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Nanny Birthday Card

Maybe

Returns run at only 0.1% of orders. But prices span $1.59–$9.18, mostly outside the sweet spot, so Nanny Birthday Card is a Maybe.

Flapen Score
52
52 / 100
Top 28% of 835 Stationery & Office Supplies niches · +5 vs the category median of 47
Market size
£52K/yr92K searches / yr
90-day growth
+0.6%search demand this quarter
Competition
36%top-5 click share · 22 brands · 35 sellers

Flapen Score

Nanny Birthday Card against its category

The dotted line is the Stationery & Office Supplies average. Past it, Nanny Birthday Card is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nanny Birthday Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nanny Birthday Card 92K times last year and spent an estimated £52K. The top 5 brands take 58% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

14.2% of searches ended in a purchase last week.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
+0.6%
Conversion, latest week
14.2%
Market size, estimated
£52Ka year
Peak month
February1.6× the quietest month
Top search term
nanny birthday card67K searches a year

02 · Price

A sale here is worth £3.95.

Listings sell for £3.95 on average, from £1.59 to £9.18. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £3.95 that is £988 to £2K a year per listing.

Average price
£3.95under the $15 to $100 sweet spot
Price range
£1.59–£9.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£988–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #2,616 within Cards & Card Stock. It carries 116 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
97%
Out of stock, average day
1.2%
Average rank
#2,616in Cards & Card Stock
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
116per listing
Listings tracked
39

04 · Newcomers

Amazon counts 0 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Nanny Birthday Card products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

35

Top-5 brand share

58%

Top 20: 99%

Top-5 click share

36%

Top 20: 84%

Open market

36%

  • Old English Company20%
  • Me To You17%
  • Cheeky Chops8%
  • Hey Chimp8%
  • Absolutely Yours6%
  • The Little Party Company6%

Demand

Nanny Birthday Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Nanny Birthday Card search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nanny birthday card67K/yr
  • happy birthday nanny8K/yr
  • happy birthday nanny card6K/yr
  • birthday card nanny5K/yr
  • nanny card6K/yr

Reviews and returns

What reviews say buyers love and hate about Nanny Birthday Card

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.25

Incorrect size stated its only 4.5 x 6.5 inches not 6 x 9

It is a bit on the smaller side

not the size I was thinking

Quality-Overall19%−0.23

Not amazing card quality

Extremely low quality card for the price

Advertised Vs Actual Product13%−0.17

But the title is misleading, imho

Gifting Purpose13%−0.19

very poor with the box containing the present was very poor

Value For Money3%+1.34

Price wise, it's a bit expensive for a basic greeting card,

Love

Design-Overall20%+1.59

Lovely quality and design

She loved it on her birthday card design

The modern watercolour design is beautiful — soft, elegant, and classy without being over the top

Value For Money16%+1.34

Decent price

Lovely card at a decent price

value for money

Quality-Overall11%−0.23

The quality of the card was good

Good quality

Excellent quality and good value for money

Advertised Vs Actual Product10%−0.17

As described

Perfect, exactly as listed

Gifting Purpose9%−0.19

she was delighted to receive this gift with a cute note

Very cute little knitted gift you can give to your Nan

stress-free gift for Christmas or birthdays

Return

0.1% Return rate 55% Fixable by listing

Size-Overall45%▁█▁█▁▁

Incorrect size stated its only 4.5 x 6.5 inches not 6 x 9

It is a bit on the smaller side

not the size I was thinking

Value For Money18%▁▁█▁▁▁

Price wise, it's a bit expensive for a basic greeting card,

Quality-Overall18%▁▁▅▁▁█

Not amazing card quality

Extremely low quality card for the price

Advertised Vs Actual Product9%▁▁█▁▁▁

But the title is misleading, imho

Gifting Purpose9%▁▁▁▁▁█

very poor with the box containing the present was very poor

FAQ

Common Nanny Birthday Card questions

Answered from the same tracked data.