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Padded Envelopes

Maybe

Returns run at only 0.2% of orders. But prices span $1.40–$16.46, mostly outside the sweet spot, so Padded Envelopes is a Maybe.

Flapen Score
54
54 / 100
Top 18% of 835 Stationery & Office Supplies niches · +7 vs the category median of 47
Market size
£348K/yr635K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
36%top-5 click share · 18 brands · 25 sellers

Flapen Score

Padded Envelopes against its category

The dotted line is the Stationery & Office Supplies average. Past it, Padded Envelopes is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Padded Envelopes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Padded Envelopes 635K times last year and spent an estimated £348K. The top 5 brands take 63% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 635K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £348K a year.

Searches, last 12 months
635K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
7.4%
Market size, estimated
£348Ka year
Peak month
February1.9× the quietest month
Top search term
padded envelopes212K searches a year

02 · Price

A sale here is worth £7.36.

Listings sell for £7.36 on average, from £1.40 to £16.46. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £7.36 that is £6K to £7K a year per listing.

Average price
£7.36under the $15 to $100 sweet spot
Price range
£1.40–£16.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£7K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #19 within Envelopes & Mailing Supplies. It carries 2,470 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
76%
Out of stock, average day
2.1%
Average rank
#19in Envelopes & Mailing Supplies
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,470per listing
Listings tracked
41

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Padded Envelopes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£10K£21K£31K£42K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

25

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

36%

Top 20: 80%

Open market

31%

  • Merrimen20%
  • Switory17%
  • Navoys11%
  • Postmaster8%
  • SuperGift.com6%
  • nu:6%

Demand

Padded Envelopes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Padded Envelopes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • padded envelopes212K/yr
  • bubble mailers58K/yr
  • bubble envelopes40K/yr
  • a4 padded envelopes31K/yr
  • bubble wrap envelope31K/yr
  • a5 padded envelopes28K/yr
  • padded envelopes a540K/yr
  • padded envelopes a436K/yr
  • small padded envelopes27K/yr
  • jiffy bags a520K/yr

Reviews and returns

What reviews say buyers love and hate about Padded Envelopes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall32%−0.07

Cheap quality

Awful quality

Not as good quality as expected

Thickness23%−0.16

Not very thick

Thought the material was very thin

Could be thicker material

Adhesion/Stickiness8%−0.04

Tape wont stick

Does not stick properly

Nothing will stick to the bags

Size-Overall8%+0.79

Too small

Not fit for purpose

Small bags are really small

Strength5%+0.12

Cheap and flimsy

Not even that strong

Very flimsy

Love

Quality-Overall22%−0.07

Good variety

Decent quality

Bags are good quality

Value For Money17%+1.84

Good Value

EXCELLENT VALUE FOR MONEY

Amazing value

Size-Overall16%+0.79

Great mix of sizes

Good mix of sizes

Good size

Advertised Vs Actual Product7%+0.62

As advertised

As described

Exactly what I needed

Strength4%+0.12

Strong, secure seal

They are sturdy

Strong bags

Return

0.2% Return rate 80% Fixable by listing

Size-Overall75%█▇▇▇▇█

Too small

Not fit for purpose

Small bags are really small

Quality-Overall8%▄▇█▇▄█

Cheap quality

Awful quality

Not as good quality as expected

Thin6%▁▅▃▆█▅

Too thin

Bags are very thin

somewhat thin material

Thickness2%▁▁▃█▆▄

Not very thick

Thought the material was very thin

Could be thicker material

Advertised Vs Actual Product2%█▂▄▄▃▄

Misleading

Not as described

Not as advertised

FAQ

Common Padded Envelopes questions

Answered from the same tracked data.