Pen Set
a small market ($39K/yr) — Pen Set doesn't clear our bar today.
Flapen Score
Is Pen Set profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Pen Set is a £39K/yr Amazon United Kingdom market (144K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Pen Set: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +0.0% over the last 90 days and 3.3% of searches end in a purchase.
£39K
revenue / yr
Who owns the niche?
The top 5 brands hold 71% of demand, so 29% of the market is open.
29%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 36 products
Top Pen Set products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Paper Mate & Sharpie Pens Set | Stationery Supplies | Ballpoint PensHighlightersMechanical Pencils & Correction Tape | Perfect for School & Office | 26 Count
- Price
- £8.17
- Rating
- 4.7/5
- Reviews
- 3,544
- Age
- 4y ago
Zebra Pen Z-Grip 8pk Assorted
- Price
- £2.06
- Rating
- 4.6/5
- Reviews
- 611
- Age
- 2y ago
Zebra Pen Z Grip Black Ballpoint Pens with Pocket Clip 8pk Retractable Black Ink Ballpoint Pens Reliable Black Biro Pens Multipack for Everyday Use Design New Pack Size 8pk
- Price
- £2.05
- Rating
- 4.6/5
- Reviews
- 4,682
- Age
- 2y ago
STAEDTLER 4320 MC10 Stick Rainbow Ballpoint Pen - Assorted Colours (Pack of 10)
- Price
- £2.38
- Rating
- 4.6/5
- Reviews
- 1,790
- Age
- 3y ago
Gel Pens 0.5mm Japanese Black Ink Fine Point Smooth Writing Pens High-End Series Retractable Pens for Journaling Note Taking Cute Office School Supplies Gifts for Women (5 Pcs Morandi)
- Price
- £7.04
- Rating
- 4.6/5
- Reviews
- 17,183
- Age
- 4y ago
Trending
90-day click momentum
H & B 72 Colors Dual Brush Markers with Fineliner Felt Tip Pens for Adults Kids Colouring pens with Case for Drawing Sketching Easter Christmas
- Price
- £17.09
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 3y ago
JIMMIDDA 8 Pack Gel Pens | Black Ink Quick-Drying No Smudge with Fidget
- Price
- £10.19
- Rating
- 4.7/5
- Reviews
- 1,143
- Age
- 11mo ago
Zebra Pen Z Grip Black Ballpoint Pens with Pocket Clip 8pk Retractable Black Ink Ballpoint Pens Reliable Black Biro Pens Multipack for Everyday Use Design New Pack Size 8pk
- Price
- £2.05
- Rating
- 4.6/5
- Reviews
- 4,682
- Age
- 2y ago
Zebra Pen Z-GRIP Soft Touch Black Ink Ballpoint Pens 3pk - 1.0mm Medium Point Retractable Pens with Clip Smooth Writing Pens with Comfort Grip - 3 Pens Multipack (Ombre Barrel)
- Price
- £1.85
- Rating
- 4.7/5
- Reviews
- 413
- Age
- 2y ago
BIC 4 Colours Pens Multicolour Original - Retractable Ballpoint Pens - Pack of 3
- Price
- £3.93
- Rating
- 4.7/5
- Reviews
- 23,878
- Age
- 15y ago
Newest
by launch dateJIMMIDDA 8 Pack Gel Pens | Black Ink Quick-Drying No Smudge with Fidget
- Price
- £10.19
- Rating
- 4.7/5
- Reviews
- 1,143
- Age
- 11mo ago
72 Dual Tip Colouring Pens Set Felt Tip Pens for adults & Fineliner Markers Brush Pens Set includes Colouring Books Stickers and Patterned Templates for Painting Writing Drawing and Sketching
- Price
- £10.38
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 1y ago
Robert Frederick William Morris Mixed Design Ballpoint Pens in Gift Box Set of 3 Pens
- Price
- £7.02
- Rating
- 4.6/5
- Reviews
- 45
- Age
- 1y ago
Parker IM Duo Pen Gift Set | Fountain Pen Ballpoint Pen & Pen Pouch | Black Lacquer Finish with Chrome Trims | Medium Tip | Blue Ink Refills | Perfect Graduation Gifts
- Price
- £26.04
- Rating
- 4.5/5
- Reviews
- 4,499
- Age
- 1y ago
AUAUY 3PCS Floral Ballpoint Pen Set Retractable Floral Art Ballpoints
- Price
- £5.72
- Rating
- 4.4/5
- Reviews
- 70
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
24 rising
Sellers
183
Top-5 brand share
71%
Top 20: 98%
Top-5 click share
50%
Top 20: 85%
Open market
25%
- Zebra Pen26%
- Paper Mate17%
- UIXJODO12%
- STAEDTLER11%
- BIC5%
- WEMATE4%
Pen Set demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 5.1×
Top Pen Set search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- pen set98K/yr
- pen sets25K/yr
- pens set16K/yr
- set of pens5K/yr
What reviews say buyers love and hate about Pen Set
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Smooth Writing”
“Great value”
“Good quality pens”
“Excellent pens”
“Beautiful colours”
What buyers complain about
61% of reviews“Poor Quality”
“Not durable”
“Very thin and leaks ink”
“They leak”
“the ink was dry”
Pen Set return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
26%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Pen Set questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
