paper clips
Skip itPrices mostly outside the sweet spot ($0.97–$9.43) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,060.43avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Okay£245K£245K/yr · 364K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
Avg price
Bad£4.05avg listing price — sweet spot $15–$100
Price range
Bad£0.97–£9.43cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, paper clips is a £245K/yr Amazon United Kingdom market (364K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 49/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
paper clips market data
- Units sold / yr
- 60K–80K
- avg 3,000–4,000/product
- Revenue / yr
- £243K–£324K
- units × avg price
- Conversion rate
- 16.6%
- Avg BSR
- #41
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 35 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
84
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
58%
Top 20: 99%
Open market
25%
- Q-Connect25%
- APLI15%
- FUDAO FAMILY12%
- kuou9%
- DOHE9%
- Caianwin6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top paper clips search terms
- paper clips236K/yr
- paperclips46K/yr
- paper clip18K/yr
- paperclips metal11K/yr
- paper clips assorted size11K/yr
- paperclip9K/yr
- paperclips coloured6K/yr
- paper clips medium6K/yr
- coloured paper clips6K/yr
- paper clips small5K/yr
Top paper clips products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Q-Connect Paperclips Plain 32mm (Pack of 1000)
Q-Connect£2.974.6★2,978 rev
APLI Paper Box Clips Nickel-Plated N2 32 mm Pack of 100
APLI£2.264.6★1,629 rev
Paper Clips Assorted Sizes Large Paper Clip Small Paper Clips Paper Clip Paperclips 100 Clips/Box
FUDAO FAMILY£3.424.6★322 rev
Dohe - Nickel-Plated Clips for Holding Sheets (100 pcs.) - 32 mm No. 2 Office Supplies
DOHE£0.974.7★299 rev
kuou 500 Pcs Coloured Paper Clips Plastic-Coated Metal Paperclips Paper Clips Clamps with Box for Office School Stationery Document Small Paper Clips(33mm Assorted Color)
kuou£5.934.6★465 rev
Newest
by launch date
TEAMIOULING Paper Clips 110Pcs Colored Paper Clip Assorted Sizes (2 inch & 1.3 inch 1.1 inch) Largr PaperClips Small Medium Paper Clips for Office School Supplies Document Organizing
TEAMIOULING£2.8253 rev
Caianwin 300 PCS Paper Clips Set Coloured Bulldog Clips Foldback Clips
Caianwin£6.1423 rev
Caianwin 100pcs Coloured Paper Clips Set Metal Paper Clips
Caianwin£3.8863 rev
FZGUSYAF 120PCS Paperclips 28MM Assorted Colours Clamps for Office Supplies Home
FZGUSYAF£2.79206 rev
Hongtellor Coloured Paper Clips 100 PCS Paper Clips Coloured Metal Paper Clip Paper Clip Clamps Document with Box for Office School Stationery Document (28mm)
Hongtellor£4.06100 rev
Trending
90-day click momentumCaianwin 300 PCS Paper Clips Set Coloured Bulldog Clips Foldback Clips
Caianwin£6.144.9★
Dohe - Nickel-Plated Clips for Holding Sheets (100 pcs.) - 32 mm No. 2 Office Supplies
DOHE£0.974.7★
TEAMIOULING Paper Clips 110Pcs Colored Paper Clip Assorted Sizes (2 inch & 1.3 inch 1.1 inch) Largr PaperClips Small Medium Paper Clips for Office School Supplies Document Organizing
TEAMIOULING£2.824.5★
kuou 500 Pcs Coloured Paper Clips Plastic-Coated Metal Paperclips Paper Clips Clamps with Box for Office School Stationery Document Small Paper Clips(33mm Assorted Color)
kuou£5.934.6★
Hongtellor Coloured Paper Clips 100 PCS Paper Clips Coloured Metal Paper Clip Paper Clip Clamps Document with Box for Office School Stationery Document (28mm)
Hongtellor£4.064.6★
What buyers say about paper clips
What buyers praise and complain about, mined from review topics.What buyers love
“Reasonable price”
“Good Quality and delivered on time”
“The colors are bright”
“Good paperclips”
“Does the job”
“Very sturdy”
“Good size”
“easy to use”
“Useful paper clips in various sizes”
“Excellent for the home office”
What buyers complain about
“mot much else to say really - holds paper together”
“The container is less useful - it is thin and flat”
“Although bigger than expected”
“Really soft and bendy so pretty useless”
“To thin”
“misleading with the container the clips came in”
“found one rusted”
“Instead was a flat container full of clips that took up a lot more desk space”
“no good for lock picking”
“Not as good quality as the photo depicts”
Top return reasons
Common questions
- Is paper clips profitable to sell on Amazon United Kingdom?
- The niche generates £245K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Skip it (49/100).
- How competitive is the paper clips niche?
- 14 brands and 84 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in paper clips?
- Top complaints mined from reviews: Paper Quality, Thickness, Size-Overall. The return rate is 0.1%.
- When does demand for paper clips peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the paper clips niche?
- Listings span £0.97–£9.43; the average listing price is £4.05 (sweet spot $15–$100). The average incumbent carries 1,060 reviews — the moat a new listing must climb.