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Party Bags

Maybe

Returns run at only 0.5% of orders. But prices span $2.41–$15.99, mostly outside the sweet spot, so Party Bags is a Maybe.

Flapen Score
60
60 / 100
Top 5% of 835 Stationery & Office Supplies niches · +13 vs the category median of 47
Market size
£775K/yr1.9M searches / yr
90-day growth
+11.8%search demand this quarter
Competition
38%top-5 click share · 38 brands · 69 sellers

Flapen Score

Party Bags against its category

The dotted line is the Stationery & Office Supplies average. Past it, Party Bags is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Party Bags market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Party Bags 1.9M times last year and spent an estimated £775K. The top 5 brands take 45% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £775K a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
+11.8%
Conversion, latest week
6.1%
Market size, estimated
£775Ka year
Peak month
July1.7× the quietest month
Top search term
party bags985K searches a year

02 · Price

A sale here is worth £6.62.

Listings sell for £6.62 on average, from £2.41 to £15.99. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At £6.62 that is £13K to £17K a year per listing.

Average price
£6.62under the $15 to $100 sweet spot
Price range
£2.41–£15.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
2,000–2,500
Revenue per listing a year
£13K–£17K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #180 within Envelopes & Mailing Supplies. It carries 1,142 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
96%
Out of stock, average day
3.8%
Average rank
#180in Envelopes & Mailing Supplies
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,142per listing
Listings tracked
53

04 · Newcomers

Amazon counts 2 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
2Amazon's first-year sales bar
Average brand age
28 months

Products

Top Party Bags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£23K£46K£70K£93K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

38 falling

Sellers

69

Top-5 brand share

45%

Top 20: 89%

Top-5 click share

38%

Top 20: 76%

Open market

48%

  • flintronic11%
  • NADSSJL10%
  • Sumwitum9%
  • RFWIN8%
  • CSYY8%
  • Teepull6%

Demand

Party Bags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Party Bags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • party bags985K/yr
  • party bags for kids party217K/yr
  • party bag128K/yr
  • paper party bags97K/yr
  • kids party bags92K/yr
  • paper gift bags61K/yr
  • girls party bags38K/yr
  • gift bags for kids25K/yr
  • goodie bags for kids25K/yr
  • birthday party bags33K/yr

Reviews and returns

What reviews say buyers love and hate about Party Bags

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color18%+0.28

Colours not right

Disappointed with the colouring - NOT AS ADVERTISED

not such nice shades as shown

Quality-Overall15%−0.02

Bad Quality

Cheaply made

This was very low quality in comparison

Advertised Vs Actual Product12%−0.13

Inaccurate description

the photo is misleading

Nothing at all like the photos

Size-Overall10%+0.49

Much bigger than I thought

Smaller than expected

small gift bags

Durability6%−0.04

Broke immediately

Cheap looking and most of it broke within a couple of uses

Rips just by opening

Love

Quality-Overall20%−0.02

The bags are a good quality

Good variety

Excellent product

Color20%+0.28

Bright colours

Love the colours

Great colours

Value For Money16%+1.79

Amazing value

Great value

Happy with price

Gifting Purpose9%+1.59

Gift bags

Good for return gifts

Great for gifting

Size-Overall9%+0.49

The size is perfect for our needs

Just the right size

not too big

Return

0.5% Return rate 79% Fixable by listing

Size-Overall70%███▇█▇

Much bigger than I thought

Smaller than expected

small gift bags

Quality-Overall11%█▄▆▅▅▅

Bad Quality

Cheaply made

This was very low quality in comparison

Advertised Vs Actual Product3%▁▆█▄▇▄

Inaccurate description

the photo is misleading

Nothing at all like the photos

Color3%▅▇▄▆▅█

Colours not right

Disappointed with the colouring - NOT AS ADVERTISED

not such nice shades as shown

Strength3%▁█▂▇▃▆

FAQ

Common Party Bags questions

Answered from the same tracked data.