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Pencil Eraser

Fail

Prices span $0.95–$13.98, mostly outside the sweet spot, so Pencil Eraser is a Fail.

Flapen Score
39
39 / 100
Ranks 626 of 835 Stationery & Office Supplies niches · −8 vs the category median of 47
Market size
£57K/yr83K searches / yr
90-day growth
-10.7%search demand this quarter
Competition
48%top-5 click share · 6 brands · 89 sellers

Flapen Score

Pencil Eraser against its category

The dotted line is the Stationery & Office Supplies average. Past it, Pencil Eraser is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pencil Eraser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pencil Eraser 83K times last year and spent an estimated £57K. The top 5 brands take 98% of clicks. Demand peaks in Sep. Flapen scores it 39 out of 100, a Fail.

01 · Demand

12.3% of searches ended in a purchase last week.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-10.7%
Conversion, latest week
12.3%
Market size, estimated
£57Ka year
Peak month
September1.7× the quietest month
Top search term
tombow mono eraser19K searches a year

02 · Price

A sale here is worth £5.64.

Listings sell for £5.64 on average, from £0.95 to £13.98. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £5.64 that is £1K to £3K a year per listing.

Average price
£5.64under the $15 to $100 sweet spot
Price range
£0.95–£13.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

9% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Pens, Pencils & Writing Supplies. It carries 2,825 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#34in Pens, Pencils & Writing Supplies
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,825per listing
Listings tracked
23

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Pencil Eraser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£23K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

89

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

48%

Top 20: 96%

Open market

0%

  • Tombow60%
  • STAEDTLER25%
  • Faber-Castell9%
  • UICCVOKK3%
  • Helix2%
  • Pasler2%
  • Open — no brand owns it (0%)

Demand

Pencil Eraser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.7×

Search terms

Top Pencil Eraser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tombow mono eraser19K/yr
  • eraser pencil15K/yr
  • staedtler eraser14K/yr
  • mono eraser7K/yr
  • pencil erasers for artists6K/yr
  • tombow eraser5K/yr
  • pencil rubbers4K/yr
  • tombow mono zero eraser4K/yr
  • mono zero eraser5K/yr
  • staedtler rubber3K/yr

Reviews and returns

What reviews say buyers love and hate about Pencil Eraser

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product15%−0.07

False advertising

I think this is misleading

the description is misleading

Quality-Overall7%−0.04

Such poor quality and unusable

They feel less quality

Erasability7%+2.16

These Chinese erasers do not work well

Not available as a single eraser

Functionality-Overall6%−0.05

Do not work at all

no power and would NOT be as advertised

Durability6%−0.04

at times can break of easily

Im sad to report that it has broken after about 3 months of daily use

lacks durability

Love

Erasability38%+2.16

erases very well

Excellent eraser

Good quality eraser

Quality-Overall13%−0.04

Best on the market

Staedtler Quality is great

Excellent quality

Ease Of Use8%+0.20

Easy to use

Easy to handle

easy to hold

Value For Money8%+0.78

Great Value for Money

Worth every penny

Great price

Drawing Experience8%+0.78

Brilliant for drawing

A really useful well made piece of drawing kit

Excellent for sketching

Return

0.1% Return rate 16% Fixable by listing

Functionality-Overall21%▁█▆▁▃▁

Do not work at all

no power and would NOT be as advertised

Size-Overall14%▁▁▇█▁▁
Erasability12%▁▁▁█▂▁

These Chinese erasers do not work well

Not available as a single eraser

Quality-Overall12%█▁▁▁▆▁

Such poor quality and unusable

They feel less quality

Value For Money10%▁▁█▁▁▁

My only concern is cost over time - I can burn through a refill in a large color sketch

FAQ

Common Pencil Eraser questions

Answered from the same tracked data.