pen holder
Skip itPrices mostly outside the sweet spot ($0.99–$16.30) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,779.69avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Okay£118K£118K/yr · 483K searches
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Avg price
Bad£7.41avg listing price — sweet spot $15–$100
Price range
Bad£0.99–£16.30cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pen holder is a £118K/yr Amazon United Kingdom market (483K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Sep. Verdict: Skip it — 46/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
pen holder market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- £148K–£185K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #71
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 59%
- Out of stock
- 9.5%
- Avg brand age
- 32 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
64
Top-5 brand share
63%
Top 20: 99%
Top-5 click share
47%
Top 20: 87%
Open market
33%
- Amazon Basics30%
- Osco16%
- Q-Connect8%
- MYHOGOOD5%
- WUWEOT5%
- minimaliving4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.2% search growth over the last 90 days.Peak months: Jan, Sep · busiest ÷ quietest = 2.6×
Top pen holder search terms
- pen pot163K/yr
- pencil pot61K/yr
- pencil pots38K/yr
- pen pots44K/yr
- pen pots for desk51K/yr
- pen storage44K/yr
- pen stand16K/yr
- rotating pen holder11K/yr
- pencil holders13K/yr
- pencil organiser11K/yr
Top pen holder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Wire Mesh Pen Cup Black
Amazon Basics£1.674.7★12,794 rev
Q-Connect Mesh Pen Pot Silver KF00846
Q-Connect£0.994.7★381 rev
Amazon Basics Plastic Organizer - Pen Cup Pencil Holder for Desk with Divider 8.4 x 8.4 x 9.9 cm White
Amazon Basics£2.744.6★2,279 rev
MYHOGOOD Desk Organisers Pen Holder 360 Rotating Makeup Organiser Stationary Desk Organisers with 5 Compartments Pen Pot for Home Office School Classroom (Blue)
MYHOGOOD£7.444.2★12 rev
OSCO Bamboo Square Pen Pot Sustainable MOSO Desk Tidy and Office Organiser Compact Pencil Holder for Workspace Makeup Brushes and Cosmetics 10.2 × 7.7 × 7.7 cm
Osco£4.934.7★1,241 rev
Newest
by launch date
Pen Holder Nordic Style Silicone Waterproof Pencil Holder for Desk Simple&Modern Minimalist Makeup Organizer Multifunctional Office Supplies for Home Kids and School(Beige)
minimaliving£8.1325 rev
minimaliving Desk Organiser Stylish Rhombus Pen Holder for Desk 360Rotating Office Desk Accessories Pencil Pot with 5 Compartments Storage Box Caddy for Office School Home Art Supply(Pure White)
minimaliving£8.1614 rev
MYHOGOOD Desk Organisers Pen Holder 360 Rotating Makeup Organiser Stationary Desk Organisers with 5 Compartments Pen Pot for Home Office School Classroom (Blue)
MYHOGOOD£7.4412 rev
ZHABAYEN Desk Organiser 360 Rotating Desk Pen Holder White Pen Pot
ZHABAYEN£6.3813 rev
Marbrasse Desk Organiser 360-Degree Rotating Pen Holder for Accessories with 5 Compartments Pencil Organiser Pen Storage Box Caddy for Office Home(Dark Green)
Marbrasse£8.79787 rev
Trending
90-day click momentumPen Holder Nordic Style Silicone Waterproof Pencil Holder for Desk Simple&Modern Minimalist Makeup Organizer Multifunctional Office Supplies for Home Kids and School(Beige)
minimaliving£8.134.6★
minimaliving Desk Organiser Stylish Rhombus Pen Holder for Desk 360Rotating Office Desk Accessories Pencil Pot with 5 Compartments Storage Box Caddy for Office School Home Art Supply(Pure White)
minimaliving£8.164.5★
ZHABAYEN Desk Organiser 360 Rotating Desk Pen Holder White Pen Pot
ZHABAYEN£6.383.8★
MYHOGOOD Desk Organisers Pen Holder 360 Rotating Makeup Organiser Stationary Desk Organisers with 5 Compartments Pen Pot for Home Office School Classroom (Blue)
MYHOGOOD£7.444.2★
Noamus 9 Pack Metal Pen Holder Mini Pencil Bucket with Handle Desktop Pencil Cup Makeup Brush Organizer Desk Colorful Small Pails Stationary Supplies Container for Office Classroom School Crafts
Noamus£16.304.8★
What buyers say about pen holder
What buyers praise and complain about, mined from review topics.What buyers love
“Good price”
“Very efficient product”
“Solid piece”
“As described”
“Very convenient”
“these are a decent size”
“One of the biggest advantages is the amount of space it offers”
“It looks stylish, too”
“Just the job forpens on my desk, sturdy and roomy”
“Great colour”
What buyers complain about
“Huge,”
“Expensive for quality”
“Broke on first use”
“Sharp piece at the bottom of the mesh”
“Very flimsy plastic”
“It is made from a thin hard plastic”
“Flimsy & overpriced”
“It's a little bit on the pricier side”
Top return reasons
Common questions
- Is pen holder profitable to sell on Amazon United Kingdom?
- The niche generates £118K/yr across 29 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Skip it (46/100).
- How competitive is the pen holder niche?
- 21 brands and 64 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in pen holder?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.4%.
- When does demand for pen holder peak?
- Demand peaks in Jan–Sep; the busiest month runs 2.6× the quietest.
- What does it cost to enter the pen holder niche?
- Listings span £0.99–£16.30; the average listing price is £7.41 (sweet spot $15–$100). The average incumbent carries 1,780 reviews — the moat a new listing must climb.