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Pdq Rolls

Fail

The top 5 brands take 100% of clicks, so Pdq Rolls is a Fail.

Flapen Score
40
40 / 100
Ranks 601 of 835 Stationery & Office Supplies niches · −7 vs the category median of 47
Market size
£66K/yr22K searches / yr
90-day growth
-8.6%search demand this quarter
Competition
87%top-5 click share · 5 brands · 10 sellers

Flapen Score

Pdq Rolls against its category

The dotted line is the Stationery & Office Supplies average. Past it, Pdq Rolls is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pdq Rolls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pdq Rolls 22K times last year and spent an estimated £66K. All 5 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

26.2% of searches ended in a purchase last week.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 26.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-8.6%
Conversion, latest week
26.2%
Market size, estimated
£66Ka year
Peak month
December1.3× the quietest month
Top search term
pdq rolls13K searches a year

02 · Price

A sale here is worth £11.33.

Listings sell for £11.33 on average, from £5.03 to £30.59. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £11.33 that is £6K to £8K a year per listing.

Average price
£11.33under the $15 to $100 sweet spot
Price range
£5.03–£30.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£6K–£8K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #190 within Paper. It carries 1,094 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#190in Paper
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,094per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Pdq Rolls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£26K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Double Dragon66%
  • Smooth Papers22%
  • AVARTEK5%
  • 1541 London5%
  • L LIKED2%

Demand

Pdq Rolls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '25Holiday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Pdq Rolls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pdq rolls13K/yr
  • card machine rolls5K/yr
  • till rolls for card machine3K/yr
  • machine rolls2K/yr

Reviews and returns

What reviews say buyers love and hate about Pdq Rolls

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%−0.14

Bad quality

Poor quality

Smell17%−0.12

SMELLS VERY VERY BAD - really is not a good smell at all

smells

Size-Overall17%+0.20

does not fit my sum up machine as advertised

Compatibility-Overall8%−0.06

Does not work in our Shopify mPop printer

Paper Quality6%+1.33

These tills rolls dont work in a Sumup till, the paper is too thick and just jams

Love

Value For Money36%+2.30

well-made product that offers great value for money

Good price

Excellent value for money

Paper Quality21%+1.33

Great quality paper rolls

Great paper,great price

Thermal paper

Quality-Overall18%−0.14

The quality is consistent

well-made product that offers great value for money

Good price and quality

Size-Overall7%+0.20

Perfect fit

well fit with my card machine

They fit perfectly

Advertised Vs Actual Product7%+0.54

does it job

the product is exactly as described

Return

0.2% Return rate 64% Fixable by listing

Size-Overall63%▇▆▇██▆

does not fit my sum up machine as advertised

Compatibility-Overall12%▄▆▃█▃▇

Does not work in our Shopify mPop printer

Paper Quality7%█▇▁▁█▁

These tills rolls dont work in a Sumup till, the paper is too thick and just jams

Print Quality4%▄▁█▅▂▁
Defective Material/Parts4%▁▁▁▁▁█

FAQ

Common Pdq Rolls questions

Answered from the same tracked data.