

Small holes

Defective Material/Parts11%▃▆▄▅█▆
Durability8%█▁▄▃▄▆

Break really easily

Did not last

Broke after first use

FAQ

Common Pencil Sharpeners questions

Answered from the same tracked data.