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Name Tags

Fail

Shoppers spend an estimated $45K a year here, so Name Tags is a Fail.

Flapen Score
49
49 / 100
Top 41% of 835 Stationery & Office Supplies niches · +2 vs the category median of 47
Market size
£45K/yr94K searches / yr
90-day growth
+0.4%search demand this quarter
Competition
51%top-5 click share · 22 brands · 92 sellers

Flapen Score

Name Tags against its category

The dotted line is the Stationery & Office Supplies average. Past it, Name Tags is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Name Tags market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Name Tags 94K times last year and spent an estimated £45K. The top 5 brands take 68% of clicks. Demand peaks in Aug–Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
+0.4%
Conversion, latest week
6.8%
Market size, estimated
£45Ka year
Peak month
September2.9× the quietest month
Top search term
name tag23K searches a year

02 · Price

A sale here is worth £6.99.

Listings sell for £6.99 on average, from £2.35 to £22.19. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £6.99 that is £699 to £2K a year per listing.

Average price
£6.99under the $15 to $100 sweet spot
Price range
£2.35–£22.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£699–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #193 within Office Supplies. It carries 2,567 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
52%
Out of stock, average day
1.0%
Average rank
#193in Office Supplies
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,567per listing
Listings tracked
29

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Name Tags products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

92

Est. top-5 brand share

68%

Top 20: 98%

Est. top-5 click share

51%

Top 20: 89%

Open market

28%

  • Woven Labels UK28%
  • STUCK2U19%
  • STIKINS7%
  • EASY2NAME7%
  • Haberdashery Online7%
  • MELU Kids4%

Demand

Name Tags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.9×

Search terms

Top Name Tags search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • name tag23K/yr
  • clothes labels for care homes21K/yr
  • name tag stickers12K/yr
  • sew in name labels for clothes11K/yr
  • sew on name tags9K/yr
  • clothing labels for care homes6K/yr
  • sew on labels4K/yr
  • name tapes3K/yr
  • sew on name labels3K/yr
  • personalised stickers for school2K/yr

Reviews and returns

What reviews say buyers love and hate about Name Tags

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Adhesion/Stickiness”
0.1%of orders come back
“Not particularly adhesive”
A buyer, on “Adhesion/Stickiness”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Name Tags questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data