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Nephew Christmas Card

Fail

The top 5 products take 100% of clicks, so Nephew Christmas Card is a Fail.

Flapen Score
30
30 / 100
Ranks 763 of 835 Stationery & Office Supplies niches · −17 vs the category median of 47
Market size
£47K/yr84K searches / yr
90-day growth
-13.4%search demand this quarter
Competition
100%top-5 click share · 4 brands · 10 sellers

Flapen Score

Nephew Christmas Card against its category

The dotted line is the Stationery & Office Supplies average. Past it, Nephew Christmas Card is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nephew Christmas Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nephew Christmas Card 84K times last year and spent an estimated £47K. All 4 brands take every click. Flapen scores it 30 out of 100, a Fail.

01 · Demand

19.4% of searches ended in a purchase last week.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-13.4%
Conversion, latest week
19.4%
Market size, estimated
£47Ka year
Top search term
nephew christmas card62K searches a year

02 · Price

A sale here is worth £2.92.

Listings sell for £2.92 on average, from £2.34 to £3.55. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £2.92 that is £292 to £730 a year per listing.

Average price
£2.92under the $15 to $100 sweet spot
Price range
£2.34–£3.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£292–£730
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 29.3% of listings are out of stock. The average listing ranks #6,901 within Cards & Card Stock. It carries 7 reviews at 4.95 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
80%
Out of stock, average day
29.3%
Average rank
#6,901in Cards & Card Stock
Average rating
4.95 starsAmazon United Kingdom average 4.36 stars
Average reviews
7per listing
Listings tracked
5

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Nephew Christmas Card products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£5K£9K£14K£19K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 flat

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Paper Rose31%
  • Me To You Bear28%
  • Felbridge Studio22%
  • OCCASIONS EXPRESS20%
  • Open — no brand owns it (0%)

Demand

Nephew Christmas Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Prime Day '26OctNovDecJanFebMarJulAugSepOctNovDecJanFebMarJul

Peak months: Nov, Dec · busiest ÷ quietest = 440.1× · 11 of 12 months tracked

Search terms

Top Nephew Christmas Card search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nephew christmas card62K/yr
  • christmas cards nephew6K/yr
  • christmas card nephew12K/yr
  • christmas card for nephew5K/yr

FAQ

Common Nephew Christmas Card questions

Answered from the same tracked data.