Is name tags profitable to sell on Amazon United Kingdom?

The niche generates £45K/yr across 29 tracked products. 90-day search growth is +0.4%. Flapen's verdict: Skip it (49/100).

How competitive is the name tags niche?

22 brands and 92 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in name tags?

Top complaints mined from reviews: Adhesion/Stickiness, Durability, Quality-Overall. The return rate is 0.1%.

When does demand for name tags peak?

Demand peaks in Aug–Sep; the busiest month runs 2.9× the quietest.

What does it cost to enter the name tags niche?

Listings span £2.35–£22.19; the average listing price is £6.99 (sweet spot $15–$100). The average incumbent carries 2,567 reviews — the moat a new listing must climb.

name tags

Skip it

A small market ($45K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,566.66

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£2.35–£22.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+0.4%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.99

avg listing price — sweet spot $15–$100

Market size

Bad£45K

£45K/yr · 94K searches

According to Flapen's Amazon United Kingdom niche tracking, name tags is a £45K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 49/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 rising

Sellers

Top-5 brand share

68%

Top 20: 98%

Top-5 click share

51%

Top 20: 89%

Open market

28%

Woven Labels UK28%
STUCK2U19%
STIKINS7%
EASY2NAME7%
Haberdashery Online7%
MELU Kids4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.4% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 2.9×

Open Trend

All search terms

Top name tags products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

70 Personalised Stick On Name Labels for Clothes Kids No Iron Just Peel and Stick! Suitable for School Uniform Name Tags Care Home Nurserys Washing Machine Proof Dishwasher Proof Kids

STUCK2U£4.794.4★495 rev

72 Woven Sew in Name Tapes Labels for School Uniforms Nursery Daycare & Care Home Clothing

Woven Labels UK£7.424.6★7,683 rev

36 Woven Sew in Name Tapes Labels for School Uniforms Nursery Daycare & Care Home Clothing

Woven Labels UK£6.044.6★7,512 rev

STIKINS Name Label Kit with Pen 60x Plastic Write-On Labels (Pen Included) Washer and Dryer Safe No More Ironing or Sewing Just Write Peel and Stick in

STIKINS£10.874.2★2,691 rev

EasyTags - Clip-on Name Tags for Clothes - EASY2NAME. Reusable Innovative Labelling System with Laser Etched Name Tags.

EASY2NAME£22.194.3★282 rev

Newest

by launch date

120 Personalised Stick On Name Labels for Clothes Name Tags for Clothes No Iron Just Peel & Stick On School Uniform Name Labels Washable Clothing Labels Papa Prints

Papa Prints£5.32328 rev

1y ago

60 Personalised Stick on Name Labels for Clothes No Iron Just Peel

Papa Prints£4.24260 rev

1y ago

L LIKED Hello My Name is 5 Colors 89mmx57mm 200 Name Tags

L LIKED£5.07699 rev

1y ago

Avery Clothing Name Labels with Pen 72 Stick-On Labels for Clothes No Ironing or Sewing Machine-Washable 45 x 13mm White Ideal for School Uniform Nursery Care Homes 2 Packs (ETVET36X2PEN.UK)

AVERY£7.54103 rev

2y ago

Hylabelest 60 Pcs Hello My Name is Stickers Name Tag Labels Colorful Name Tags for Meeting 89x60mm - 6 Colors Per Sheet (10 Sheets)

hylabelest£3.4246 rev

2y ago

What buyers say about name tags

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Excellent quality, arrived early”

Value For Money14%

“Value for money”

Adhesion/Stickiness13%

“It sticks well”

Advertised Vs Actual Product12%

“As advertised”

Ease Of Use12%

“Easy to use”

Print Quality5%

“the print stays clear”

Size-Overall4%

“Good size”

Color3%

“Very colourful and a good size”

Durability2%

“Very durable”

Efficiency1%

“Work well”

What buyers complain about

Adhesion/Stickiness19%

“Not particularly adhesive”

Durability13%

“Don't last”

Quality-Overall9%

“Cheap”

Size-Overall8%

“So not fit for that purpose”

Value For Money6%

“Quite expensive and not worth it”

Advertised Vs Actual Product6%

“Not great description”

Ease Of Use5%

“Very very difficult to use”

Functionality-Overall5%

“Do not do what they are supposed to”

Print Quality4%

“Printing too pale”

Material Quality3%

“Cheap & nasty only lasted for 3/4 washes and left with a clump of material”

Top return reasons

Size-Overall42%

Adhesion/Stickiness21%

Quality-Overall10%

Functionality-Overall6%

Print Quality6%

Value For Money3%

Design-Overall3%

Ease Of Use3%

Advertised Vs Actual Product3%

Smell1%

Common questions

Is name tags profitable to sell on Amazon United Kingdom?: The niche generates £45K/yr across 29 tracked products. 90-day search growth is +0.4%. Flapen's verdict: Skip it (49/100).
How competitive is the name tags niche?: 22 brands and 92 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in name tags?: Top complaints mined from reviews: Adhesion/Stickiness, Durability, Quality-Overall. The return rate is 0.1%.
When does demand for name tags peak?: Demand peaks in Aug–Sep; the busiest month runs 2.9× the quietest.
What does it cost to enter the name tags niche?: Listings span £2.35–£22.19; the average listing price is £6.99 (sweet spot $15–$100). The average incumbent carries 2,567 reviews — the moat a new listing must climb.

name tags

name tags market data

Competition & brand share

Demand & seasonality

Top name tags search terms