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Notebook with Dividers

Maybe

An estimated 0.7% of orders come back. But demand is soft, at -16.3% this quarter, so Notebook with Dividers is a Maybe.

Flapen Score
51
51 / 100
Top 32% of 835 Stationery & Office Supplies niches · +4 vs the category median of 47
Market size
£96K/yr364K searches / yr
90-day growth
-16.3%search demand this quarter
Competition
30%top-5 click share · 24 brands · 74 sellers

Flapen Score

Notebook with Dividers against its category

The dotted line is the Stationery & Office Supplies average. Past it, Notebook with Dividers is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Notebook with Dividers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Notebook with Dividers 364K times last year and spent an estimated £96K. The top 5 brands take 53% of clicks. Demand peaks in Jan–Sep. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 364K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.

Searches, last 12 months
364K
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
2.8%
Market size, estimated
£96Ka year
Peak month
September2.7× the quietest month
Top search term
notebook with dividers90K searches a year

02 · Price

A sale here is worth £9.63.

Listings sell for £9.63 on average, from £3.45 to £18.68. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £9.63 that is £963 to £2K a year per listing.

Average price
£9.63under the $15 to $100 sweet spot
Price range
£3.45–£18.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£963–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #149 within Notebooks, Writing Pads & Diaries. It carries 507 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
97%
Out of stock, average day
3.6%
Average rank
#149in Notebooks, Writing Pads & Diaries
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
507per listing
Listings tracked
65

04 · Newcomers

2 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Notebook with Dividers products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

74

Est. top-5 brand share

53%

Top 20: 98%

Est. top-5 click share

30%

Top 20: 63%

Open market

41%

  • Pukka Pad27%
  • VABE UK7%
  • Koogel7%
  • Exacompta6%
  • ihaspoko6%
  • Weysoo6%

Demand

Notebook with Dividers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep · busiest ÷ quietest = 2.7×

Search terms

Top Notebook with Dividers search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • notebook with dividers90K/yr
  • project book47K/yr
  • a4 notebook with dividers37K/yr
  • a5 notebook with dividers27K/yr
  • project notebook23K/yr
  • a4 project book18K/yr
  • pukka pad project book13K/yr
  • revision book11K/yr
  • revision notebook7K/yr
  • project book a4 with dividers13K/yr

Reviews and returns

What reviews say buyers love and hate about Notebook with Dividers

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Advertised Vs Actual Product”
0.7%of orders come back
“FALSE ADVERTISING”
A buyer, on “Advertised Vs Actual Product”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Notebook with Dividers questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data