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Niece Christmas Card

Fail

The top 5 products take 100% of clicks, so Niece Christmas Card is a Fail.

Flapen Score
29
29 / 100
Ranks 777 of 835 Stationery & Office Supplies niches · −18 vs the category median of 47
Market size
£27K/yr86K searches / yr
90-day growth
-15.2%search demand this quarter
Competition
100%top-5 click share · 2 brands · 10 sellers

Flapen Score

Niece Christmas Card against its category

The dotted line is the Stationery & Office Supplies average. Past it, Niece Christmas Card is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Niece Christmas Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Niece Christmas Card 86K times last year and spent an estimated £27K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

11.0% of searches ended in a purchase last week.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-15.2%
Conversion, latest week
11.0%
Market size, estimated
£27Ka year
Peak month
December487.6× the quietest month
Top search term
niece christmas card61K searches a year

02 · Price

A sale here is worth £2.84.

Listings sell for £2.84 on average, from £2.29 to £3.33. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £2.84 that is £284 to £710 a year per listing.

Average price
£2.84under the $15 to $100 sweet spot
Price range
£2.29–£3.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£284–£710
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.4% of listings are out of stock. The average listing ranks #3,027 within Cards & Card Stock. It carries 14 reviews at 4.82 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
18.4%
Average rank
#3,027in Cards & Card Stock
Average rating
4.82 starsAmazon United Kingdom average 4.36 stars
Average reviews
14per listing
Listings tracked
5

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Niece Christmas Card products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£11K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Me To You55%
  • Piccadilly Greetings45%

Demand

Niece Christmas Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26OctNovDecJanFebMarJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 487.6×

Search terms

Top Niece Christmas Card search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • niece christmas card61K/yr
  • christmas card niece13K/yr
  • christmas cards niece6K/yr
  • christmas card for niece6K/yr

Reviews and returns

What reviews say buyers love and hate about Niece Christmas Card

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Design-Overall50%

Quality design

Quality-Overall50%

Quality design

FAQ

Common Niece Christmas Card questions

Answered from the same tracked data.