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Name Badges

Name Badges shows low returns (0.2%), but a small market ($62K/yr) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 15Growth 21Conversion 58Competition 77Returns 99Price range 28Avg price 17Brand share 68Review moat 74Quality gap 47
This niche Category average

Is Name Badges profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Name Badges is a £62K/yr Amazon United Kingdom market (205K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 50/100.

Name Badges: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -8.0% over the last 90 days and 5.0% of searches end in a purchase.

£62K

revenue / yr

Units sold / yr10K
Search volume / yr-8.0%205K
Conversion rate5.0%
Avg price£6.07

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers22 · 35
Top-5 product click share38%
Open market36%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 42 products

Sponsored placement90%
New entrants (1y)5· 1 succeeded
Avg rating4.5★
Avg reviews535

Top Name Badges products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

£0£2K£4K£6K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

35

Top-5 brand share

64%

Top 20: 99%

Top-5 click share

38%

Top 20: 77%

Open market

32%

  • Badgemaster23%
  • EDSG16%
  • Jogoico10%
  • TMBMLPP9%
  • Europel6%
  • Gunwon4%

Name Badges demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume205KCVR5.0%Products42Brands22Top 5 Brands64%OOS Rate1.1%Rating4.5★Reviews535Avg BSR#152
9K7KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 1.9×

Top Name Badges search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • name badges107K/yr
  • name badge41K/yr
  • name badges with pin16K/yr
  • personalised name badge10K/yr
  • name badges for work25K/yr
  • name badges personalised7K/yr

What reviews say buyers love and hate about Name Badges

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Quality-Overall39%

Best quality

Value For Money16%

Value for money

Advertised Vs Actual Product13%

As advertised

Magnetic Strength/Adsorption5%

Excellent signage with a magnetic fixture

Ease Of Use5%

Easy to use

What buyers complain about

72% of reviews
Quality-Overall28%

The quality isn't as smooth

Durability10%

fell off the next day

Strength7%

the pin could be stronger

Magnetic Strength/Adsorption5%

Magnet isnt very strong

Color5%

The colour is a little bit less vibrant

Name Badges return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

57%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
54%
2Quality-Overall
11%
3Strength
10%
4Defective Material/Parts
4%
5Thin
3%

Common Name Badges questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Name Badges 50/100 on Amazon United Kingdom — Worth a look. The niche generates £62K/yr across 42 tracked products. 1 of 5 products launched in the last 360 days are still selling. Search demand moved -8.0% over the last 90 days.
Search demand for Name Badges on Amazon United Kingdom peaks in Aug–Sep–Oct, where the busiest month runs 1.9× the quietest.