party bags
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Market size
Good£775K£775K/yr · 1.9M searches
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,141.62avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.62avg listing price — sweet spot $15–$100
Price range
Bad£2.41–£15.99cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, party bags is a £775K/yr Amazon United Kingdom market (1.9M searches/yr). The top 5 brands hold 45% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
party bags market data
- Units sold / yr
- 100K–125K
- avg 2,000–2,500/product
- Revenue / yr
- £662K–£828K
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #180
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 92%
- Out of stock
- 3.8%
- Avg brand age
- 28 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
38 falling
Sellers
69
Top-5 brand share
45%
Top 20: 89%
Top-5 click share
38%
Top 20: 76%
Open market
48%
- flintronic11%
- NADSSJL10%
- Sumwitum9%
- RFWIN8%
- CSYY8%
- Teepull6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top party bags search terms
- party bags985K/yr
- party bags for kids party217K/yr
- party bag128K/yr
- paper party bags97K/yr
- kids party bags92K/yr
- paper gift bags61K/yr
- girls party bags38K/yr
- gift bags for kids25K/yr
- goodie bags for kids25K/yr
- birthday party bags33K/yr
Top party bags products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NADSSJL 30 Pcs Paper Party Bags Gift and Sweet Bags with Handles Kraft Bags with Stickers Paper Party Bags for Kids Party Celebrations Baby Shower Birthday Halloween Christmas -15 x 8 x 21 cm
NADSSJL£7.404.7★687 rev
RFWIN 20Pcs Party Bag Kraft Paper Candy Bags Rainbow Stripe Kids Birthday Bags with Stickers Gifts Sweets Bags for Baby Shower Wedding Valentines Day
RFWIN£3.614.7★1,425 rev
30 Pcs Paper Party Bags 10 Colors Gift Bags Kraft Paper Bags with Handles Party Gift Bags Thick Kraft Bags for Kids Present Candy Cookie Celebrations Baby Shower Birthday(21 x 15 x 8 cm)
CSYY£6.784.7★802 rev
Party Bags Sumwitum 20PCS Gift bags for kids party(130X 80 X 240mm) 8 Colors Flat Bottom Kraft Paper Bag with 24 (thank you) Stickers Suitable for Christmas Halloween Birthday Wedding Party(Rainbow)
Sumwitum£3.514.6★1,239 rev
Flintronic 30PCS Party Bags Colorful Pentagram Plastic Small Gifts Bags 5 Color Girls Boys Childrens Birthday Gift Bag Colorful Gift Goodies Bags Perfect for Kids Birthday Party
flintronic£4.074.6★3,578 rev
Newest
by launch date
TEEPULL 21 PCS Kraft Paper Party Bags Kids Party Goodie Bags with Stickers
Teepull£3.0317 rev
SHUBEIEUMI 10Pcs Kraft Paper Bags with Handles-Colourful
SHUBEIEUMI£3.95304 rev
CoralBloom 100pcs Party Bag Fillers - Pre Filled Party Bags for Kids Mini Party Favours for Boys & Girls Pinata Fillers Lucky Dip Prizes for Kids Birthday Return Gifts & Teacher Prize Box Fillers
CoralBloom£9.52178 rev
HURUC Colourful Paper Party Bags with Handles 30 Pack 120 GSM
HURUC£8.72597 rev
woric 50 Paper Party Bags with Stickers 22x12x7cm Rainbow Kraft Treat Bags
woric£5.3796 rev
Trending
90-day click momentumTEEPULL 21 PCS Kraft Paper Party Bags Kids Party Goodie Bags with Stickers
Teepull£3.034.8★
AFR PACKAGING 36 Pcs Kraft Paper Party Bags 6 Colors 120gsm Gift Goody Bags with Twisted Handles for Kids & Adults Birthdays Weddings Events & Shopping
AFR PACKAGING£6.934.7★
Adwikoso 24 Pcs Party Favours Bags 6 Rainbow Colors Party Bag 13 x 10.2 Inches Big Size Multifunctional Reusable Non-woven Tote Gift Bags with Handles for Birthday Favors Shopping Bag Rainbow
Adwikoso£9.154.5★
SHUBEIEUMI 10Pcs Kraft Paper Bags with Handles-Colourful
SHUBEIEUMI£3.954.6★
CoralBloom 100pcs Party Bag Fillers - Pre Filled Party Bags for Kids Mini Party Favours for Boys & Girls Pinata Fillers Lucky Dip Prizes for Kids Birthday Return Gifts & Teacher Prize Box Fillers
CoralBloom£9.524.2★
What buyers say about party bags
What buyers praise and complain about, mined from review topics.What buyers love
“The bags are a good quality”
“Bright colours”
“Amazing value”
“Gift bags”
“The size is perfect for our needs”
“Was what i was looking for”
“fun”
“Good strong bags”
“Good use”
“the bags feel lightweight yet durable enough for their purpose”
What buyers complain about
“Colours not right”
“Bad Quality”
“Inaccurate description”
“Much bigger than I thought”
“Broke immediately”
“Quite thin party bags slot of them split”
“still not worth the money”
“Mine are not the bright option”
“Not good for heavier items”
“Plastic is flimsy”
Top return reasons
Common questions
- Is party bags profitable to sell on Amazon United Kingdom?
- The niche generates £775K/yr across 53 tracked products. 2 of 14 products launched in the last 360 days are still selling. 90-day search growth is +11.8%. Flapen's verdict: Worth a look (60/100).
- How competitive is the party bags niche?
- 38 brands and 69 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in party bags?
- Top complaints mined from reviews: Color, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.5%.
- When does demand for party bags peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the party bags niche?
- Listings span £2.41–£15.99; the average listing price is £6.62 (sweet spot $15–$100). The average incumbent carries 1,142 reviews — the moat a new listing must climb.