Password Book
FailPrices span $4.26–$16.52, mostly outside the sweet spot, so Password Book is a Fail.
- Flapen Score
- 44 / 100Ranks 489 of 835 Stationery & Office Supplies niches · −3 vs the category median of 4744
- Market size
- £143K/yr456K searches / yr
- 90-day growth
- -22.4%search demand this quarter
- Competition
- 48%top-5 click share · 14 brands · 20 sellers
Flapen Score
Password Book against its category
The dotted line is the Stationery & Office Supplies average. Past it, Password Book is stronger. Inside it, weaker.
Market
The Password Book market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Password Book 456K times last year and spent an estimated £143K. The top 5 brands take 63% of clicks. Demand peaks in Feb–Mar. Flapen scores it 44 out of 100, a Fail.
01 · Demand
4.5% of searches ended in a purchase last week.
Shoppers searched for this 456K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £143K a year.
- Searches, last 12 months
- 456K
- Growth, 90 days vs prior 90
- -22.4%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £143Ka year
- Peak month
- March5.3× the quietest month
- Top search term
- password book265K searches a year
02 · Price
A sale here is worth £7.00.
Listings sell for £7.00 on average, from £4.26 to £16.52. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £7.00 that is £4K to £5K a year per listing.
- Average price
- £7.00under the $15 to $100 sweet spot
- Price range
- £4.26–£16.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #155 within Calendars, Planners & Personal Organisers. It carries 4,626 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 100%
- Out of stock, average day
- 17.9%
- Average rank
- #155in Calendars, Planners & Personal Organisers
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,626per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Password Book products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Password Book with Alphabetical Tabs for Seniors A-Z Adress Notebook
- Price
- £5.88
- Rating
- 4.6/5
- Reviews
- 590
- Age
- 3y ago
ZXHQ Password Book with Colorful Alphabetical Tabs 8.4 x 5.8 Hardcover Password Keeper Organizer for Managing Internet Website Addresses and Logins - SeaGreen
- Price
- £8.15
- Rating
- 4.6/5
- Reviews
- 375
- Age
- 2y ago
Boxclever Press Password Book. Never Forget a Password Again! Easy to Use Internet Password Keeper with Alphabetical Tabs for All Your Login Details. Untitled Book Small 11 x 15.5cm
- Price
- £5.61
- Rating
- 4.6/5
- Reviews
- 20,378
- Age
- 2y ago
Moosono Password Book Alphabetical with Tabs Address Books
- Price
- £5.51
- Rating
- 4.6/5
- Reviews
- 83
- Age
- 1y ago
WEMATE Password Book with Alphabetical Tabs Small 12 x 15cm - Navy Blue
- Price
- £7.34
- Rating
- 4.7/5
- Reviews
- 1,817
- Age
- 2y ago
Trending
90-day click momentum
Busy B Password Book - Turquoise Cover All your Internet Passwords in One Place - Store a Maximum of 186 Internet Login Details - Compact & Discreet Design with A-to-Z Index & Elastic Closure Band
- Price
- £4.98
- Rating
- 4.5/5
- Reviews
- 396
- Age
- 1y ago
Clever Fox Password Book with alphabetical tabs. Internet Address Organizer Logbook. Large Password Keeper for Website Logins (Royal Blue)
- Price
- £16.52
- Rating
- 4.6/5
- Reviews
- 39,641
- Age
- 5y ago
KAICN Password Keeper Book for Senior Password Book - 5.9 X 8.7 Internet Address and Password Logbook Password Notebook Organizer for Website Login Gifts for Home and Office - Pink
- Price
- £5.37
- Rating
- 4.7/5
- Reviews
- 37
- Age
- 1y ago
WEMATE Password Book with Alphabetical Tabs Small 12 x 15cm - Navy Blue
- Price
- £7.34
- Rating
- 4.7/5
- Reviews
- 1,817
- Age
- 2y ago
HwxBen Password Book with Colourful Alphabetical Tabs Hardcover Internet Password Keeper for Organised Website Address Logins and Passwords Ideal for Home Office - Premium Grey
- Price
- £8.05
- Rating
- 4.6/5
- Reviews
- 142
- Age
- 1y ago
Newest
by launch date
Password Book with Alphabetical Tabs Spiral Hardcover Password Keeper Book for Seniors 5.8 X 8.2 Medium Size Password Notebook Individual & Colorful Tabs Green
- Price
- £6.79
- Rating
- 3.6/5
- Reviews
- 15
- Age
- 8mo ago
Rileys & Co. Password Book 15.2 x 11.4 cm
- Price
- £6.57
- Rating
- 4.6/5
- Reviews
- 858
- Age
- 1y ago
Sixstore Password Book A-Z Tabbed Notebook for Internet Login Information Tab Pocket 15 x 11cm Size Journal Tracker Spiral Bound Elastic Closure Pink
- Price
- £5.37
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 1y ago
Busy B Password Book - Turquoise Cover All your Internet Passwords in One Place - Store a Maximum of 186 Internet Login Details - Compact & Discreet Design with A-to-Z Index & Elastic Closure Band
- Price
- £4.98
- Rating
- 4.5/5
- Reviews
- 396
- Age
- 1y ago
KAICN Password Keeper Book for Senior Password Book - 5.9 X 8.6 Internet Address and Password Logbook Password Notebook Organizer for Website Login Gifts for Home and Office - Black
- Price
- £5.07
- Rating
- 4.7/5
- Reviews
- 37
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
20
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
48%
Top 20: 93%
Open market
31%
- AISBUGUR24%
- WEMATE13%
- Sixstore10%
- ZXHQ9%
- Busy B7%
- BLESWIN6%
Demand
Password Book search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 5.3×
Search terms
Top Password Book search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- password book265K/yr
- password book for seniors55K/yr
- password33K/yr
- password book alphabetical with tabs43K/yr
- password book small20K/yr
- password notebook12K/yr
- small password book7K/yr
- password books6K/yr
- passwords book5K/yr
- password book with lock5K/yr
Reviews and returns
What reviews say buyers love and hate about Password Book
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Slightly larger than expected
Too small for my needs
Larger than I wanted
just couldnt gel with its layout somehow
I had assumed that this was not actually printed on it because it does say untitled for security
Not as clear print as I expected and not much room to put passwords and information
After following the instructions
Love
Well made and nice book
This password book is excellent quality
Good quality
Nice size
Handy size
fits in perfectly as it does look like a book
Easy to use
Will be handy to use
Great easy to understand
Great value
Good price
Worth the money, very useful
Great for keeping track of your passwords
I was able to store information safely and securely
Good security
Return
0.8% Return rate 78% Fixable by listing
Slightly larger than expected
Too small for my needs
Larger than I wanted
lock doesn't work
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Password Book questions
Answered from the same tracked data.