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Name Badges

Maybe

An estimated 0.2% of orders come back. But shoppers spend an estimated $62K a year here, so Name Badges is a Maybe.

Flapen Score
50
50 / 100
Top 37% of 835 Stationery & Office Supplies niches · +3 vs the category median of 47
Market size
£62K/yr205K searches / yr
90-day growth
-8.0%search demand this quarter
Competition
38%top-5 click share · 22 brands · 35 sellers

Flapen Score

Name Badges against its category

The dotted line is the Stationery & Office Supplies average. Past it, Name Badges is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Name Badges market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Name Badges 205K times last year and spent an estimated £62K. The top 5 brands take 64% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
205K
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
5.0%
Market size, estimated
£62Ka year
Peak month
August1.9× the quietest month
Top search term
name badges107K searches a year

02 · Price

A sale here is worth £6.07.

Listings sell for £6.07 on average, from £2.15 to £19.95. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £6.07 that is £607 to £2K a year per listing.

Average price
£6.07under the $15 to $100 sweet spot
Price range
£2.15–£19.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£607–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #152 within Office Supplies. It carries 535 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
43%
Out of stock, average day
1.1%
Average rank
#152in Office Supplies
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
535per listing
Listings tracked
42

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Name Badges products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

£0£2K£4K£6K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

35

Est. top-5 brand share

64%

Top 20: 99%

Est. top-5 click share

38%

Top 20: 77%

Open market

32%

  • Badgemaster23%
  • EDSG16%
  • Jogoico10%
  • TMBMLPP9%
  • Europel6%
  • Gunwon4%

Demand

Name Badges search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 1.9×

Search terms

Top Name Badges search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • name badges107K/yr
  • name badge41K/yr
  • name badges with pin16K/yr
  • personalised name badge10K/yr
  • name badges for work25K/yr
  • name badges personalised7K/yr

Reviews and returns

What reviews say buyers love and hate about Name Badges

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Quality-Overall”
0.2%of orders come back
“The quality isn't as smooth”
A buyer, on “Quality-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Name Badges questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data