Nana Birthday Card
FailPrices span $2.06–$8.67, mostly outside the sweet spot, so Nana Birthday Card is a Fail.
- Flapen Score
- 47 / 100Ranks 399 of 835 Stationery & Office Supplies niches · on the category median47
- Market size
- £47K/yr83K searches / yr
- 90-day growth
- -1.5%search demand this quarter
- Competition
- 54%top-5 click share · 16 brands · 25 sellers
Flapen Score
Nana Birthday Card against its category
The dotted line is the Stationery & Office Supplies average. Past it, Nana Birthday Card is stronger. Inside it, weaker.
Market
The Nana Birthday Card market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nana Birthday Card 83K times last year and spent an estimated £47K. The top 5 brands take 65% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
16.2% of searches ended in a purchase last week.
Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.
- Searches, last 12 months
- 83K
- Growth, 90 days vs prior 90
- -1.5%
- Conversion, latest week
- 16.2%
- Market size, estimated
- £47Ka year
- Top search term
- nana birthday card46K searches a year
02 · Price
A sale here is worth £3.52.
Listings sell for £3.52 on average, from £2.06 to £8.67. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £3.52 that is £880 to £2K a year per listing.
- Average price
- £3.52under the $15 to $100 sweet spot
- Price range
- £2.06–£8.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £880–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #2,551 within Cards & Card Stock. It carries 180 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 2.1%
- Average rank
- #2,551in Cards & Card Stock
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 180per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Nana Birthday Card products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Me To You Tatty Teddy Special Nana Luxury Gold Foil Birthday Card 6 X 9 Inches - Official Collection
- Price
- £2.06
- Rating
- 4.5/5
- Reviews
- 7
- Age
- 6mo ago

Piccadilly Greetings Traditional Birthday Card Nanna - 7 x 5 inches
- Price
- £2.78
- Rating
- 4.6/5
- Reviews
- 444
- Age
- 7y ago

UK Greetings | Birthday Card for Nana | With Love Design | With Envelope
- Price
- £2.87
- Rating
- 4.9/5
- Reviews
- 30
- Age
- 2y ago

Piccadilly Greetings Traditional Birthday Card Nana Pink - 7 x 5 inches
- Price
- £2.24
- Rating
- 4.6/5
- Reviews
- 261
- Age
- 6y ago

Boofle | Birthday Card for Nana | Cute Design | With Envelope
- Price
- £2.96
- Rating
- 4.8/5
- Reviews
- 41
- Age
- 2y ago
Trending
90-day click momentum
Me To You Tatty Teddy Special Nana Luxury Gold Foil Birthday Card 6 X 9 Inches - Official Collection
- Price
- £2.06
- Rating
- 4.5/5
- Reviews
- 7
- Age
- 6mo ago

QMVMV Handmade Sunflower Crochet Nana Gifts from Grandson Granddaughter - Birthday Christmas Thanksgiving for Nana
- Price
- £8.67
- Rating
- 5.0/5
- Reviews
- 20
- Age
- 8mo ago

Eiapadeor Nana Birthday Card Keyring - Flower Nana Greeting Card with Heart Shape Keychain Birthday Valentines Day Christmas Gifts for Nanny Nan from Grandson Granddaughter
- Price
- £6.21
- Rating
- 4.3/5
- Reviews
- 85
- Age
- 9mo ago

Old English Co. To A Very Special Nana Birthday Card - Flower Butterfly Heart Meadow Happy Birthday Card for Nana | Cute Sweet Pastel Design | Blank Inside & Envelope Included
- Price
- £2.94
- Rating
- 4.6/5
- Reviews
- 214
- Age
- 3y ago

Nana Birthday Card Daisies Mothers Day
- Price
- £3.34
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 10mo ago
Newest
by launch date
Me To You Tatty Teddy Special Nana Luxury Gold Foil Birthday Card 6 X 9 Inches - Official Collection
- Price
- £2.06
- Rating
- 4.5/5
- Reviews
- 7
- Age
- 6mo ago

QMVMV Handmade Sunflower Crochet Nana Gifts from Grandson Granddaughter - Birthday Christmas Thanksgiving for Nana
- Price
- £8.67
- Rating
- 5.0/5
- Reviews
- 20
- Age
- 8mo ago

Luvart Nanna Birthday Card Gifts - 2Pcs Nan Birthday Gifts Set Pink Flower Nanny Birth Card with Envelopes Heart Keychain with Lovely Words Nanny Present from Grandchildren Grandson Grandaughter
- Price
- £4.66
- Rating
- 4.5/5
- Reviews
- 111
- Age
- 9mo ago

Eiapadeor Nana Birthday Card Keyring - Flower Nana Greeting Card with Heart Shape Keychain Birthday Valentines Day Christmas Gifts for Nanny Nan from Grandson Granddaughter
- Price
- £6.21
- Rating
- 4.3/5
- Reviews
- 85
- Age
- 9mo ago

Nana Birthday Card Daisies Mothers Day
- Price
- £3.34
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
25
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
54%
Top 20: 95%
Open market
27%
- Me To You21%
- Piccadilly Greetings17%
- Old English Company10%
- Huxters9%
- UK Greetings8%
- Boofle8%
Demand
Nana Birthday Card search demand
Weekly searches over the year. Pick a range.
Search terms
Top Nana Birthday Card search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nana birthday card46K/yr
- nanna birthday cards15K/yr
- nanna birthday card9K/yr
- happy birthday nana5K/yr
- birthday card nana4K/yr
- nana card4K/yr
Reviews and returns
What reviews say buyers love and hate about Nana Birthday Card
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality card
Poor quality
Overall, quite poor quality
The card felt very flimsy
Little smaller than I expected
Love
Well made little item
Good quality
Great quality
Really lovely gift
Nice small gift
Good normal card size
Perfect size to display on the side or a desk
Perfect size to display on the side or a desk
great value for money
Return
0.1% Return rate 0% Fixable by listing
Poor quality card
Poor quality
Overall, quite poor quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nana Birthday Card questions
Answered from the same tracked data.









