nephew birthday card
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Review moat
Great235.23avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Market size
Okay£151K£151K/yr · 415K searches
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£3.03avg listing price — sweet spot $15–$100
Price range
Bad£1.46–£5.75cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, nephew birthday card is a £151K/yr Amazon United Kingdom market (415K searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
nephew birthday card market data
- Units sold / yr
- 50K–60K
- avg 500–750/product
- Revenue / yr
- £152K–£182K
- units × avg price
- Conversion rate
- 12.0%
- Avg BSR
- #1,872
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 2.3%
- Avg brand age
- 35 months
- Avg seller age
- 170 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
21 falling
Sellers
42
Top-5 brand share
57%
Top 20: 99%
Top-5 click share
31%
Top 20: 77%
Open market
37%
- Piccadilly Greetings16%
- Stuff414%
- Nokular13%
- UK Greetings7%
- Old English Company6%
- Me To You6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top nephew birthday card search terms
- nephew birthday card222K/yr
- nephew birthday cards adult62K/yr
- birthday card nephew29K/yr
- birthday card nephew adult16K/yr
- birthday card for nephew14K/yr
- nephew card11K/yr
- happy birthday nephew card9K/yr
- birthday card for nephew adult9K/yr
- nephew birthday cards9K/yr
- birthday cards for nephew9K/yr
Top nephew birthday card products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nephew Birthday Card Chilled Out Sloth
Stuff4£3.354.6★84 rev
Me To You Tatty Teddy Cute Birthday Card For A Lovely Nephew 5 x 7 Inches - Offical Collection
Me To You£1.464.1★10 rev
Oscar Finks Funny Nephew Birthday Card Monkeys Laughing I Smile Because Greeting Card #1654
Oscar Finks£3.314.7★47 rev
UK Greetings | Birthday Card for Nephew | Gold & Silver Foil Design
UK Greetings£2.874.6★511 rev
Cherry Orchard | Special Nephew Birthday Card | Blue & Gold Balloons and Stars | Gold Foil Text | Comes with Envelope
Cherry Orchard£2.414.7★69 rev
Newest
by launch date
Birthday Card for Nephew. Stars Design with Blue foil. 150x150mm supplied with Envelope. Eco-friendly. Made in Britain.
Absolutely Yours£2.9416 rev
Me To You Tatty Teddy Cute Birthday Card For A Lovely Nephew 5 x 7 Inches - Offical Collection
Me To You£1.4610 rev
Heartfelt Birthday Greeting Card for Nephew Message from Uncle Aunt Family Blank Inside (135 x 135 mm) Made in UK With Envelope
Nokular£3.392 rev
Nephew Birthday Card Chilled Out Sloth
Stuff4£3.3584 rev
Cherry Orchard | Special Nephew Birthday Card | Blue & Gold Balloons and Stars | Gold Foil Text | Comes with Envelope
Cherry Orchard£2.4169 rev
Trending
90-day click momentumMe To You Tatty Teddy Cute Birthday Card For A Lovely Nephew 5 x 7 Inches - Offical Collection
Me To You£1.464.1★
Heartfelt Birthday Greeting Card for Nephew Message from Uncle Aunt Family Blank Inside (135 x 135 mm) Made in UK With Envelope
Nokular£3.395.0★
Nephew Birthday Card Chilled Out Sloth
Stuff4£3.354.6★
Birthday Card for Nephew. Stars Design with Blue foil. 150x150mm supplied with Envelope. Eco-friendly. Made in Britain.
Absolutely Yours£2.944.9★
Oscar Finks Funny Nephew Birthday Card Monkeys Laughing I Smile Because Greeting Card #1654
Oscar Finks£3.314.7★
What buyers say about nephew birthday card
What buyers praise and complain about, mined from review topics.What buyers love
“Well made and very nice card”
“An excellent card for the price”
“Beautiful design”
“does what it supposed to”
“Great fun card”
“which is in a shiny metallic blue”
“Nice Size”
“easy to read print”
“Very good quality card with tasteful decoration on the front”
“nice thickness”
What buyers complain about
“Small”
“maybe a little bit on the expensive side though because it is only a small card”
“Poor quality”
Top return reasons
Common questions
- Is nephew birthday card profitable to sell on Amazon United Kingdom?
- The niche generates £151K/yr across 43 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is +0.8%. Flapen's verdict: Worth a look (56/100).
- How competitive is the nephew birthday card niche?
- 21 brands and 42 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in nephew birthday card?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.1%.
- When does demand for nephew birthday card peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the nephew birthday card niche?
- Listings span £1.46–£5.75; the average listing price is £3.03 (sweet spot $15–$100). The average incumbent carries 235 reviews — the moat a new listing must climb.