Password Book

Shoppers searched for this 456K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £143K a year.

Searches, last 12 months

456K

Growth, 90 days vs prior 90

-22.4%

Conversion, latest week

4.5%

Market size, estimated

£143Ka year

Peak month

March5.3× the quietest month

Top search term

password book265K searches a year

Listings sell for £7.00 on average, from £4.26 to £16.52. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £7.00 that is £4K to £5K a year per listing.

Average price

£7.00under the $15 to $100 sweet spot

Price range

£4.26–£16.52

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

£4K–£5K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #155 within Calendars, Planners & Personal Organisers. It carries 4,626 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

100%

Out of stock, average day

17.9%

Average rank

#155in Calendars, Planners & Personal Organisers

Average rating

4.54 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,626per listing

Listings tracked

25

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months