Nan Birthday Card
FailPrices span $1.58–$8.70, mostly outside the sweet spot, so Nan Birthday Card is a Fail.
- Flapen Score
- 49 / 100Top 41% of 835 Stationery & Office Supplies niches · +2 vs the category median of 4749
- Market size
- £67K/yr126K searches / yr
- 90-day growth
- -1.4%search demand this quarter
- Competition
- 45%top-5 click share · 20 brands · 35 sellers
Flapen Score
Nan Birthday Card against its category
The dotted line is the Stationery & Office Supplies average. Past it, Nan Birthday Card is stronger. Inside it, weaker.
Market
The Nan Birthday Card market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nan Birthday Card 126K times last year and spent an estimated £67K. The top 5 brands take 70% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
14.5% of searches ended in a purchase last week.
Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.
- Searches, last 12 months
- 126K
- Growth, 90 days vs prior 90
- -1.4%
- Conversion, latest week
- 14.5%
- Market size, estimated
- £67Ka year
- Peak month
- February1.6× the quietest month
- Top search term
- nan birthday card91K searches a year
02 · Price
A sale here is worth £3.67.
Listings sell for £3.67 on average, from £1.58 to £8.70. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £3.67 that is £367 to £918 a year per listing.
- Average price
- £3.67under the $15 to $100 sweet spot
- Price range
- £1.58–£8.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £367–£918
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #3,188 within Cards & Card Stock. It carries 122 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 2.4%
- Average rank
- #3,188in Cards & Card Stock
- Average rating
- 4.68 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 122per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 0 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Nan Birthday Card products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Birthday Card Nan - 9 x 6 inches - Avant Garde Studios
- Price
- £3.06
- Rating
- 4.8/5
- Reviews
- 55
- Age
- 3y ago

EverKind Birthday Card Happy Birthday to a Wonderful Nan | Elegant Pink Floral Design | Thank You for Being All Kinds of Amazing | Thoughtful Birthday Card for Nan or Grandma | Eco Packaging
- Price
- £4.05
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 9mo ago

Me to You Tatty Teddy Cute Birthday Card For Nan Bear With Flowers - Official Collection
- Price
- £2.83
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 2y ago

Me to You Tatty Teddy For Nan Luxury Gold Foil Bear With Gift And Balloons Birthday Card 6 X 9 Inches - Official Collection
- Price
- £2.05
- Rating
- 4.5/5
- Reviews
- 7
- Age
- 4mo ago

Birthday Card for Nan. Floral Heart Design with Gold Foiled text. 150x150mm supplied with Envelope. Eco-friendly. Message inside. Made in Britain.
- Price
- £3.18
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 4mo ago
Trending
90-day click momentum
Nan Birthday Card - Wildflower Meadow Design with Lovely Poem - A5 Size Card with Blue Envelope
- Price
- £3.44
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 5mo ago

Luvart Nan Birthday Card Gift - Flower Nan Greeting Card with Bracelet Nana Birthday Gifts from Grandson Granddaughter Mothers Day Valentines Day Gifts for Nana Nanny
- Price
- £5.44
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 4mo ago

Me to You Tatty Teddy For Nan Luxury Gold Foil Bear With Gift And Balloons Birthday Card 6 X 9 Inches - Official Collection
- Price
- £2.05
- Rating
- 4.5/5
- Reviews
- 7
- Age
- 4mo ago

YianHien Nan Birthday Card 3D Pop Up & Pull-Out Gift Box Design
- Price
- £5.42
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 4mo ago

Three Dee Cards 3D Pop Up Nan Card Luxury Floral Birthday Card for Nan Mothers Day Thinking of You Grandma Pop-Up Greeting Card
- Price
- £8.28
- Rating
- 4.8/5
- Reviews
- 403
- Age
- 3y ago
Newest
by launch date
Me to You Tatty Teddy For Nan Luxury Gold Foil Bear With Gift And Balloons Birthday Card 6 X 9 Inches - Official Collection
- Price
- £2.05
- Rating
- 4.5/5
- Reviews
- 7
- Age
- 4mo ago

Me to You Tatty Teddy For My Lovely Nan Bear With Cupcake Luxury Gold Foil Birthday Card 6 X 9 Inches - Official Collection
- Price
- £1.58
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 4mo ago

YianHien Nan Birthday Card 3D Pop Up & Pull-Out Gift Box Design
- Price
- £5.42
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 4mo ago

Luvart Nan Birthday Card Gift - Flower Nan Greeting Card with Bracelet Nana Birthday Gifts from Grandson Granddaughter Mothers Day Valentines Day Gifts for Nana Nanny
- Price
- £5.44
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 4mo ago

Birthday Card for Nan. Floral Heart Design with Gold Foiled text. 150x150mm supplied with Envelope. Eco-friendly. Message inside. Made in Britain.
- Price
- £3.18
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 flat
Sellers
35
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
45%
Top 20: 89%
Open market
23%
- Me To You24%
- Piccadilly Greetings18%
- Old English Company12%
- EverKind9%
- Absolutely Yours7%
- Noel Tatt6%
Demand
Nan Birthday Card search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Nan Birthday Card search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nan birthday card91K/yr
- birthday card nan10K/yr
- birthday card for nan7K/yr
- happy birthday nan7K/yr
- nan card6K/yr
- happy birthday nan card5K/yr
Reviews and returns
What reviews say buyers love and hate about Nan Birthday Card
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
small
Not as it appears
Bit pricey for what it is
Cheaply made
I struggled to get it in until I turned it
Love
It's well made
Great quality card
Great quality
good value for money
Very reasonably priced so great value for money
value for money
nice design
Its a really lovely design and the font is clear and crisp
The modern watercolour design is beautiful — soft, elegant, and classy without being over the top
A lovely floral printed card thats perfect for my nans birthday
Great print
The card is good quality and printed nicely with a really nice heart and floral design and gold font
Lovely little gift
Beautiful gift for grandma
Return
0.1% Return rate 89% Fixable by listing
small
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nan Birthday Card questions
Answered from the same tracked data.









