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Nephew Birthday Card

Maybe

Returns run at only 0.1% of orders. But prices span $1.46–$5.75, mostly outside the sweet spot, so Nephew Birthday Card is a Maybe.

Flapen Score
56
56 / 100
Top 13% of 835 Stationery & Office Supplies niches · +9 vs the category median of 47
Market size
£151K/yr415K searches / yr
90-day growth
+0.8%search demand this quarter
Competition
31%top-5 click share · 21 brands · 42 sellers

Flapen Score

Nephew Birthday Card against its category

The dotted line is the Stationery & Office Supplies average. Past it, Nephew Birthday Card is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nephew Birthday Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nephew Birthday Card 415K times last year and spent an estimated £151K. The top 5 brands take 57% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

12.0% of searches ended in a purchase last week.

Shoppers searched for this 415K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £151K a year.

Searches, last 12 months
415K
Growth, 90 days vs prior 90
+0.8%
Conversion, latest week
12.0%
Market size, estimated
£151Ka year
Peak month
January1.6× the quietest month
Top search term
nephew birthday card222K searches a year

02 · Price

A sale here is worth £3.03.

Listings sell for £3.03 on average, from £1.46 to £5.75. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At £3.03 that is £2K to £2K a year per listing.

Average price
£3.03under the $15 to $100 sweet spot
Price range
£1.46–£5.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
500–750
Revenue per listing a year
£2K–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #1,872 within Cards & Card Stock. It carries 235 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#1,872in Cards & Card Stock
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
235per listing
Listings tracked
43

04 · Newcomers

Amazon counts 1 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Nephew Birthday Card products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£5K£9K£14K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

42

Top-5 brand share

57%

Top 20: 99%

Top-5 click share

31%

Top 20: 77%

Open market

37%

  • Piccadilly Greetings16%
  • Stuff414%
  • Nokular13%
  • UK Greetings7%
  • Old English Company6%
  • Me To You6%

Demand

Nephew Birthday Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Nephew Birthday Card search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nephew birthday card222K/yr
  • nephew birthday cards adult62K/yr
  • birthday card nephew29K/yr
  • birthday card nephew adult16K/yr
  • birthday card for nephew14K/yr
  • nephew card11K/yr
  • happy birthday nephew card9K/yr
  • birthday card for nephew adult9K/yr
  • nephew birthday cards9K/yr
  • birthday cards for nephew9K/yr

Reviews and returns

What reviews say buyers love and hate about Nephew Birthday Card

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall67%−0.20

Small

Card was very small

just a bit smaller than the usual card

Value For Money13%−0.02

maybe a little bit on the expensive side though because it is only a small card

The reason why Ive given it a 4 is because at £3.99 I thought I thought it was a little pricey for one card

Quality-Overall6%+3.91

Poor quality

Love

Quality-Overall50%+3.91

Well made and very nice card

Excellent quality

Good quality card

Value For Money14%−0.02

An excellent card for the price

Good value

excellent value

Design-Overall9%+0.41

Beautiful design

Great Card Design

The design is vibrant and modern, making it especially appealing for anyone who enjoys gaming

Advertised Vs Actual Product7%−0.04

does what it supposed to

It was as good as I expected

It looks exactly as it does in the picture no nasty surprises

Fun/Entertainment Experience6%+0.31

Great fun card

Fun

Perfect for any boy who likes gaming

Return

0.1% Return rate 38% Fixable by listing

Size-Overall38%▁▁▅▁▁█

Small

Card was very small

just a bit smaller than the usual card

Gifting Purpose25%▁█▁▁▁▁
Thin25%▁▁▁▁█▁
Quality-Overall13%▁▁█▁▁▁

Poor quality

FAQ

Common Nephew Birthday Card questions

Answered from the same tracked data.