Note Pads
FailDemand is soft, at -8.1% this quarter, so Note Pads is a Fail.
- Flapen Score
- 49 / 100Top 41% of 835 Stationery & Office Supplies niches · +2 vs the category median of 4749
- Market size
- £98K/yr97K searches / yr
- 90-day growth
- -8.1%search demand this quarter
- Competition
- 46%top-5 click share · 16 brands · 79 sellers
Flapen Score
Note Pads against its category
The dotted line is the Stationery & Office Supplies average. Past it, Note Pads is stronger. Inside it, weaker.
Market
The Note Pads market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Note Pads 97K times last year and spent an estimated £98K. The top 5 brands take 68% of clicks. Demand peaks in Sep. Flapen scores it 49 out of 100, a Fail.
01 · Demand
12.7% of searches ended in a purchase last week.
Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.
- Searches, last 12 months
- 97K
- Growth, 90 days vs prior 90
- -8.1%
- Conversion, latest week
- 12.7%
- Market size, estimated
- £98Ka year
- Peak month
- September1.6× the quietest month
- Top search term
- note pads84K searches a year
02 · Price
A sale here is worth £7.89.
Listings sell for £7.89 on average, from £0.91 to £20.53. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £7.89 that is £2K to £4K a year per listing.
- Average price
- £7.89under the $15 to $100 sweet spot
- Price range
- £0.91–£20.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #33 within Notebooks, Writing Pads & Diaries. It carries 6,055 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 85%
- Out of stock, average day
- 0.5%
- Average rank
- #33in Notebooks, Writing Pads & Diaries
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,055per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Note Pads products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Silvine 8x5 Reporters Spiral Shorthand Notebook with 160 Pages (Pack of 12) Blue (Cover may vary)
- Price
- £9.48
- Rating
- 4.6/5
- Reviews
- 1,308
- Age
- 13y ago
![Amazon Basics Wirebound Notebook 100 Sheets / 200 Pages A5 80GSM red [3-Pack]](https://m.media-amazon.com/images/I/51QnxiE64RL.jpg)
Amazon Basics Wirebound Notebook 100 Sheets / 200 Pages A5 80GSM red [3-Pack]
- Price
- £4.77
- Rating
- 4.6/5
- Reviews
- 4,766
- Age
- 5y ago

Pukka Pad A4 Metallic Jotta Book 3 Pack 21 x 30cm Wirebound Notebook with 8mm Lines and 80GSM Paper Features 4-Hole Punch Margins and Perforated Edges - 200 Pages Green
- Price
- £8.56
- Rating
- 4.7/5
- Reviews
- 28,517
- Age
- 19y ago

SUMMIT A5 Metallic Wirebound Notebook 3 Pack Ruled Pages for School Work & Journaling Lay-Flat Durable Binding
- Price
- £4.94
- Rating
- 4.6/5
- Reviews
- 5,419
- Age
- 4y ago

ZCZN A5 Lined Notebooks 12 Pack Ruled Notepad Black Kraft Cover Travel Journal for School Work & Notes
- Price
- £7.99
- Rating
- 4.4/5
- Reviews
- 287
- Age
- 1y ago
Trending
90-day click momentum
RICHER HOUSE 6 Pack A5 Line Notebook 120 Pages Kraft Cover Spiral Notebook
- Price
- £8.45
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 7mo ago

SUNEE A4 Notebook Pack of 3 Notepads Wirebound Notebooks 80gsm Premium Paper 100 Sheets / 200 Pages 8mm Lined with Margin 4-Hole Punched and Perforated Edge Pastel Colours
- Price
- £9.80
- Rating
- 4.5/5
- Reviews
- 172
- Age
- 1y ago

Thboxes A5 Lined Notebooks 10 Pack 60 Pages Soft Cover Mixed Colours
- Price
- £6.57
- Rating
- 4.7/5
- Reviews
- 44
- Age
- 9mo ago

Silvine 8x5 Reporters Spiral Shorthand Notebook with 160 Pages (Pack of 12) Blue (Cover may vary)
- Price
- £9.48
- Rating
- 4.6/5
- Reviews
- 1,308
- Age
- 13y ago

Pukka Pad A4 Metallic Jotta Book 3 Pack 21 x 30cm Wirebound Notebook with 8mm Lines and 80GSM Paper Features 4-Hole Punch Margins and Perforated Edges - 200 Pages Green
- Price
- £8.56
- Rating
- 4.7/5
- Reviews
- 28,517
- Age
- 19y ago
Newest
by launch date
RICHER HOUSE 6 Pack A5 Line Notebook 120 Pages Kraft Cover Spiral Notebook
- Price
- £8.45
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 7mo ago

Thboxes A5 Lined Notebooks 10 Pack 60 Pages Soft Cover Mixed Colours
- Price
- £6.57
- Rating
- 4.7/5
- Reviews
- 44
- Age
- 9mo ago

SUNEE A4 Notebook Pack of 3 Notepads Wirebound Notebooks 80gsm Premium Paper 100 Sheets / 200 Pages 8mm Lined with Margin 4-Hole Punched and Perforated Edge Pastel Colours
- Price
- £9.80
- Rating
- 4.5/5
- Reviews
- 172
- Age
- 1y ago

ZCZN A5 Lined Notebooks 12 Pack Ruled Notepad Black Kraft Cover Travel Journal for School Work & Notes
- Price
- £7.99
- Rating
- 4.4/5
- Reviews
- 287
- Age
- 1y ago

Roneky Notepads A6 6 Pack Blank Memo Pads White Paper 50 Sheets per Pad
- Price
- £5.86
- Rating
- 4.3/5
- Reviews
- 270
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
79
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
46%
Top 20: 94%
Open market
24%
- Pukka Pad18%
- Silvine16%
- Amazon Basics15%
- ZCZN10%
- Q-Connect9%
- SUMMIT9%
Demand
Note Pads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.6×
Search terms
Top Note Pads search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- note pads84K/yr
- a5 note pads8K/yr
- lined notepad5K/yr
Reviews and returns
What reviews say buyers love and hate about Note Pads
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
expensive for what they are
Bit pricey
Not as good a deal as first thought
Paper is quite thin
The paper in previous brands was very thin
which makes it less useful as jotter paper
Way bigger than i thought theyd be
which is a small
The header and footer margins are small,
The paper is thick
the lines are a thin
it feels a bit too thick/cheap
Wrong description of the product
I find the advert misleading
WRONG DESCRIPTION OF ITEM BY AMAZON FOR A5 PRODUCT
Love
Excellent value for money
Excellent value for money
Fair price
First, the build quality is solid
Each notebook is excellent quality
Excellent product
Very good paper
Good, nice white paper, decent thickness, good value
Good quality, smooth paper and a nice thickness
As advertised and expected
Exactly as shown
As described
easy to write on
Very handy
easy to use
Return
0.2% Return rate 80% Fixable by listing
Way bigger than i thought theyd be
which is a small
The header and footer margins are small,
Wrong description of the product
I find the advert misleading
WRONG DESCRIPTION OF ITEM BY AMAZON FOR A5 PRODUCT
Paper is quite thin
The paper in previous brands was very thin
which makes it less useful as jotter paper
cheap and basic
Poor quality
As thin as toilet paper :-(
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Note Pads questions
Answered from the same tracked data.









