Novelty Pens

Shoppers searched for this 390K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months

390K

Growth, 90 days vs prior 90

+11.5%

Conversion, latest week

3.0%

Market size, estimated

£72Ka year

Peak month

December8.3× the quietest month

Top search term

novelty pens73K searches a year

Listings sell for £6.24 on average, from £1.60 to £13.79. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £6.24 that is £624 to £2K a year per listing.

Average price

£6.24under the $15 to $100 sweet spot

Price range

£1.60–£13.79

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

£624–£2K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

64% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #264 within Pens, Pencils & Writing Supplies. It carries 528 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

98%

Out of stock, average day

5.2%

Average rank

#264in Pens, Pencils & Writing Supplies

Average rating

4.59 starsAmazon United Kingdom average 4.36 stars

Average reviews

528per listing

Listings tracked

45

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

28 months