Paper Clips
prices mostly outside the sweet spot ($0.97–$9.43) — Paper Clips doesn't clear our bar today.
Flapen Score
Is Paper Clips profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Paper Clips is a £245K/yr Amazon United Kingdom market (364K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 49/100.
Paper Clips: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -9.9% over the last 90 days and 16.6% of searches end in a purchase.
£245K
revenue / yr
Who owns the niche?
The top 5 brands hold 69% of demand, so 31% of the market is open.
31%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 21 products
Top Paper Clips products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Q-Connect Paperclips Plain 32mm (Pack of 1000)
- Price
- £2.97
- Rating
- 4.6/5
- Reviews
- 2,978
- Age
- 19y ago
APLI Paper Box Clips Nickel-Plated N2 32 mm Pack of 100
- Price
- £2.26
- Rating
- 4.6/5
- Reviews
- 1,629
- Age
- 13y ago
Paper Clips Assorted Sizes Large Paper Clip Small Paper Clips Paper Clip Paperclips 100 Clips/Box
- Price
- £3.42
- Rating
- 4.6/5
- Reviews
- 322
- Age
- 4y ago
Dohe - Nickel-Plated Clips for Holding Sheets (100 pcs.) - 32 mm No. 2 Office Supplies
- Price
- £0.97
- Rating
- 4.7/5
- Reviews
- 299
- Age
- 2y ago
kuou 500 Pcs Coloured Paper Clips Plastic-Coated Metal Paperclips Paper Clips Clamps with Box for Office School Stationery Document Small Paper Clips(33mm Assorted Color)
- Price
- £5.93
- Rating
- 4.6/5
- Reviews
- 465
- Age
- 8y ago
Trending
90-day click momentum
Caianwin 300 PCS Paper Clips Set Coloured Bulldog Clips Foldback Clips
- Price
- £6.14
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 10mo ago
Dohe - Nickel-Plated Clips for Holding Sheets (100 pcs.) - 32 mm No. 2 Office Supplies
- Price
- £0.97
- Rating
- 4.7/5
- Reviews
- 299
- Age
- 2y ago
TEAMIOULING Paper Clips 110Pcs Colored Paper Clip Assorted Sizes (2 inch & 1.3 inch 1.1 inch) Largr PaperClips Small Medium Paper Clips for Office School Supplies Document Organizing
- Price
- £2.82
- Rating
- 4.5/5
- Reviews
- 53
- Age
- 8mo ago
kuou 500 Pcs Coloured Paper Clips Plastic-Coated Metal Paperclips Paper Clips Clamps with Box for Office School Stationery Document Small Paper Clips(33mm Assorted Color)
- Price
- £5.93
- Rating
- 4.6/5
- Reviews
- 465
- Age
- 8y ago
Hongtellor Coloured Paper Clips 100 PCS Paper Clips Coloured Metal Paper Clip Paper Clip Clamps Document with Box for Office School Stationery Document (28mm)
- Price
- £4.06
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 2y ago
Newest
by launch dateTEAMIOULING Paper Clips 110Pcs Colored Paper Clip Assorted Sizes (2 inch & 1.3 inch 1.1 inch) Largr PaperClips Small Medium Paper Clips for Office School Supplies Document Organizing
- Price
- £2.82
- Rating
- 4.5/5
- Reviews
- 53
- Age
- 8mo ago
Caianwin 300 PCS Paper Clips Set Coloured Bulldog Clips Foldback Clips
- Price
- £6.14
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 10mo ago
Caianwin 100pcs Coloured Paper Clips Set Metal Paper Clips
- Price
- £3.88
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 1y ago
FZGUSYAF 120PCS Paperclips 28MM Assorted Colours Clamps for Office Supplies Home
- Price
- £2.79
- Rating
- 4.5/5
- Reviews
- 206
- Age
- 1y ago
Hongtellor Coloured Paper Clips 100 PCS Paper Clips Coloured Metal Paper Clip Paper Clip Clamps Document with Box for Office School Stationery Document (28mm)
- Price
- £4.06
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
84
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
58%
Top 20: 99%
Open market
25%
- Q-Connect25%
- APLI15%
- FUDAO FAMILY12%
- kuou9%
- DOHE9%
- Caianwin6%
Paper Clips demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Paper Clips search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- paper clips236K/yr
- paperclips46K/yr
- paper clip18K/yr
- paperclips metal11K/yr
- paper clips assorted size11K/yr
- paperclip9K/yr
- paperclips coloured6K/yr
- paper clips medium6K/yr
- coloured paper clips6K/yr
- paper clips small5K/yr
What reviews say buyers love and hate about Paper Clips
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Reasonable price”
“Good Quality and delivered on time”
“The colors are bright”
“Good paperclips”
“Does the job”
What buyers complain about
69% of reviews“mot much else to say really - holds paper together”
“The container is less useful - it is thin and flat”
“Although bigger than expected”
“Really soft and bendy so pretty useless”
“To thin”
Paper Clips return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
77%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Paper Clips questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
