Pastel Highlighter
FailDemand is soft, at -13.3% this quarter, so Pastel Highlighter is a Fail.
- Flapen Score
- 45 / 100Ranks 455 of 835 Stationery & Office Supplies niches · −2 vs the category median of 4745
- Market size
- £229K/yr544K searches / yr
- 90-day growth
- -13.3%search demand this quarter
- Competition
- 45%top-5 click share · 9 brands · 144 sellers
Flapen Score
Pastel Highlighter against its category
The dotted line is the Stationery & Office Supplies average. Past it, Pastel Highlighter is stronger. Inside it, weaker.
Market
The Pastel Highlighter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pastel Highlighter 544K times last year and spent an estimated £229K. The top 5 brands take 91% of clicks. Demand peaks in Aug–Sep. Flapen scores it 45 out of 100, a Fail.
01 · Demand
5.8% of searches ended in a purchase last week.
Shoppers searched for this 544K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £229K a year.
- Searches, last 12 months
- 544K
- Growth, 90 days vs prior 90
- -13.3%
- Conversion, latest week
- 5.8%
- Market size, estimated
- £229Ka year
- Peak month
- August6.2× the quietest month
- Top search term
- stabilo highlighters119K searches a year
02 · Price
A sale here is worth £7.22.
Listings sell for £7.22 on average, from £2.88 to £26.79. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At £7.22 that is £11K to £14K a year per listing.
- Average price
- £7.22under the $15 to $100 sweet spot
- Price range
- £2.88–£26.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £11K–£14K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #38 within Pens, Pencils & Writing Supplies. It carries 12,321 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 97%
- Out of stock, average day
- 5.6%
- Average rank
- #38in Pens, Pencils & Writing Supplies
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 12,321per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Pastel Highlighter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
STABILO swing cool Pastel - Highlighter
- Price
- £4.26
- Rating
- 4.7/5
- Reviews
- 32,093
- Age
- 8y ago
STABILO BOSS ORIGINAL Pastel - Highlighter
- Price
- £4.49
- Rating
- 4.7/5
- Reviews
- 43,468
- Age
- 9y ago
STABILO swing cool Pastel - Highlighter
- Price
- £4.78
- Rating
- 4.7/5
- Reviews
- 23,443
- Age
- 9y ago
BIC Highlighters Grip Pastel Colours - Highlighter Pens Multipack - Stationery Supplies Pack of 4
- Price
- £2.88
- Rating
- 4.6/5
- Reviews
- 23,761
- Age
- 7y ago
STABILO BOSS ORIGINAL - Highlighter
- Price
- £4.96
- Rating
- 4.6/5
- Reviews
- 4,234
- Age
- 19y ago
Trending
90-day click momentum
STABILO BOSS ORIGINAL - Highlighter
- Price
- £26.79
- Rating
- 4.5/5
- Reviews
- 383
- Age
- 1y ago
STABILO BOSS ORIGINAL Pastel - Highlighter
- Price
- £3.73
- Rating
- 4.7/5
- Reviews
- 12,469
- Age
- 6y ago
STABILO BOSS ORIGINAL - Highlighter
- Price
- £19.20
- Rating
- 4.8/5
- Reviews
- 17,160
- Age
- 5y ago
Pastel Highlighter 12 Pcs Highlighters Assorted Colors Chisel Tip No Bleed Quick Dry Aesthetic Cute Highlighter for Bible Notes School Supplies
- Price
- £4.19
- Rating
- 3.7/5
- Reviews
- 33
- Age
- 1y ago
STABILO BOSS ORIGINAL - Highlighter
- Price
- £4.96
- Rating
- 4.6/5
- Reviews
- 4,234
- Age
- 19y ago
Newest
by launch datePastel Highlighter 12 Pcs Highlighters Assorted Colors Chisel Tip No Bleed Quick Dry Aesthetic Cute Highlighter for Bible Notes School Supplies
- Price
- £4.19
- Rating
- 3.7/5
- Reviews
- 33
- Age
- 1y ago
Amazon Basics Pastel Highlighters Set No Bleed Bible Chisel Tip 10-Pack Assorted
- Price
- £4.62
- Rating
- 4.2/5
- Reviews
- 881
- Age
- 1y ago
STABILO BOSS ORIGINAL - Highlighter
- Price
- £26.79
- Rating
- 4.5/5
- Reviews
- 383
- Age
- 1y ago
YISAN Pastel Highlighter Pens Double Tip12 Colors Bible Highlighter Markers no bleed 70924
- Price
- £5.48
- Rating
- 4.2/5
- Reviews
- 367
- Age
- 2y ago
STAEDTLER 364 CC6 Textsurfer Classic Highlighter - Assorted Pastel Colours (Card Pack of 6)
- Price
- £4.75
- Rating
- 4.7/5
- Reviews
- 3,816
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
144
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
45%
Top 20: 90%
Open market
6%
- STABILO62%
- BIC16%
- 12PA5%
- Amazon Basics4%
- Doukesh4%
- STAEDTLER3%
- Open — no brand owns it (3 brands, 6%)
Demand
Pastel Highlighter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 6.2×
Search terms
Top Pastel Highlighter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stabilo highlighters119K/yr
- pastel highlighters91K/yr
- highlighters pastel76K/yr
- pastel highlighter121K/yr
- highlighters stabilo33K/yr
- bic highlighters25K/yr
- stabilo boss highlighters13K/yr
- stabilo highlighters pastel9K/yr
- stabilo swing cool highlighters8K/yr
- stabilo highlighter6K/yr
Reviews and returns
What reviews say buyers love and hate about Pastel Highlighter
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The colours arent accurate
Limited colour
Not pastel colours as described
Broke
Not fit for purpose IMO - broke on first use
Ink runs out within a few uses
Terrible Quality
These are really bad quality
Incredibly bad quality
Was expecting the colours to be more vibrant
The colours arent accurate
the colour range is limiting
Ink runs out within a few uses
the ink has run out already
Ran out of ink
Love
Love the colours
Colours are lovely
Lovely bright colours
Quality product, arrived on time
Very good highlights
Excellent Quality
Good value
Worth the money
Great value
As advertised
Exactly as advertised
As described
highlighter pens
Great Value & Quality Pastel Highlighters
I like the pens
Return
0.2% Return rate 40% Fixable by listing
The colours arent accurate
Limited colour
Not pastel colours as described
They bled through the pages
bled through thin pages despite the description
Terrible Quality
These are really bad quality
Incredibly bad quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Money Envelopes
£292K/yr-4.7%
Academic Wall Planner 2024/2025
£10K/yr+216.7%
Stamps
£2.8M/yr-17.4%
Classroom Essentials for Teachers
£33K/yr+185.3%
Academic Wall Planner 2025/2026
£52K/yr+109.5%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pastel Highlighter questions
Answered from the same tracked data.