Pencil Case

Shoppers searched for this 6.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £596K a year.

Searches, last 12 months

6.0M

Growth, 90 days vs prior 90

+18.4%

Conversion, latest week

1.5%

Market size, estimated

£596Ka year

Peak month

August5.7× the quietest month

Top search term

pencil case3.7M searches a year

Listings sell for £6.71 on average, from £2.67 to £17.02. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 1,000 to 1,250 of them. At £6.71 that is £7K to £8K a year per listing.

Average price

£6.71under the $15 to $100 sweet spot

Price range

£2.67–£17.02

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

125K–150K

Units per listing a year

1,000–1,250

Revenue per listing a year

£7K–£8K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

81% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #134 within Office Supplies. It carries 2,646 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

97%

Out of stock, average day

10.8%

Average rank

#134in Office Supplies

Average rating

4.48 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,646per listing

Listings tracked

78

17 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

17

Successful launches

1Amazon's first-year sales bar

Average brand age

28 months