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Pen Storage

Maybe

The top 5 brands take only 30% of clicks. But demand is soft, at -25.6% this quarter, so Pen Storage is a Maybe.

Flapen Score
54
54 / 100
Top 18% of 835 Stationery & Office Supplies niches · +7 vs the category median of 47
Market size
£57K/yr246K searches / yr
90-day growth
-25.6%search demand this quarter
Competition
21%top-5 click share · 71 brands · 78 sellers

Flapen Score

Pen Storage against its category

The dotted line is the Stationery & Office Supplies average. Past it, Pen Storage is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pen Storage market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pen Storage 246K times last year and spent an estimated £57K. The top 5 brands take 30% of clicks. Demand peaks in Jan–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
246K
Growth, 90 days vs prior 90
-25.6%
Conversion, latest week
1.7%
Market size, estimated
£57Ka year
Peak month
January2.2× the quietest month
Top search term
pen organiser44K searches a year

02 · Price

A sale here is worth £13.68.

Listings sell for £13.68 on average, from £1.67 to £58.89. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £13.68 that is £0 to £1K a year per listing.

Average price
£13.68under the $15 to $100 sweet spot
Price range
£1.67–£58.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #539 within Office Supplies. It carries 878 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
95%
Out of stock, average day
14.0%
Average rank
#539in Office Supplies
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
878per listing
Listings tracked
109

04 · Newcomers

Amazon counts 0 of last year's 21 launches as successful.

21 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Pen Storage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

71 rising

Sellers

78

Top-5 brand share

30%

Top 20: 73%

Top-5 click share

21%

Top 20: 51%

Open market

66%

  • Ohuhu9%
  • Marbrasse6%
  • DAJAVE6%
  • GBACHOOSE5%
  • Lychico4%
  • Nymblis4%

Demand

Pen Storage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '25Spike '25Black Friday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Pen Storage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pen organiser44K/yr
  • pen storage44K/yr
  • marker storage19K/yr
  • pencil storage16K/yr
  • pen storage organiser16K/yr
  • pen organiser desk14K/yr
  • desk pen organiser11K/yr
  • pencil organiser11K/yr
  • marker organiser10K/yr
  • marker pen storage12K/yr

Reviews and returns

What reviews say buyers love and hate about Pen Storage

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%−0.07

Size not quite right

Very small

Huge

Strength13%−0.12

Flimsy

cheap and flimsy

Not sturdy

Value For Money8%−0.01

These felt a bit expensive at point of purchase

which I do think is on the pricey side for what it is

Expensive,

Quality-Overall6%+0.18

Poor quality

looks cheap up close

Expensive for quality

Assembly/Installation5%0.00

Tricky to put together

it wasnt put together quite right

was trickier than expected to assemble

Love

Quality-Overall17%+0.18

It's roomy and of good quality

Amazing quality

The build quality is great

Storage Capacity11%+0.90

Great storage

Very roomy

The capacity is pretty great too

Value For Money10%−0.01

Reasonable price

Excellent value

Good price

Strength9%−0.12

It's very sturdy

Strong and sturdy construction

They are really well made and very stable

Size-Overall8%−0.07

Great size

Fits lots of stuff

Fits my markers perfectly

Return

0.8% Return rate 65% Fixable by listing

Size-Overall52%█▆▆▇▆▇

Size not quite right

Very small

Huge

Quality-Overall8%▅▅███▄

Poor quality

looks cheap up close

Expensive for quality

Defective Material/Parts8%▁▆▄▅█▄

Arrived broken

some parts were dented

Strength5%█▆▅▅▇▃

Flimsy

cheap and flimsy

Not sturdy

Value For Money3%▁▄▁▂█▄

These felt a bit expensive at point of purchase

which I do think is on the pricey side for what it is

Expensive,

FAQ

Common Pen Storage questions

Answered from the same tracked data.