Novelty Pens
FailPrices span $1.60–$13.79, mostly outside the sweet spot, so Novelty Pens is a Fail.
- Flapen Score
- 48 / 100Top 45% of 835 Stationery & Office Supplies niches · +1 vs the category median of 4748
- Market size
- £72K/yr390K searches / yr
- 90-day growth
- +11.5%search demand this quarter
- Competition
- 45%top-5 click share · 36 brands · 81 sellers
Flapen Score
Novelty Pens against its category
The dotted line is the Stationery & Office Supplies average. Past it, Novelty Pens is stronger. Inside it, weaker.
Market
The Novelty Pens market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Novelty Pens 390K times last year and spent an estimated £72K. The top 5 brands take 51% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
3.0% of searches ended in a purchase last week.
Shoppers searched for this 390K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.
- Searches, last 12 months
- 390K
- Growth, 90 days vs prior 90
- +11.5%
- Conversion, latest week
- 3.0%
- Market size, estimated
- £72Ka year
- Peak month
- December8.3× the quietest month
- Top search term
- novelty pens73K searches a year
02 · Price
A sale here is worth £6.24.
Listings sell for £6.24 on average, from £1.60 to £13.79. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £6.24 that is £624 to £2K a year per listing.
- Average price
- £6.24under the $15 to $100 sweet spot
- Price range
- £1.60–£13.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £624–£2K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #264 within Pens, Pencils & Writing Supplies. It carries 528 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 98%
- Out of stock, average day
- 5.2%
- Average rank
- #264in Pens, Pencils & Writing Supplies
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 528per listing
- Listings tracked
- 45
04 · Newcomers
Amazon counts 1 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Novelty Pens products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Twinsun 12Pcs Funny Pens Funny Gifts for Women Novelty Ballpoint Pens Set for Office School Writing Rude Gifts for Coworkers (Multicolor)
- Price
- £4.46
- Rating
- 5.0/5
- Reviews
- 18
- Age
- 8mo ago
FRIUSATE 12Pcs Funny Cheeky Slogan Pens for Work - Novelty Rude Black Ink Retractable Ballpoint for Colleagues Women Men - Office Quirky Leaving Gift
- Price
- £7.46
- Rating
- 4.7/5
- Reviews
- 224
- Age
- 3y ago
GIFTARU Funny Pens Pack of 5 Novelty Pen Set Birthday Gift Gift for Work Colleagues Cheeky Office gifts for friends her Rude Swearing Pens Sarcastic Ballpoint Pens for women and men (Rose Gold)
- Price
- £7.08
- Rating
- 4.7/5
- Reviews
- 116
- Age
- 1y ago
FANTESI 10 Pack Ballpoint Pens 1.0 mm Novelty Pens Funny Pen Set Retractable Pen for Colleagues Adult Women & Men Students
- Price
- £6.51
- Rating
- 4.6/5
- Reviews
- 313
- Age
- 5y ago
Kaempe Funny Pens Fresh Out of Fucks Pen Set Swear Word Daily Pen Set Ballpoint Pen Set Secret Santa Gifts Retractable Funny Pens with Sayings for Adult Coworkers Office Supplies Women
- Price
- £7.20
- Rating
- 4.6/5
- Reviews
- 93
- Age
- 11mo ago
Trending
90-day click momentum
TEYIAN 20Pcs Multicoloured Pens 4 in 1 Cute Mini Pens Fun Cartoon Retractable Ballpoint Pen Novelty Party Bag Fillers Ideal for Party Favours Classroom Gifts School School Class Gifts
- Price
- £7.07
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 7mo ago
Twinsun 12Pcs Funny Pens Funny Gifts for Women Novelty Ballpoint Pens Set for Office School Writing Rude Gifts for Coworkers (Multicolor)
- Price
- £4.46
- Rating
- 5.0/5
- Reviews
- 18
- Age
- 8mo ago
KAHEIGN 80Pcs Cartoon Gel Ink Pens Random Assorted Styles Cute Animal Gel Ink Pen 0.5 mm Black Ink Cool Pens Fun Kawaii Gels Inks Pen for Office Student Kids School Supplies Present (17cm x 2cm)
- Price
- £13.79
- Rating
- 4.4/5
- Reviews
- 398
- Age
- 3y ago
Runxin 30Pcs Novelty Pens for Kids Cute Stress Relief Fun Animal Pens Party Bag Fillers for Kids Unisex Birthday Gifts for Boys & Girls kids Class Gifts
- Price
- £8.14
- Rating
- 4.5/5
- Reviews
- 585
- Age
- 2y ago
Zebra Pen Z-GRIP Soft Touch Black Ink Ballpoint Pens 3pk - 1.0mm Medium Point Retractable Pens with Clip Smooth Writing Pens with Comfort Grip - 3 Pens Multipack (Ombre Barrel)
- Price
- £1.85
- Rating
- 4.7/5
- Reviews
- 413
- Age
- 2y ago
Newest
by launch dateTEYIAN 20Pcs Multicoloured Pens 4 in 1 Cute Mini Pens Fun Cartoon Retractable Ballpoint Pen Novelty Party Bag Fillers Ideal for Party Favours Classroom Gifts School School Class Gifts
- Price
- £7.07
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 7mo ago
Twinsun 12Pcs Funny Pens Funny Gifts for Women Novelty Ballpoint Pens Set for Office School Writing Rude Gifts for Coworkers (Multicolor)
- Price
- £4.46
- Rating
- 5.0/5
- Reviews
- 18
- Age
- 8mo ago
ENAESLOT 11 PCS Rude PensFunny Pens Set for Adults Funny Pens for Work Premium Novelty Pens Set Days Funny Office Gift Black Ink Ballpoint Pens Multipack (Funny)
- Price
- £5.28
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 9mo ago
Kaempe Funny Pens Fresh Out of Fucks Pen Set Swear Word Daily Pen Set Ballpoint Pen Set Secret Santa Gifts Retractable Funny Pens with Sayings for Adult Coworkers Office Supplies Women
- Price
- £7.20
- Rating
- 4.6/5
- Reviews
- 93
- Age
- 11mo ago
ZALAON 12 PCS Multi-Coloured Pens Set Mini Retractable Fun Pens for Kids Novelty Pens for Party Bag Fillers & School Class Gifts.
- Price
- £5.31
- Rating
- 4.5/5
- Reviews
- 220
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
36 falling
Sellers
81
Top-5 brand share
51%
Top 20: 88%
Top-5 click share
45%
Top 20: 78%
Open market
44%
- FANTESI13%
- Twinsun12%
- GIFTARU10%
- FRIUSATE9%
- Filthy Sentiments8%
- Kaempe5%
Demand
Novelty Pens search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 8.3×
Search terms
Top Novelty Pens search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- novelty pens73K/yr
- funny pens67K/yr
- funny pens for work colleagues37K/yr
- fun pens20K/yr
- funny pen25K/yr
- rude pens24K/yr
- novelty pen22K/yr
- funky pens15K/yr
- novelty pens for kids10K/yr
- rude pens for adults funny16K/yr
Reviews and returns
What reviews say buyers love and hate about Novelty Pens
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Each one broke within one use
Broke within minutes
Fell to bits on first day
black would have been better
you get two of the same colour not four different ones
they didnt work properly when selecting different colours
However, its poor quality, the animal shaped head falls off which caused further stress to the user
Poor quality
Absolutely rubbish
Quite small
Small pens
These colour changing pens are a bit smaller than I thought they would be
Funny pens, nothing special to write with
does not write smoothly
Wish the writing was slightly more subtle
Love
The quality feels solid
Lovely quality pens
Good quality
Good value
reasonably priced
Excellent value
Pens are of good quality
Great pens
Great quality pens
Good writers
They write smoothly
Write well
A fun, fidgety set, perfect for kids and adults alike
Fun and functional
Great fun
Return
0.3% Return rate 36% Fixable by listing
Quite small
Small pens
These colour changing pens are a bit smaller than I thought they would be
However, its poor quality, the animal shaped head falls off which caused further stress to the user
Poor quality
Absolutely rubbish
Waste of money
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Novelty Pens questions
Answered from the same tracked data.