note pads
Skip itSoft demand (-8.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay£0.91–£20.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£98K£98K/yr · 97K searches
Review moat
Bad6,055.26avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.89avg listing price — sweet spot $15–$100
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, note pads is a £98K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Sep. Verdict: Skip it — 49/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
note pads market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £79K–£99K
- units × avg price
- Conversion rate
- 12.7%
- Avg BSR
- #33
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 63%
- Out of stock
- 0.5%
- Avg brand age
- 38 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
79
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
46%
Top 20: 94%
Open market
24%
- Pukka Pad18%
- Silvine16%
- Amazon Basics15%
- ZCZN10%
- Q-Connect9%
- SUMMIT9%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.1% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 1.6×
Top note pads search terms
- note pads84K/yr
- a5 note pads8K/yr
- lined notepad5K/yr
Top note pads products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Silvine 8x5 Reporters Spiral Shorthand Notebook with 160 Pages (Pack of 12) Blue (Cover may vary)
Silvine£9.484.6★1,308 rev
![Amazon Basics Wirebound Notebook 100 Sheets / 200 Pages A5 80GSM red [3-Pack]](https://m.media-amazon.com/images/I/51QnxiE64RL.jpg)
Amazon Basics Wirebound Notebook 100 Sheets / 200 Pages A5 80GSM red [3-Pack]
Amazon Basics£4.774.6★4,766 rev
Pukka Pad A4 Metallic Jotta Book 3 Pack 21 x 30cm Wirebound Notebook with 8mm Lines and 80GSM Paper Features 4-Hole Punch Margins and Perforated Edges - 200 Pages Green
Pukka Pad£8.564.7★28,517 rev
SUMMIT A5 Metallic Wirebound Notebook 3 Pack Ruled Pages for School Work & Journaling Lay-Flat Durable Binding
SUMMIT£4.944.6★5,419 rev
ZCZN A5 Lined Notebooks 12 Pack Ruled Notepad Black Kraft Cover Travel Journal for School Work & Notes
ZCZN£7.994.4★287 rev
Newest
by launch date
RICHER HOUSE 6 Pack A5 Line Notebook 120 Pages Kraft Cover Spiral Notebook
RICHER HOUSE£8.4554 rev
Thboxes A5 Lined Notebooks 10 Pack 60 Pages Soft Cover Mixed Colours
Thboxes£6.5744 rev
SUNEE A4 Notebook Pack of 3 Notepads Wirebound Notebooks 80gsm Premium Paper 100 Sheets / 200 Pages 8mm Lined with Margin 4-Hole Punched and Perforated Edge Pastel Colours
SUNEE£9.80172 rev
ZCZN A5 Lined Notebooks 12 Pack Ruled Notepad Black Kraft Cover Travel Journal for School Work & Notes
ZCZN£7.99287 rev
Roneky Notepads A6 6 Pack Blank Memo Pads White Paper 50 Sheets per Pad
Roneky£5.86270 rev
Trending
90-day click momentumRICHER HOUSE 6 Pack A5 Line Notebook 120 Pages Kraft Cover Spiral Notebook
RICHER HOUSE£8.454.6★
SUNEE A4 Notebook Pack of 3 Notepads Wirebound Notebooks 80gsm Premium Paper 100 Sheets / 200 Pages 8mm Lined with Margin 4-Hole Punched and Perforated Edge Pastel Colours
SUNEE£9.804.5★
Thboxes A5 Lined Notebooks 10 Pack 60 Pages Soft Cover Mixed Colours
Thboxes£6.574.7★
Silvine 8x5 Reporters Spiral Shorthand Notebook with 160 Pages (Pack of 12) Blue (Cover may vary)
Silvine£9.484.6★
Pukka Pad A4 Metallic Jotta Book 3 Pack 21 x 30cm Wirebound Notebook with 8mm Lines and 80GSM Paper Features 4-Hole Punch Margins and Perforated Edges - 200 Pages Green
Pukka Pad£8.564.7★
What buyers say about note pads
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value for money”
“First, the build quality is solid”
“Very good paper”
“As advertised and expected”
“easy to write on”
“Good size”
“Great colours”
“lovely to write on”
“the paper itself is bright”
“Great thickness”
What buyers complain about
“expensive for what they are”
“Paper is quite thin”
“Way bigger than i thought theyd be”
“The paper is thick”
“Wrong description of the product”
“wont last long”
“cheap and basic”
“The covers are fairly flimsy”
“As thin as toilet paper :-(”
“In fact, it is not even a half of an A4 size paper”
Top return reasons
Common questions
- Is note pads profitable to sell on Amazon United Kingdom?
- The niche generates £98K/yr across 27 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Skip it (49/100).
- How competitive is the note pads niche?
- 16 brands and 79 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in note pads?
- Top complaints mined from reviews: Value For Money, Paper Quality, Size-Overall. The return rate is 0.2%.
- When does demand for note pads peak?
- Demand peaks in Sep; the busiest month runs 1.6× the quietest.
- What does it cost to enter the note pads niche?
- Listings span £0.91–£20.53; the average listing price is £7.89 (sweet spot $15–$100). The average incumbent carries 6,055 reviews — the moat a new listing must climb.