Pen Holder

Shoppers searched for this 483K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £118K a year.

Searches, last 12 months

483K

Growth, 90 days vs prior 90

-8.2%

Conversion, latest week

3.3%

Market size, estimated

£118Ka year

Peak month

September2.6× the quietest month

Top search term

pen pot163K searches a year

Listings sell for £7.41 on average, from £0.99 to £16.30. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £7.41 that is £2K to £4K a year per listing.

Average price

£7.41under the $15 to $100 sweet spot

Price range

£0.99–£16.30

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #71 within Office Supplies. It carries 1,780 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

100%

Out of stock, average day

9.5%

Average rank

#71in Office Supplies

Average rating

4.49 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,780per listing

Listings tracked

29

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months