Paperchase
FailThe top 5 brands take 100% of clicks, so Paperchase is a Fail.
- Flapen Score
- 36 / 100Ranks 689 of 835 Stationery & Office Supplies niches · −11 vs the category median of 4736
- Market size
- £77K/yr157K searches / yr
- 90-day growth
- -14.3%search demand this quarter
- Competition
- 55%top-5 click share · 4 brands · 110 sellers
Flapen Score
Paperchase against its category
The dotted line is the Stationery & Office Supplies average. Past it, Paperchase is stronger. Inside it, weaker.
Market
The Paperchase market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Paperchase 157K times last year and spent an estimated £77K. All 4 brands take every click. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
6.6% of searches ended in a purchase last week.
Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.
- Searches, last 12 months
- 157K
- Growth, 90 days vs prior 90
- -14.3%
- Conversion, latest week
- 6.6%
- Market size, estimated
- £77Ka year
- Peak month
- November2.4× the quietest month
- Top search term
- papermate flair28K searches a year
02 · Price
A sale here is worth £7.48.
Listings sell for £7.48 on average, from £3.37 to £16.88. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £7.48 that is £4K to £6K a year per listing.
- Average price
- £7.48under the $15 to $100 sweet spot
- Price range
- £3.37–£16.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
61% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #145 within Pens, Pencils & Writing Supplies. It carries 6,767 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 91%
- Out of stock, average day
- 0.0%
- Average rank
- #145in Pens, Pencils & Writing Supplies
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,767per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Paperchase products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BIC 10 x 1.6mm Black Ink Pens
- Price
- £4.84
- Rating
- 4.6/5
- Reviews
- 2,180
- Age
- 9y ago
Paper Mate Flair Felt Tip Pens | Medium Point (0.7 mm) Marker Pens | Assorted Retro Colouring Pens | For Kids & Adult ColouringJournalling & More | 12 Count
- Price
- £6.17
- Rating
- 4.6/5
- Reviews
- 8,915
- Age
- 3y ago
BIC Cristal Large Ballpoint Pens Every-Day Biro Pens with Wide Point (1.6 mm) Ideal for School Black Ink Pack of 50
- Price
- £10.25
- Rating
- 4.7/5
- Reviews
- 6,783
- Age
- 17y ago
Paper Mate Flair Felt Tip Pens | Medium Point (0.7 mm) Writing Pens | Black Pens | For WritingDrawing & Sketching | 12 Count
- Price
- £10.55
- Rating
- 4.6/5
- Reviews
- 11,848
- Age
- 19y ago
Bic Cristal Multicoloured Ballpoint Pens Large Nib (1.6 mm) - Pack of 2 Packs of 10
- Price
- £6.25
- Rating
- 4.5/5
- Reviews
- 7,240
- Age
- 4y ago
Trending
90-day click momentum
SOMCO - Pack Of 10 Black Biro Ballpoint Pens - Medium Tip - Premium Pen With Ergonomic Design
- Price
- £3.74
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 1y ago
Paper Mate Flair Felt Tip Pens | Bold Point (1.2mm) | Assorted Colours | 6 Count
- Price
- £3.37
- Rating
- 4.6/5
- Reviews
- 58
- Age
- 4y ago
Paper Mate Flair Felt Tip Pens | Medium Point (0.7 mm) Marker Pens | Assorted Retro Colouring Pens | For Kids & Adult ColouringJournalling & More | 16 Count
- Price
- £9.09
- Rating
- 4.6/5
- Reviews
- 8,915
- Age
- 3y ago
Paper Mate Flair Felt Tip Pens | Medium Point (0.7 mm) Writing Pens | Navy Blue Pens | For WritingDrawing & Sketching | 12 Count
- Price
- £11.58
- Rating
- 4.6/5
- Reviews
- 11,848
- Age
- 8y ago
Bic Cristal Multicoloured Ballpoint Pens Large Nib (1.6 mm) - Pack of 2 Packs of 10
- Price
- £6.25
- Rating
- 4.5/5
- Reviews
- 7,240
- Age
- 4y ago
Newest
by launch date
BIC Cristal Large Ballpoint Pens - Wide Point 1.6mm - Black Ink - Pack of 20
- Price
- £8.62
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 11mo ago
SOMCO - Pack Of 10 Black Biro Ballpoint Pens - Medium Tip - Premium Pen With Ergonomic Design
- Price
- £3.74
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 1y ago
Paper Mate Flair Metallic Glitter Felt Tip Pens | Medium Point 1.0mm | Pack of 12 | Assorted Glittery Shiny Colours
- Price
- £6.95
- Rating
- 3.4/5
- Reviews
- 41
- Age
- 2y ago
Paper Mate Flair Felt Tip Pens | Medium Point (0.7 mm) Marker Pens | Assorted Retro Colouring Pens | For Kids & Adult ColouringJournalling & More | 12 Count
- Price
- £6.17
- Rating
- 4.6/5
- Reviews
- 8,915
- Age
- 3y ago
Paper Mate Flair Felt Tip Pens | Medium Point (0.7 mm) Marker Pens | Assorted Retro Colouring Pens | For Kids & Adult ColouringJournalling & More | 16 Count
- Price
- £9.09
- Rating
- 4.6/5
- Reviews
- 8,915
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
110
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
55%
Top 20: 96%
Open market
0%
- BIC53%
- Paper Mate44%
- Amazon Basics1%
- SOMCO1%
- Open — no brand owns it (0%)
Demand
Paperchase search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Paperchase search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- papermate flair28K/yr
- bic cristal pens 1.6mm16K/yr
- bic crystal 1.6mm pens black11K/yr
- paper mate flair felt tip pens8K/yr
- papermate flair pens10K/yr
- 1.6mm bic pens9K/yr
- flair pens8K/yr
- bic 1.6mm pens black5K/yr
- paper mate flair6K/yr
- flair4K/yr
Reviews and returns
What reviews say buyers love and hate about Paperchase
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Dont work
didn't work properly
None of the pens worked
Dried up ink
Pens came in nearly dry
Dry and not 1 pen worked
Arrived with pens out of ink and not working
getting ink everywhere
either do not work or emit smudgy ink
Too dry to use
Very dry
Dry and not 1 pen worked
pens and no pink which was a shame
Don't work any of the colour's it's like they have dried up normally Bic really good
Too many pinks
Love
Great to write with
Very easy to write with
Great quality writing pens
Great deal
Excellent value for money
Good price
The quality and presentation are both excellent
Great price point for a high-quality product
Excellent quality
Great pens and good quality
Good pens
Good, solid markers
Beautiful colour
The colour is amazing
vibrant in colour
Return
0.2% Return rate 23% Fixable by listing
Dont work
didn't work properly
None of the pens worked
Dried up ink
Pens came in nearly dry
Dry and not 1 pen worked
pens and no pink which was a shame
Don't work any of the colour's it's like they have dried up normally Bic really good
Too many pinks
cannot be be used for writing
Don't use for letter writing though as
Expected better quality control from bic
Poor quality pens
But these are not the normal quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paperchase questions
Answered from the same tracked data.