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Name Tags

Fail

Shoppers spend only $45K a year here, so Name Tags is a Fail.

Flapen Score
49
49 / 100
Top 41% of 835 Stationery & Office Supplies niches · +2 vs the category median of 47
Market size
£45K/yr94K searches / yr
90-day growth
+0.4%search demand this quarter
Competition
51%top-5 click share · 22 brands · 92 sellers

Flapen Score

Name Tags against its category

The dotted line is the Stationery & Office Supplies average. Past it, Name Tags is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Name Tags market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Name Tags 94K times last year and spent an estimated £45K. The top 5 brands take 68% of clicks. Demand peaks in Aug–Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
+0.4%
Conversion, latest week
6.8%
Market size, estimated
£45Ka year
Peak month
September2.9× the quietest month
Top search term
name tag23K searches a year

02 · Price

A sale here is worth £6.99.

Listings sell for £6.99 on average, from £2.35 to £22.19. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £6.99 that is £699 to £2K a year per listing.

Average price
£6.99under the $15 to $100 sweet spot
Price range
£2.35–£22.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£699–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #193 within Office Supplies. It carries 2,567 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
52%
Out of stock, average day
1.0%
Average rank
#193in Office Supplies
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,567per listing
Listings tracked
29

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Name Tags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

92

Top-5 brand share

68%

Top 20: 98%

Top-5 click share

51%

Top 20: 89%

Open market

28%

  • Woven Labels UK28%
  • STUCK2U19%
  • STIKINS7%
  • EASY2NAME7%
  • Haberdashery Online7%
  • MELU Kids4%

Demand

Name Tags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.9×

Search terms

Top Name Tags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • name tag23K/yr
  • clothes labels for care homes21K/yr
  • name tag stickers12K/yr
  • sew in name labels for clothes11K/yr
  • sew on name tags9K/yr
  • clothing labels for care homes6K/yr
  • sew on labels4K/yr
  • name tapes3K/yr
  • sew on name labels3K/yr
  • personalised stickers for school2K/yr

Reviews and returns

What reviews say buyers love and hate about Name Tags

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness19%−0.05

Not particularly adhesive

These dont stick

Not very sticky

Durability13%−0.14

Don't last

Some broken

they come off easily

Quality-Overall9%+1.42

Cheap

Awful quality

Rubbish

Size-Overall8%−0.03

So not fit for that purpose

very narrow

Little small

Value For Money6%+0.82

Quite expensive and not worth it

Expensive delivery

Overpriced

Love

Quality-Overall24%+1.42

Excellent quality, arrived early

Very well made

Amazing quality

Value For Money14%+0.82

Value for money

Good price

Excellent value

Adhesion/Stickiness13%−0.05

It sticks well

Very good adhesive

The adhesive is very strong

Advertised Vs Actual Product12%+0.62

As advertised

Product exactly as advertised

As described

Ease Of Use12%+0.81

Easy to use

Easy to apply

Easy to read

Return

0.1% Return rate 46% Fixable by listing

Size-Overall42%▅▅█▄▄▁

So not fit for that purpose

very narrow

Little small

Adhesion/Stickiness21%▁▆▁▇█▁

Not particularly adhesive

These dont stick

Not very sticky

Quality-Overall10%█▁▂▁▂▆

Cheap

Awful quality

Rubbish

Functionality-Overall6%▁▁▁▁█▁

Do not do what they are supposed to

Didn't work

Do not work

Print Quality6%

Printing too pale

Feedback. Very tiny print can hardly read it thought it would have been bigger.

Very small print for clothing very easy to misread by care staff could do to be a bit larger print

FAQ

Common Name Tags questions

Answered from the same tracked data.