Is paperchase profitable to sell on Amazon United Kingdom?

The niche generates £77K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Skip it (36/100).

How competitive is the paperchase niche?

4 brands and 110 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in paperchase?

Top complaints mined from reviews: Functionality-Overall, Dry/Empty Ink, Ink Leakage. The return rate is 0.2%.

When does demand for paperchase peak?

Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the paperchase niche?

Listings span £3.37–£16.88; the average listing price is £7.48 (sweet spot $15–$100). The average incumbent carries 6,767 reviews — the moat a new listing must climb.

paperchase

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,766.61

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£7.48

avg listing price — sweet spot $15–$100

Market size

Bad£77K

£77K/yr · 157K searches

Growth

Bad-14.3%

90-day search growth — must beat 0% to launch

Price range

Bad£3.37–£16.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, paperchase is a £77K/yr Amazon United Kingdom market (157K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 36/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

paperchase market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: £94K–£112K; units × avg price
Conversion rate: 6.6%
Avg BSR: #145
Page quality: 0%
Prime: 91%
Sponsored: 61%
Out of stock: 0.0%
Avg brand age: 49 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 falling

Sellers

110

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

BIC53%
Paper Mate44%
Amazon Basics1%
SOMCO1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — -14.3% search growth over the last 90 days.

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top paperchase search terms

papermate flair28K/yr -8.9%5.5% conv.
bic cristal pens 1.6mm16K/yr -13.2%10.3% conv.
bic crystal 1.6mm pens black11K/yr -5.4%10.9% conv.
paper mate flair felt tip pens8K/yr -10.2%5.6% conv.
papermate flair pens10K/yr -28.8%5.0% conv.
1.6mm bic pens9K/yr -32.8%13.1% conv.
flair pens8K/yr -3.5%4.4% conv.
bic 1.6mm pens black5K/yr +41.5%17.0% conv.
paper mate flair6K/yr +5.8%4.8% conv.
flair4K/yr +44.0%0.3% conv.

All search terms

Top paperchase products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BIC 10 x 1.6mm Black Ink Pens

BIC£4.844.6★2,180 rev

Paper Mate Flair Felt Tip Pens | Medium Point (0.7 mm) Marker Pens | Assorted Retro Colouring Pens | For Kids & Adult ColouringJournalling & More | 12 Count

Paper Mate£6.174.6★8,915 rev

BIC Cristal Large Ballpoint Pens Every-Day Biro Pens with Wide Point (1.6 mm) Ideal for School Black Ink Pack of 50

BIC£10.254.7★6,783 rev

Paper Mate Flair Felt Tip Pens | Medium Point (0.7 mm) Writing Pens | Black Pens | For WritingDrawing & Sketching | 12 Count

Paper Mate£10.554.6★11,848 rev

Bic Cristal Multicoloured Ballpoint Pens Large Nib (1.6 mm) - Pack of 2 Packs of 10

BIC£6.254.5★7,240 rev

Newest

by launch date

BIC Cristal Large Ballpoint Pens - Wide Point 1.6mm - Black Ink - Pack of 20

BIC£8.6212 rev

11mo ago

SOMCO - Pack Of 10 Black Biro Ballpoint Pens - Medium Tip - Premium Pen With Ergonomic Design

SOMCO£3.7439 rev

1y ago

Paper Mate Flair Metallic Glitter Felt Tip Pens | Medium Point 1.0mm | Pack of 12 | Assorted Glittery Shiny Colours

Paper Mate£6.9541 rev

2y ago

Paper Mate Flair Felt Tip Pens | Medium Point (0.7 mm) Marker Pens | Assorted Retro Colouring Pens | For Kids & Adult ColouringJournalling & More | 12 Count

Paper Mate£6.178,915 rev

3y ago

Paper Mate Flair Felt Tip Pens | Medium Point (0.7 mm) Marker Pens | Assorted Retro Colouring Pens | For Kids & Adult ColouringJournalling & More | 16 Count

Paper Mate£9.098,915 rev

3y ago

What buyers say about paperchase

What buyers praise and complain about, mined from review topics.

What buyers love

Writing Experience23%

“Great to write with”

Value For Money17%

“Great deal”

Quality-Overall14%

“The quality and presentation are both excellent”

Pen/Pencil Quality10%

“Great pens and good quality”

Color9%

“Beautiful colour”

Advertised Vs Actual Product5%

“Felt tips, as expected”

Nib/Tip Quality4%

“Excellent broad nib black biros”

Ease Of Use3%

“very easy to use”

Smudge Resistance2%

“Doesn't smudge or leek”

Durability2%

“Have lasted amazingly well too”

What buyers complain about

Functionality-Overall16%

“Dont work”

Dry/Empty Ink13%

“Dried up ink”

Ink Leakage10%

“Arrived with pens out of ink and not working”

Moist/Dry6%

“Too dry to use”

Color6%

“pens and no pink which was a shame”

Quality-Overall6%

“Expected better quality control from bic”

Size-Overall5%

“are loose”

Value For Money4%

“I would not buy them at this price”

Nib/Tip Quality4%

“The pen nibs are furred”

Writing Experience3%

“cannot be be used for writing”

Top return reasons

Functionality-Overall26%

Dry/Empty Ink20%

Color14%

Writing Experience6%

Quality-Overall5%

Value For Money3%

Nib/Tip Quality2%

Size-Overall2%

Ink Leakage2%

Display Colors2%

Common questions

Is paperchase profitable to sell on Amazon United Kingdom?: The niche generates £77K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Skip it (36/100).
How competitive is the paperchase niche?: 4 brands and 110 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in paperchase?: Top complaints mined from reviews: Functionality-Overall, Dry/Empty Ink, Ink Leakage. The return rate is 0.2%.
When does demand for paperchase peak?: Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the paperchase niche?: Listings span £3.37–£16.88; the average listing price is £7.48 (sweet spot $15–$100). The average incumbent carries 6,767 reviews — the moat a new listing must climb.