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Note Pads

Fail

Demand is soft, at -8.1% this quarter, so Note Pads is a Fail.

Flapen Score
49
49 / 100
Top 41% of 835 Stationery & Office Supplies niches · +2 vs the category median of 47
Market size
£98K/yr97K searches / yr
90-day growth
-8.1%search demand this quarter
Competition
46%top-5 click share · 16 brands · 79 sellers

Flapen Score

Note Pads against its category

The dotted line is the Stationery & Office Supplies average. Past it, Note Pads is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Note Pads market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Note Pads 97K times last year and spent an estimated £98K. The top 5 brands take 68% of clicks. Demand peaks in Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

12.7% of searches ended in a purchase last week.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-8.1%
Conversion, latest week
12.7%
Market size, estimated
£98Ka year
Peak month
September1.6× the quietest month
Top search term
note pads84K searches a year

02 · Price

A sale here is worth £7.89.

Listings sell for £7.89 on average, from £0.91 to £20.53. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £7.89 that is £2K to £4K a year per listing.

Average price
£7.89under the $15 to $100 sweet spot
Price range
£0.91–£20.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #33 within Notebooks, Writing Pads & Diaries. It carries 6,055 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
85%
Out of stock, average day
0.5%
Average rank
#33in Notebooks, Writing Pads & Diaries
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,055per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Note Pads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

79

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

46%

Top 20: 94%

Open market

24%

  • Pukka Pad18%
  • Silvine16%
  • Amazon Basics15%
  • ZCZN10%
  • Q-Connect9%
  • SUMMIT9%

Demand

Note Pads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.6×

Search terms

Top Note Pads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • note pads84K/yr
  • a5 note pads8K/yr
  • lined notepad5K/yr

Reviews and returns

What reviews say buyers love and hate about Note Pads

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money13%+0.82

expensive for what they are

Bit pricey

Not as good a deal as first thought

Paper Quality8%−0.03

Paper is quite thin

The paper in previous brands was very thin

which makes it less useful as jotter paper

Size-Overall8%−0.03

Way bigger than i thought theyd be

which is a small

The header and footer margins are small,

Thickness8%−0.06

The paper is thick

the lines are a thin

it feels a bit too thick/cheap

Advertised Vs Actual Product5%−0.04

Wrong description of the product

I find the advert misleading

WRONG DESCRIPTION OF ITEM BY AMAZON FOR A5 PRODUCT

Love

Value For Money27%+0.82

Excellent value for money

Excellent value for money

Fair price

Quality-Overall23%+2.06

First, the build quality is solid

Each notebook is excellent quality

Excellent product

Paper Quality12%−0.03

Very good paper

Good, nice white paper, decent thickness, good value

Good quality, smooth paper and a nice thickness

Advertised Vs Actual Product7%−0.04

As advertised and expected

Exactly as shown

As described

Ease Of Use5%+0.44

easy to write on

Very handy

easy to use

Return

0.2% Return rate 80% Fixable by listing

Size-Overall71%███▆█▆

Way bigger than i thought theyd be

which is a small

The header and footer margins are small,

Advertised Vs Actual Product5%▁▆▁█▇▇

Wrong description of the product

I find the advert misleading

WRONG DESCRIPTION OF ITEM BY AMAZON FOR A5 PRODUCT

Paper Quality5%▁▆▇▇█▇

Paper is quite thin

The paper in previous brands was very thin

which makes it less useful as jotter paper

Quality-Overall4%▁▅▄█▃▂

cheap and basic

Poor quality

Thin4%█▂▅▁▄▄

As thin as toilet paper :-(

FAQ

Common Note Pads questions

Answered from the same tracked data.