Pastel Highlighter

Shoppers searched for this 544K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £229K a year.

Searches, last 12 months

544K

Growth, 90 days vs prior 90

-13.3%

Conversion, latest week

5.8%

Market size, estimated

£229Ka year

Peak month

August6.2× the quietest month

Top search term

stabilo highlighters119K searches a year

Listings sell for £7.22 on average, from £2.88 to £26.79. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At £7.22 that is £11K to £14K a year per listing.

Average price

£7.22under the $15 to $100 sweet spot

Price range

£2.88–£26.79

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

1,500–2,000

Revenue per listing a year

£11K–£14K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #38 within Pens, Pencils & Writing Supplies. It carries 12,321 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

97%

Out of stock, average day

5.6%

Average rank

#38in Pens, Pencils & Writing Supplies

Average rating

4.59 starsAmazon United Kingdom average 4.36 stars

Average reviews

12,321per listing

Listings tracked

29

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months