Notebook and Pen Set
MaybeReturns run at only 0.4% of orders. But shoppers spend only $43K a year here, so Notebook and Pen Set is a Maybe.
- Flapen Score
- 54 / 100Top 18% of 835 Stationery & Office Supplies niches · +7 vs the category median of 4754
- Market size
- £43K/yr210K searches / yr
- 90-day growth
- +22.1%search demand this quarter
- Competition
- 40%top-5 click share · 25 brands · 31 sellers
Flapen Score
Notebook and Pen Set against its category
The dotted line is the Stationery & Office Supplies average. Past it, Notebook and Pen Set is stronger. Inside it, weaker.
Market
The Notebook and Pen Set market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Notebook and Pen Set 210K times last year and spent an estimated £43K. The top 5 brands take 56% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
2.8% of searches ended in a purchase last week.
Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.
- Searches, last 12 months
- 210K
- Growth, 90 days vs prior 90
- +22.1%
- Conversion, latest week
- 2.8%
- Market size, estimated
- £43Ka year
- Peak month
- December5.5× the quietest month
- Top search term
- notebook and pen set83K searches a year
02 · Price
A sale here is worth £7.48.
Listings sell for £7.48 on average, from £3.42 to £25.19. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £7.48 that is £0 to £748 a year per listing.
- Average price
- £7.48under the $15 to $100 sweet spot
- Price range
- £3.42–£25.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£748
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #243 within Notebooks, Writing Pads & Diaries. It carries 231 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 9.7%
- Average rank
- #243in Notebooks, Writing Pads & Diaries
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 231per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 1 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Notebook and Pen Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
DWIYITTN A5 Spiral Notebook and Pen Set 160 Lined Pages Faux Leather Hardback Wirebound Notebook A5 with Detachable Pen Holder and Pen for School College Work Home Writing Note Taking(Pink)
- Price
- £6.26
- Rating
- 4.4/5
- Reviews
- 119
- Age
- 1y ago
A5 Notebook & Pen Set Grey Hardcover X My Heart Notepad Journal Notes Study Work Notes
- Price
- £4.45
- Rating
- 4.5/5
- Reviews
- 42
- Age
- 2y ago
Notebook and Pen Set A5 Lined Leather Journal Notebook 200 Pages 100 Gsm Thick Ruled Paper Personal Organiser Leather Journal A5 Diary for Men Women School Travel Business Work Writing (Black)
- Price
- £8.42
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 8mo ago
BBTO 1 Set Initial Letter Notebook for Women Personalized Gifts Floral B6 Notebook with Ballpoint Pen for Graduation Gifts Teacher Appreciation Birthday Office Christmas Supplies(Letter S)
- Price
- £7.74
- Rating
- 3.4/5
- Reviews
- 65
- Age
- 9mo ago
KIFZM A5 Sticky Notebook Each with 9 Pads of Decorated Sticky Notes and a Handy Notebook Self-Stick Note Pads Teacher Appreciation Gift Writing Memo Pads School Office Supplies and Daily Organization
- Price
- £5.97
- Rating
- 4.7/5
- Reviews
- 260
- Age
- 3y ago
Trending
90-day click momentum
A5 Leather Journal and Pen Set Notebook with Pen Holder for Journaling 160 Pages 100GSM Thick Paper Journal for Men and Women (Green-Set1)
- Price
- £8.41
- Rating
- 4.6/5
- Reviews
- 526
- Age
- 1y ago
Notebook and Pen Set A5 Lined Leather Journal Notebook 200 Pages 100 Gsm Thick Ruled Paper Personal Organiser Leather Journal A5 Diary for Men Women School Travel Business Work Writing (Black)
- Price
- £8.29
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 3mo ago
Kideerly Thank You Gift Appreciation Notebook and Pen Set and Organza Bag Thank You Gifts for Women Thank You Teacher Gifts Retirement Leaving Gifts for Colleagues Women Friends Nurse Worker Gift
- Price
- £5.26
- Rating
- 3.8/5
- Reviews
- 21
- Age
- 4mo ago
Smarpau A6 Notebook with Pen Pocket Notebook Mini Notepad 120 Pages
- Price
- £3.93
- Rating
- 4.4/5
- Reviews
- 97
- Age
- 9mo ago
Notebook and Pen Set A5 Lined Leather Journal Notebook 200 Pages 100 Gsm Thick Ruled Paper Personal Organiser Leather Journal A5 Diary for Men Women School Travel Business Work Writing (Black)
- Price
- £8.42
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 8mo ago
Newest
by launch dateNotebook and Pen Set A5 Lined Leather Journal Notebook 200 Pages 100 Gsm Thick Ruled Paper Personal Organiser Leather Journal A5 Diary for Men Women School Travel Business Work Writing (Black)
- Price
- £8.29
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 3mo ago
Kideerly Thank You Gift Appreciation Notebook and Pen Set and Organza Bag Thank You Gifts for Women Thank You Teacher Gifts Retirement Leaving Gifts for Colleagues Women Friends Nurse Worker Gift
- Price
- £5.26
- Rating
- 3.8/5
- Reviews
- 21
- Age
- 4mo ago
SIMDAO Notebook and Pen Gift Set A5 Lined Leather Journal Notebook with Pen Gift Box Gift Bag 200 Pages 100 Gsm Thick Ruled Paper Personal Organiser Leather Journal A5 Diary for Men Women Black
- Price
- £12.70
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 7mo ago
Notebook and Pen Set A5 Lined Leather Journal Notebook 200 Pages 100 Gsm Thick Ruled Paper Personal Organiser Leather Journal A5 Diary for Men Women School Travel Business Work Writing (Black)
- Price
- £8.42
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 8mo ago
BBTO 1 Set Initial Letter Notebook for Women Personalized Gifts Floral B6 Notebook with Ballpoint Pen for Graduation Gifts Teacher Appreciation Birthday Office Christmas Supplies(Letter S)
- Price
- £7.74
- Rating
- 3.4/5
- Reviews
- 65
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 rising
Sellers
31
Top-5 brand share
56%
Top 20: 95%
Top-5 click share
40%
Top 20: 83%
Open market
37%
- DWIYITTN21%
- SIMDAO11%
- Sixstore8%
- Design Group8%
- KIFZM8%
- BBTO7%
Demand
Notebook and Pen Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.5×
Search terms
Top Notebook and Pen Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- notebook and pen set83K/yr
- notebook and pen22K/yr
- notepad and pen14K/yr
- notepad and pen gift set20K/yr
- notebook with pen15K/yr
- pen and notebook gift set11K/yr
- notebook and pen set for women13K/yr
- note book and pen gift sets for women10K/yr
- note pad and pen gift set8K/yr
- notebook gift set for women8K/yr
Reviews and returns
What reviews say buyers love and hate about Notebook and Pen Set
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality, returned immediately
Not great quality
Rubbish quality
Very small
Smaller than I thought
Not very big either
Very flimsy, expected it to be thicker with the price it cost
inner paper is much thinner than I expected
Looks okay, paper is quite thin
The paper inside is quite thin
Paper and pen not wonderful, expensive for what it is
Advertised as being high quality and whilst the paper thickness is ok, everything else. especially the pen
expensive for what it is
Not worth the money
its not worth 15 pounds
Love
it's well made
The quality of the book is good
Good quality
Great value
Excellent price
Definitely worth the money
It's a nice size
Perfect sized little notebook & pen
I love the little size
Smart and easy to use
Note taking made easy
Great for my use
The cover design is gorgeous
Looks and feels great very happy, purchased for my partner as a new job gift she was very happy great design
Very beautiful and elegant piece,was actually a gift for a colleague and it was really appreciated
Return
0.4% Return rate 52% Fixable by listing
Very small
Smaller than I thought
Not very big either
Poor quality, returned immediately
Not great quality
Rubbish quality
The paper inside is quite thin
Paper and pen not wonderful, expensive for what it is
Advertised as being high quality and whilst the paper thickness is ok, everything else. especially the pen
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Notebook and Pen Set questions
Answered from the same tracked data.