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Name Tags

a small market ($45K/yr) — Name Tags doesn't clear our bar today.

Flapen Score

49
Skip it
Market size 11Growth 25Conversion 73Competition 56Returns 100Price range 36Avg price 19Brand share 62Review moat 39Quality gap 65
This niche Category average

Is Name Tags profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Name Tags is a £45K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 49/100.

Name Tags: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +0.4% over the last 90 days and 6.8% of searches end in a purchase.

£45K

revenue / yr

Units sold / yr4K
Search volume / yr+0.4%94K
Conversion rate6.8%
Avg price£6.99

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers22 · 92
Top-5 product click share51%
Open market32%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement86%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews2,567

Top Name Tags products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£7K£9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

92

Top-5 brand share

68%

Top 20: 98%

Top-5 click share

51%

Top 20: 89%

Open market

28%

  • Woven Labels UK28%
  • STUCK2U19%
  • STIKINS7%
  • EASY2NAME7%
  • Haberdashery Online7%
  • MELU Kids4%

Name Tags demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume94KCVR6.8%Products29Brands22Top 5 Brands68%OOS Rate1.0%Rating4.4★Reviews2,567Avg BSR#193
8K6KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.9×

Top Name Tags search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • name tag23K/yr
  • clothes labels for care homes21K/yr
  • name tag stickers12K/yr
  • sew in name labels for clothes11K/yr
  • sew on name tags9K/yr
  • clothing labels for care homes6K/yr
  • sew on labels4K/yr
  • name tapes3K/yr
  • sew on name labels3K/yr
  • personalised stickers for school2K/yr

What reviews say buyers love and hate about Name Tags

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Quality-Overall24%

Excellent quality, arrived early

Value For Money14%

Value for money

Adhesion/Stickiness13%

It sticks well

Advertised Vs Actual Product12%

As advertised

Ease Of Use12%

Easy to use

What buyers complain about

78% of reviews
Adhesion/Stickiness19%

Not particularly adhesive

Durability13%

Don't last

Quality-Overall9%

Cheap

Size-Overall8%

So not fit for that purpose

Value For Money6%

Quite expensive and not worth it

Name Tags return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

46%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
42%
2Adhesion/Stickiness
21%
3Quality-Overall
10%
4Functionality-Overall
6%
5Print Quality
6%

Common Name Tags questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Name Tags 49/100 on Amazon United Kingdom — Skip it. The niche generates £45K/yr across 29 tracked products. Search demand moved +0.4% over the last 90 days.
Search demand for Name Tags on Amazon United Kingdom peaks in Aug–Sep, where the busiest month runs 2.9× the quietest.