Password Book
prices mostly outside the sweet spot ($4.26–$16.52) — Password Book doesn't clear our bar today.
Flapen Score
Is Password Book profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Password Book is a £143K/yr Amazon United Kingdom market (456K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 44/100.
Password Book: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -22.4% over the last 90 days and 4.5% of searches end in a purchase.
£143K
revenue / yr
Who owns the niche?
The top 5 brands hold 63% of demand, so 37% of the market is open.
37%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 25 products
Top Password Book products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Password Book with Alphabetical Tabs for Seniors A-Z Adress Notebook
- Price
- £5.88
- Rating
- 4.6/5
- Reviews
- 590
- Age
- 3y ago
ZXHQ Password Book with Colorful Alphabetical Tabs 8.4 x 5.8 Hardcover Password Keeper Organizer for Managing Internet Website Addresses and Logins - SeaGreen
- Price
- £8.15
- Rating
- 4.6/5
- Reviews
- 375
- Age
- 2y ago
Boxclever Press Password Book. Never Forget a Password Again! Easy to Use Internet Password Keeper with Alphabetical Tabs for All Your Login Details. Untitled Book Small 11 x 15.5cm
- Price
- £5.61
- Rating
- 4.6/5
- Reviews
- 20,378
- Age
- 2y ago
Moosono Password Book Alphabetical with Tabs Address Books
- Price
- £5.51
- Rating
- 4.6/5
- Reviews
- 83
- Age
- 1y ago
WEMATE Password Book with Alphabetical Tabs Small 12 x 15cm - Navy Blue
- Price
- £7.34
- Rating
- 4.7/5
- Reviews
- 1,817
- Age
- 2y ago
Trending
90-day click momentum
Busy B Password Book - Turquoise Cover All your Internet Passwords in One Place - Store a Maximum of 186 Internet Login Details - Compact & Discreet Design with A-to-Z Index & Elastic Closure Band
- Price
- £4.98
- Rating
- 4.5/5
- Reviews
- 396
- Age
- 1y ago
Clever Fox Password Book with alphabetical tabs. Internet Address Organizer Logbook. Large Password Keeper for Website Logins (Royal Blue)
- Price
- £16.52
- Rating
- 4.6/5
- Reviews
- 39,641
- Age
- 5y ago
KAICN Password Keeper Book for Senior Password Book - 5.9 X 8.7 Internet Address and Password Logbook Password Notebook Organizer for Website Login Gifts for Home and Office - Pink
- Price
- £5.37
- Rating
- 4.7/5
- Reviews
- 37
- Age
- 1y ago
WEMATE Password Book with Alphabetical Tabs Small 12 x 15cm - Navy Blue
- Price
- £7.34
- Rating
- 4.7/5
- Reviews
- 1,817
- Age
- 2y ago
HwxBen Password Book with Colourful Alphabetical Tabs Hardcover Internet Password Keeper for Organised Website Address Logins and Passwords Ideal for Home Office - Premium Grey
- Price
- £8.05
- Rating
- 4.6/5
- Reviews
- 142
- Age
- 1y ago
Newest
by launch date
Password Book with Alphabetical Tabs Spiral Hardcover Password Keeper Book for Seniors 5.8 X 8.2 Medium Size Password Notebook Individual & Colorful Tabs Green
- Price
- £6.79
- Rating
- 3.6/5
- Reviews
- 15
- Age
- 8mo ago
Rileys & Co. Password Book 15.2 x 11.4 cm
- Price
- £6.57
- Rating
- 4.6/5
- Reviews
- 858
- Age
- 1y ago
Sixstore Password Book A-Z Tabbed Notebook for Internet Login Information Tab Pocket 15 x 11cm Size Journal Tracker Spiral Bound Elastic Closure Pink
- Price
- £5.37
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 1y ago
Busy B Password Book - Turquoise Cover All your Internet Passwords in One Place - Store a Maximum of 186 Internet Login Details - Compact & Discreet Design with A-to-Z Index & Elastic Closure Band
- Price
- £4.98
- Rating
- 4.5/5
- Reviews
- 396
- Age
- 1y ago
KAICN Password Keeper Book for Senior Password Book - 5.9 X 8.6 Internet Address and Password Logbook Password Notebook Organizer for Website Login Gifts for Home and Office - Black
- Price
- £5.07
- Rating
- 4.7/5
- Reviews
- 37
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
20
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
48%
Top 20: 93%
Open market
31%
- AISBUGUR24%
- WEMATE13%
- Sixstore10%
- ZXHQ9%
- Busy B7%
- BLESWIN6%
Password Book demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Mar · busiest ÷ quietest = 5.3×
Top Password Book search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- password book265K/yr
- password book for seniors55K/yr
- password33K/yr
- password book alphabetical with tabs43K/yr
- password book small20K/yr
- password notebook12K/yr
- small password book7K/yr
- password books6K/yr
- passwords book5K/yr
- password book with lock5K/yr
What reviews say buyers love and hate about Password Book
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Well made and nice book”
“Nice size”
“Easy to use”
“Great value”
“Great for keeping track of your passwords”
What buyers complain about
78% of reviews“Slightly larger than expected”
“just couldnt gel with its layout somehow”
“I had assumed that this was not actually printed on it because it does say untitled for security”
“Not as clear print as I expected and not much room to put passwords and information”
“After following the instructions”
Password Book return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
78%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Password Book questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
