Pen Set
FailShoppers spend only $39K a year here, so Pen Set is a Fail.
- Flapen Score
- 41 / 100Ranks 577 of 835 Stationery & Office Supplies niches · −6 vs the category median of 4741
- Market size
- £39K/yr144K searches / yr
- 90-day growth
- +0.0%search demand this quarter
- Competition
- 50%top-5 click share · 24 brands · 183 sellers
Flapen Score
Pen Set against its category
The dotted line is the Stationery & Office Supplies average. Past it, Pen Set is stronger. Inside it, weaker.
Market
The Pen Set market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pen Set 144K times last year and spent an estimated £39K. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.
- Searches, last 12 months
- 144K
- Growth, 90 days vs prior 90
- +0.0%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £39Ka year
- Peak month
- December5.1× the quietest month
- Top search term
- pen set98K searches a year
02 · Price
A sale here is worth £8.18.
Listings sell for £8.18 on average, from £1.60 to £26.04. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £8.18 that is £0 to £818 a year per listing.
- Average price
- £8.18under the $15 to $100 sweet spot
- Price range
- £1.60–£26.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£818
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #99 within Pens, Pencils & Writing Supplies. It carries 4,659 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 5.4%
- Average rank
- #99in Pens, Pencils & Writing Supplies
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,659per listing
- Listings tracked
- 36
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Pen Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Paper Mate & Sharpie Pens Set | Stationery Supplies | Ballpoint PensHighlightersMechanical Pencils & Correction Tape | Perfect for School & Office | 26 Count
- Price
- £8.17
- Rating
- 4.7/5
- Reviews
- 3,544
- Age
- 4y ago

Zebra Pen Z-Grip 8pk Assorted
- Price
- £2.06
- Rating
- 4.6/5
- Reviews
- 611
- Age
- 2y ago

Zebra Pen Z Grip Black Ballpoint Pens with Pocket Clip 8pk Retractable Black Ink Ballpoint Pens Reliable Black Biro Pens Multipack for Everyday Use Design New Pack Size 8pk
- Price
- £2.05
- Rating
- 4.6/5
- Reviews
- 4,682
- Age
- 2y ago

STAEDTLER 4320 MC10 Stick Rainbow Ballpoint Pen - Assorted Colours (Pack of 10)
- Price
- £2.38
- Rating
- 4.6/5
- Reviews
- 1,790
- Age
- 3y ago

Gel Pens 0.5mm Japanese Black Ink Fine Point Smooth Writing Pens High-End Series Retractable Pens for Journaling Note Taking Cute Office School Supplies Gifts for Women (5 Pcs Morandi)
- Price
- £7.04
- Rating
- 4.6/5
- Reviews
- 17,183
- Age
- 4y ago
Trending
90-day click momentum
H & B 72 Colors Dual Brush Markers with Fineliner Felt Tip Pens for Adults Kids Colouring pens with Case for Drawing Sketching Easter Christmas
- Price
- £17.09
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 3y ago

JIMMIDDA 8 Pack Gel Pens | Black Ink Quick-Drying No Smudge with Fidget
- Price
- £10.19
- Rating
- 4.7/5
- Reviews
- 1,143
- Age
- 11mo ago

Zebra Pen Z Grip Black Ballpoint Pens with Pocket Clip 8pk Retractable Black Ink Ballpoint Pens Reliable Black Biro Pens Multipack for Everyday Use Design New Pack Size 8pk
- Price
- £2.05
- Rating
- 4.6/5
- Reviews
- 4,682
- Age
- 2y ago

Zebra Pen Z-GRIP Soft Touch Black Ink Ballpoint Pens 3pk - 1.0mm Medium Point Retractable Pens with Clip Smooth Writing Pens with Comfort Grip - 3 Pens Multipack (Ombre Barrel)
- Price
- £1.85
- Rating
- 4.7/5
- Reviews
- 413
- Age
- 2y ago

BIC 4 Colours Pens Multicolour Original - Retractable Ballpoint Pens - Pack of 3
- Price
- £3.93
- Rating
- 4.7/5
- Reviews
- 23,878
- Age
- 15y ago
Newest
by launch date
JIMMIDDA 8 Pack Gel Pens | Black Ink Quick-Drying No Smudge with Fidget
- Price
- £10.19
- Rating
- 4.7/5
- Reviews
- 1,143
- Age
- 11mo ago

72 Dual Tip Colouring Pens Set Felt Tip Pens for adults & Fineliner Markers Brush Pens Set includes Colouring Books Stickers and Patterned Templates for Painting Writing Drawing and Sketching
- Price
- £10.38
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 1y ago

Robert Frederick William Morris Mixed Design Ballpoint Pens in Gift Box Set of 3 Pens
- Price
- £7.02
- Rating
- 4.6/5
- Reviews
- 45
- Age
- 1y ago

Parker IM Duo Pen Gift Set | Fountain Pen Ballpoint Pen & Pen Pouch | Black Lacquer Finish with Chrome Trims | Medium Tip | Blue Ink Refills | Perfect Graduation Gifts
- Price
- £26.04
- Rating
- 4.5/5
- Reviews
- 4,499
- Age
- 1y ago

AUAUY 3PCS Floral Ballpoint Pen Set Retractable Floral Art Ballpoints
- Price
- £5.72
- Rating
- 4.4/5
- Reviews
- 70
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 rising
Sellers
183
Top-5 brand share
71%
Top 20: 98%
Top-5 click share
50%
Top 20: 85%
Open market
25%
- Zebra Pen26%
- Paper Mate17%
- UIXJODO12%
- STAEDTLER11%
- BIC5%
- WEMATE4%
Demand
Pen Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.1×
Search terms
Top Pen Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pen set98K/yr
- pen sets25K/yr
- pens set16K/yr
- set of pens5K/yr
Reviews and returns
What reviews say buyers love and hate about Pen Set
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor Quality
Concern on Changed Quality
Mixed quality and some don't work well
Not durable
Broke within the first 5 minutes of using
dont last at all
Very thin and leaks ink
Leaking pens
begun leaking their ink profusely
They leak
leaks like hell
Leaked everywhere
the ink was dry
All dried up
dried out in like a day
Love
Smooth Writing
Writes well
Easy to write with
Great value
Excellent value
Great deal
Good quality pens
Excellent selection of quality kit
Amazing quality
Excellent pens
Good quality pens
Nice pens for the price
Beautiful colours
The colors are vibrant
Beautiful Colors
Return
0.2% Return rate 26% Fixable by listing
Poor Quality
Concern on Changed Quality
Mixed quality and some don't work well
Much too dark
There are too many pinks
didn't realise they are colored
the bled so no clear defined lines could be drawn
Some of these don't work
black pen didnt work at all
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pen Set questions
Answered from the same tracked data.









