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Party Bags

Party Bags shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

60
Worth a look
Market size 72Growth 40Conversion 68Competition 77Returns 98Price range 7Avg price 18Brand share 90Review moat 59Quality gap 24
This niche Category average

Is Party Bags profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Party Bags is a £775K/yr Amazon United Kingdom market (1.9M searches/yr). The top 5 brands hold 45% of demand. Verdict: Worth a look — 60/100.

Party Bags: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +11.8% over the last 90 days and 6.1% of searches end in a purchase.

£775K

revenue / yr

Units sold / yr125K
Search volume / yr+11.8%1.9M
Conversion rate6.1%
Avg price£6.62

Who owns the niche?

The top 5 brands hold 45% of demand, so 55% of the market is open.

55%

open market share

Brands · sellers38 · 69
Top-5 product click share38%
Open market55%
Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 53 products

Sponsored placement92%
New entrants (1y)14· 2 succeeded
Avg rating4.6★
Avg reviews1,142

Top Party Bags products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

£0£23K£46K£70K£93K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

38 falling

Sellers

69

Top-5 brand share

45%

Top 20: 89%

Top-5 click share

38%

Top 20: 76%

Open market

48%

  • flintronic11%
  • NADSSJL10%
  • Sumwitum9%
  • RFWIN8%
  • CSYY8%
  • Teepull6%

Party Bags demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.9MCVR6.1%Products53Brands38Top 5 Brands45%OOS Rate3.8%Rating4.6★Reviews1,142Avg BSR#180
50K30KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Top Party Bags search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • party bags985K/yr
  • party bags for kids party217K/yr
  • party bag128K/yr
  • paper party bags97K/yr
  • kids party bags92K/yr
  • paper gift bags61K/yr
  • girls party bags38K/yr
  • gift bags for kids25K/yr
  • goodie bags for kids25K/yr
  • birthday party bags33K/yr

What reviews say buyers love and hate about Party Bags

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Quality-Overall20%

The bags are a good quality

Color20%

Bright colours

Value For Money16%

Amazing value

Gifting Purpose9%

Gift bags

Size-Overall9%

The size is perfect for our needs

What buyers complain about

69% of reviews
Color18%

Colours not right

Quality-Overall15%

Bad Quality

Advertised Vs Actual Product12%

Inaccurate description

Size-Overall10%

Much bigger than I thought

Durability6%

Broke immediately

Party Bags return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

79%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
70%
2Quality-Overall
11%
3Advertised Vs Actual Product
3%
4Color
3%
5Strength
3%

Common Party Bags questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Party Bags 60/100 on Amazon United Kingdom — Worth a look. The niche generates £775K/yr across 53 tracked products. 2 of 14 products launched in the last 360 days are still selling. Search demand moved +11.8% over the last 90 days.
Search demand for Party Bags on Amazon United Kingdom is steady year-round — the busiest month runs 1.7× the quietest.