Name Tags
FailShoppers spend only $45K a year here, so Name Tags is a Fail.
- Flapen Score
- 49 / 100Top 41% of 835 Stationery & Office Supplies niches · +2 vs the category median of 4749
- Market size
- £45K/yr94K searches / yr
- 90-day growth
- +0.4%search demand this quarter
- Competition
- 51%top-5 click share · 22 brands · 92 sellers
Flapen Score
Name Tags against its category
The dotted line is the Stationery & Office Supplies average. Past it, Name Tags is stronger. Inside it, weaker.
Market
The Name Tags market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Name Tags 94K times last year and spent an estimated £45K. The top 5 brands take 68% of clicks. Demand peaks in Aug–Sep. Flapen scores it 49 out of 100, a Fail.
01 · Demand
6.8% of searches ended in a purchase last week.
Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.
- Searches, last 12 months
- 94K
- Growth, 90 days vs prior 90
- +0.4%
- Conversion, latest week
- 6.8%
- Market size, estimated
- £45Ka year
- Peak month
- September2.9× the quietest month
- Top search term
- name tag23K searches a year
02 · Price
A sale here is worth £6.99.
Listings sell for £6.99 on average, from £2.35 to £22.19. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £6.99 that is £699 to £2K a year per listing.
- Average price
- £6.99under the $15 to $100 sweet spot
- Price range
- £2.35–£22.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £699–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #193 within Office Supplies. It carries 2,567 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 52%
- Out of stock, average day
- 1.0%
- Average rank
- #193in Office Supplies
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,567per listing
- Listings tracked
- 29
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Name Tags products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
70 Personalised Stick On Name Labels for Clothes Kids No Iron Just Peel and Stick! Suitable for School Uniform Name Tags Care Home Nurserys Washing Machine Proof Dishwasher Proof Kids
- Price
- £4.79
- Rating
- 4.4/5
- Reviews
- 495
- Age
- 2y ago

72 Woven Sew in Name Tapes Labels for School Uniforms Nursery Daycare & Care Home Clothing
- Price
- £7.42
- Rating
- 4.6/5
- Reviews
- 7,683
- Age
- 10y ago

36 Woven Sew in Name Tapes Labels for School Uniforms Nursery Daycare & Care Home Clothing
- Price
- £6.04
- Rating
- 4.6/5
- Reviews
- 7,512
- Age
- 13y ago

STIKINS Name Label Kit with Pen 60x Plastic Write-On Labels (Pen Included) Washer and Dryer Safe No More Ironing or Sewing Just Write Peel and Stick in
- Price
- £10.87
- Rating
- 4.2/5
- Reviews
- 2,691
- Age
- 9y ago

EasyTags - Clip-on Name Tags for Clothes - EASY2NAME. Reusable Innovative Labelling System with Laser Etched Name Tags.
- Price
- £22.19
- Rating
- 4.3/5
- Reviews
- 282
- Age
- 3y ago
Trending
90-day click momentum
70 Personalised Stick On Name Labels for Clothes Kids No Iron Just Peel and Stick! Suitable for School Uniform Name Tags Care Home Nurserys Washing Machine Proof Dishwasher Proof Kids
- Price
- £4.79
- Rating
- 4.4/5
- Reviews
- 495
- Age
- 2y ago

L LIKED Hello My Name is 5 Colors 89mmx57mm 200 Name Tags
- Price
- £5.07
- Rating
- 4.7/5
- Reviews
- 699
- Age
- 1y ago

100 Personalised Clothes Labels Clothes Name Labels. SEW Labels. Ideal for Kids School or Mark Any Garment. Customizable Labels. (100% Cotton 100% Organic)
- Price
- £6.00
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 9y ago

Fabric Tape Roll Iron-on Label for Marking Clothes Write with Pen 3m x 1cm Ideal for Childrens School Nursery Nursing Home - White Material: Tela Termoadhesiva
- Price
- £5.55
- Rating
- 4.3/5
- Reviews
- 4,527
- Age
- 8y ago

Attach A Tag Starter Kit (Black 10) - Personalised Name Tags for Clothes
- Price
- £14.72
- Rating
- 4.3/5
- Reviews
- 1,231
- Age
- 7y ago
Newest
by launch date
120 Personalised Stick On Name Labels for Clothes Name Tags for Clothes No Iron Just Peel & Stick On School Uniform Name Labels Washable Clothing Labels Papa Prints
- Price
- £5.32
- Rating
- 4.4/5
- Reviews
- 328
- Age
- 1y ago

60 Personalised Stick on Name Labels for Clothes No Iron Just Peel
- Price
- £4.24
- Rating
- 4.7/5
- Reviews
- 260
- Age
- 1y ago

L LIKED Hello My Name is 5 Colors 89mmx57mm 200 Name Tags
- Price
- £5.07
- Rating
- 4.7/5
- Reviews
- 699
- Age
- 1y ago

Avery Clothing Name Labels with Pen 72 Stick-On Labels for Clothes No Ironing or Sewing Machine-Washable 45 x 13mm White Ideal for School Uniform Nursery Care Homes 2 Packs (ETVET36X2PEN.UK)
- Price
- £7.54
- Rating
- 4.0/5
- Reviews
- 103
- Age
- 2y ago

Hylabelest 60 Pcs Hello My Name is Stickers Name Tag Labels Colorful Name Tags for Meeting 89x60mm - 6 Colors Per Sheet (10 Sheets)
- Price
- £3.42
- Rating
- 4.5/5
- Reviews
- 46
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 rising
Sellers
92
Top-5 brand share
68%
Top 20: 98%
Top-5 click share
51%
Top 20: 89%
Open market
28%
- Woven Labels UK28%
- STUCK2U19%
- STIKINS7%
- EASY2NAME7%
- Haberdashery Online7%
- MELU Kids4%
Demand
Name Tags search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 2.9×
Search terms
Top Name Tags search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- name tag23K/yr
- clothes labels for care homes21K/yr
- name tag stickers12K/yr
- sew in name labels for clothes11K/yr
- sew on name tags9K/yr
- clothing labels for care homes6K/yr
- sew on labels4K/yr
- name tapes3K/yr
- sew on name labels3K/yr
- personalised stickers for school2K/yr
Reviews and returns
What reviews say buyers love and hate about Name Tags
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not particularly adhesive
These dont stick
Not very sticky
Don't last
Some broken
they come off easily
Cheap
Awful quality
Rubbish
So not fit for that purpose
very narrow
Little small
Quite expensive and not worth it
Expensive delivery
Overpriced
Love
Excellent quality, arrived early
Very well made
Amazing quality
Value for money
Good price
Excellent value
It sticks well
Very good adhesive
The adhesive is very strong
As advertised
Product exactly as advertised
As described
Easy to use
Easy to apply
Easy to read
Return
0.1% Return rate 46% Fixable by listing
So not fit for that purpose
very narrow
Little small
Not particularly adhesive
These dont stick
Not very sticky
Cheap
Awful quality
Rubbish
Do not do what they are supposed to
Didn't work
Do not work
Printing too pale
Feedback. Very tiny print can hardly read it thought it would have been bigger.
Very small print for clothing very easy to misread by care staff could do to be a bit larger print
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Name Tags questions
Answered from the same tracked data.









