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Nana Birthday Card

Fail

Prices span $2.06–$8.67, mostly outside the sweet spot, so Nana Birthday Card is a Fail.

Flapen Score
47
47 / 100
Ranks 399 of 835 Stationery & Office Supplies niches · on the category median
Market size
£47K/yr83K searches / yr
90-day growth
-1.5%search demand this quarter
Competition
54%top-5 click share · 16 brands · 25 sellers

Flapen Score

Nana Birthday Card against its category

The dotted line is the Stationery & Office Supplies average. Past it, Nana Birthday Card is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nana Birthday Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nana Birthday Card 83K times last year and spent an estimated £47K. The top 5 brands take 65% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

16.2% of searches ended in a purchase last week.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-1.5%
Conversion, latest week
16.2%
Market size, estimated
£47Ka year
Top search term
nana birthday card46K searches a year

02 · Price

A sale here is worth £3.52.

Listings sell for £3.52 on average, from £2.06 to £8.67. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £3.52 that is £880 to £2K a year per listing.

Average price
£3.52under the $15 to $100 sweet spot
Price range
£2.06–£8.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£880–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #2,551 within Cards & Card Stock. It carries 180 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#2,551in Cards & Card Stock
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
180per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Nana Birthday Card products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 falling

Sellers

25

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

27%

  • Me To You21%
  • Piccadilly Greetings17%
  • Old English Company10%
  • Huxters9%
  • UK Greetings8%
  • Boofle8%

Demand

Nana Birthday Card search demand

Weekly searches over the year. Pick a range.

2K1KMay '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Nana Birthday Card search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nana birthday card46K/yr
  • nanna birthday cards15K/yr
  • nanna birthday card9K/yr
  • happy birthday nana5K/yr
  • birthday card nana4K/yr
  • nana card4K/yr

Reviews and returns

What reviews say buyers love and hate about Nana Birthday Card

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall50%−0.24

Poor quality card

Poor quality

Overall, quite poor quality

Strength17%−0.09

The card felt very flimsy

Size-Overall11%+1.60

Little smaller than I expected

Love

Quality-Overall39%−0.24

Well made little item

Good quality

Great quality

Gifting Purpose22%+1.87

Really lovely gift

Nice small gift

Size-Overall14%+1.60

Good normal card size

Perfect size to display on the side or a desk

Display-Overall8%+0.62

Perfect size to display on the side or a desk

Value For Money6%+0.41

great value for money

Return

0.1% Return rate 0% Fixable by listing

Quality-Overall67%▁▁▁█▁▁

Poor quality card

Poor quality

Overall, quite poor quality

Value For Money33%▁▁█▁▁▁

FAQ

Common Nana Birthday Card questions

Answered from the same tracked data.