Paperchase
brand-locked demand (top 5 brands take 100% of clicks) — Paperchase doesn't clear our bar today.
Flapen Score
Is Paperchase profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Paperchase is a £77K/yr Amazon United Kingdom market (157K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 36/100.
Paperchase: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -14.3% over the last 90 days and 6.6% of searches end in a purchase.
£77K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 23 products
Top Paperchase products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
BIC 10 x 1.6mm Black Ink Pens
- Price
- £4.84
- Rating
- 4.6/5
- Reviews
- 2,180
- Age
- 9y ago
Paper Mate Flair Felt Tip Pens | Medium Point (0.7 mm) Marker Pens | Assorted Retro Colouring Pens | For Kids & Adult ColouringJournalling & More | 12 Count
- Price
- £6.17
- Rating
- 4.6/5
- Reviews
- 8,915
- Age
- 3y ago
BIC Cristal Large Ballpoint Pens Every-Day Biro Pens with Wide Point (1.6 mm) Ideal for School Black Ink Pack of 50
- Price
- £10.25
- Rating
- 4.7/5
- Reviews
- 6,783
- Age
- 17y ago
Paper Mate Flair Felt Tip Pens | Medium Point (0.7 mm) Writing Pens | Black Pens | For WritingDrawing & Sketching | 12 Count
- Price
- £10.55
- Rating
- 4.6/5
- Reviews
- 11,848
- Age
- 19y ago
Bic Cristal Multicoloured Ballpoint Pens Large Nib (1.6 mm) - Pack of 2 Packs of 10
- Price
- £6.25
- Rating
- 4.5/5
- Reviews
- 7,240
- Age
- 4y ago
Trending
90-day click momentum
SOMCO - Pack Of 10 Black Biro Ballpoint Pens - Medium Tip - Premium Pen With Ergonomic Design
- Price
- £3.74
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 1y ago
Paper Mate Flair Felt Tip Pens | Bold Point (1.2mm) | Assorted Colours | 6 Count
- Price
- £3.37
- Rating
- 4.6/5
- Reviews
- 58
- Age
- 4y ago
Paper Mate Flair Felt Tip Pens | Medium Point (0.7 mm) Marker Pens | Assorted Retro Colouring Pens | For Kids & Adult ColouringJournalling & More | 16 Count
- Price
- £9.09
- Rating
- 4.6/5
- Reviews
- 8,915
- Age
- 3y ago
Paper Mate Flair Felt Tip Pens | Medium Point (0.7 mm) Writing Pens | Navy Blue Pens | For WritingDrawing & Sketching | 12 Count
- Price
- £11.58
- Rating
- 4.6/5
- Reviews
- 11,848
- Age
- 8y ago
Bic Cristal Multicoloured Ballpoint Pens Large Nib (1.6 mm) - Pack of 2 Packs of 10
- Price
- £6.25
- Rating
- 4.5/5
- Reviews
- 7,240
- Age
- 4y ago
Newest
by launch date
BIC Cristal Large Ballpoint Pens - Wide Point 1.6mm - Black Ink - Pack of 20
- Price
- £8.62
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 11mo ago
SOMCO - Pack Of 10 Black Biro Ballpoint Pens - Medium Tip - Premium Pen With Ergonomic Design
- Price
- £3.74
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 1y ago
Paper Mate Flair Metallic Glitter Felt Tip Pens | Medium Point 1.0mm | Pack of 12 | Assorted Glittery Shiny Colours
- Price
- £6.95
- Rating
- 3.4/5
- Reviews
- 41
- Age
- 2y ago
Paper Mate Flair Felt Tip Pens | Medium Point (0.7 mm) Marker Pens | Assorted Retro Colouring Pens | For Kids & Adult ColouringJournalling & More | 12 Count
- Price
- £6.17
- Rating
- 4.6/5
- Reviews
- 8,915
- Age
- 3y ago
Paper Mate Flair Felt Tip Pens | Medium Point (0.7 mm) Marker Pens | Assorted Retro Colouring Pens | For Kids & Adult ColouringJournalling & More | 16 Count
- Price
- £9.09
- Rating
- 4.6/5
- Reviews
- 8,915
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
4 falling
Sellers
110
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
55%
Top 20: 96%
Open market
0%
- BIC53%
- Paper Mate44%
- Amazon Basics1%
- SOMCO1%
- Open — no brand owns it (0%)
Paperchase demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Top Paperchase search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- papermate flair28K/yr
- bic cristal pens 1.6mm16K/yr
- bic crystal 1.6mm pens black11K/yr
- paper mate flair felt tip pens8K/yr
- papermate flair pens10K/yr
- 1.6mm bic pens9K/yr
- flair pens8K/yr
- bic 1.6mm pens black5K/yr
- paper mate flair6K/yr
- flair4K/yr
What reviews say buyers love and hate about Paperchase
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Great to write with”
“Great deal”
“The quality and presentation are both excellent”
“Great pens and good quality”
“Beautiful colour”
What buyers complain about
73% of reviews“Dont work”
“Dried up ink”
“Arrived with pens out of ink and not working”
“Too dry to use”
“pens and no pink which was a shame”
Paperchase return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
23%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Paperchase questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
