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Parker Rollerball Refill

Fail

The top 5 brands take 100% of clicks, so Parker Rollerball Refill is a Fail.

Flapen Score
45
45 / 100
Ranks 455 of 835 Stationery & Office Supplies niches · −2 vs the category median of 47
Market size
£87K/yr88K searches / yr
90-day growth
-26.3%search demand this quarter
Competition
43%top-5 click share · 5 brands · 105 sellers

Flapen Score

Parker Rollerball Refill against its category

The dotted line is the Stationery & Office Supplies average. Past it, Parker Rollerball Refill is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Parker Rollerball Refill market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Parker Rollerball Refill 88K times last year and spent an estimated £87K. All 5 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-26.3%
Conversion, latest week
8.6%
Market size, estimated
£87Ka year
Peak month
December1.8× the quietest month
Top search term
parker rollerball pen38K searches a year

02 · Price

A sale here is worth £11.41.

Listings sell for £11.41 on average, from £3.17 to £30.58. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £11.41 that is £1K to £3K a year per listing.

Average price
£11.41under the $15 to $100 sweet spot
Price range
£3.17–£30.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #165 within Pens, Pencils & Writing Supplies. It carries 3,722 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
94%
Out of stock, average day
10.8%
Average rank
#165in Pens, Pencils & Writing Supplies
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,722per listing
Listings tracked
35

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Parker Rollerball Refill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

105

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

43%

Top 20: 87%

Open market

0%

  • PARKER92%
  • kcrnw4%
  • Fadwons2%
  • BakeWhiz1%
  • Charmngifts1%

Demand

Parker Rollerball Refill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Parker Rollerball Refill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • parker rollerball pen38K/yr
  • parker rollerball refill26K/yr
  • parker rollerball8K/yr
  • parker im rollerball pen4K/yr
  • parker vector rollerball pen4K/yr
  • parker pen rollerball4K/yr
  • parker rollerball refill f 0.5 black3K/yr
  • parker rollerball pen refills2K/yr

Reviews and returns

What reviews say buyers love and hate about Parker Rollerball Refill

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ink Leakage15%−0.10

Terrible ink flow

fingers stained by the leaking ink

in both of them ink didnt flow properly

Quality-Overall14%+0.37

Bad quality

Questionable product

Complete Rubbish

Durability14%−0.09

Short Lived

They don't last

after having for only a few months it falls apart

Ink Refill13%

Poor ink flow from refill

Very poor quality refills

Unusable Refills

Dry/Empty Ink5%−0.04

It feels like the new refill was running out or dry

The ink in these refills has completely dried up

however when I now come to use them they ran out of ink

Love

Quality-Overall20%+0.37

Good quality, delivered promptly

Reliable brand, good price

Decent quality

Value For Money15%+1.36

Good price

Great value

Worth Buying

Writing Experience14%+1.16

Writes well

Easy to write with

Looks good writes smoothly

Advertised Vs Actual Product9%+0.78

Does the job

As described

Just what I needed

Ink Refill9%

Very good refills

Refills work great

Excellent Pen Refills

Return

0.5% Return rate 39% Fixable by listing

Size-Overall23%▄█▇▆▅▇

Does not fit every parker pen

Totally did not fit

they didn't fit either because they were too big

Ink Refill21%█▆▅▆█▅

Poor ink flow from refill

Very poor quality refills

Unusable Refills

Quality-Overall7%▅▇▃█▃▁

Bad quality

Questionable product

Complete Rubbish

Compatibility-Overall5%█▄▃▄▄▆
Functionality-Overall4%▃▂▄▁▇█

not working

None of them managed to write consistently

FAQ

Common Parker Rollerball Refill questions

Answered from the same tracked data.