Is name badges profitable to sell on Amazon United Kingdom?

The niche generates £62K/yr across 42 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -8.0%. Flapen's verdict: Worth a look (50/100).

How competitive is the name badges niche?

22 brands and 35 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in name badges?

Top complaints mined from reviews: Quality-Overall, Durability, Strength. The return rate is 0.2%.

When does demand for name badges peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 1.9× the quietest.

What does it cost to enter the name badges niche?

Listings span £2.15–£19.95; the average listing price is £6.07 (sweet spot $15–$100). The average incumbent carries 535 reviews — the moat a new listing must climb.

name badges

Worth a look

Shows low returns (0.2%), but a small market ($62K/yr) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Competition

Great38%

top-5 click share — an open shelf

Review moat

Good535.07

avg incumbent reviews — the moat a new listing must climb

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£2.15–£19.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-8.0%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.07

avg listing price — sweet spot $15–$100

Market size

Bad£62K

£62K/yr · 205K searches

According to Flapen's Amazon United Kingdom niche tracking, name badges is a £62K/yr Amazon United Kingdom market (205K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 50/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

name badges market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: £49K–£61K; units × avg price
Conversion rate: 5.0%
Avg BSR: #152
Page quality: 0%
Prime: 43%
Sponsored: 90%
Out of stock: 1.1%
Avg brand age: 44 months
Avg seller age: 194 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

22 falling

Sellers

Top-5 brand share

64%

Top 20: 99%

Top-5 click share

38%

Top 20: 77%

Open market

32%

Badgemaster23%
EDSG16%
Jogoico10%
TMBMLPP9%
Europel6%
Gunwon4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 1.9×

Open Trend

Top name badges search terms

name badges107K/yr -6.9%4.5% conv.
name badge41K/yr -2.3%2.9% conv.
name badges with pin16K/yr +140.3%5.4% conv.
personalised name badge10K/yr -21.3%1.8% conv.
name badges for work25K/yr -76.2%1.3% conv.
name badges personalised7K/yr +32.3%1.6% conv.

All search terms

Top name badges products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jogoico Name Badges with Clip and Pin 60PCS Name Tag 9 x 5.6 cm Name Badge Holder Plastic ID Name Badge Clear Badges Horizontal ID Card Holders for Office School Conference

Jogoico£8.324.4★419 rev

EDSG Personalised Name Badges Engraved Name Badges for Work 1 x 3in Name Tag with Pin or Strong Magnetic Backing Name Badge for Teacher Business Lable Sign Employee Name Plate(Gold 1x3)

EDSG£2.854.6★551 rev

TMBMLPP 100 PCS Name Badges with Crocodile Clip and Safety Pin Clear Badges with Pins Horizontal ID Card Holder for School Colleges Offices Corporate Event Conference

TMBMLPP£12.074.3★193 rev

Badgemaster Hello My Name is Name Badge 76 x 32mm (No Dome) Yellow Black

Badgemaster£4.174.6★644 rev

Badgemaster Hello My Name is Yellow Badge Premium Domed Yellow Black 76 x 32mm GP Practitioner Doctor Healthcare Nurse Medical Staff Clinical Student Assistant

Badgemaster£4.844.6★1,485 rev

Newest

by launch date

Hello My Name is Gel Domed Yellow Black 76 x 32mm Magnetic Name Badge.

Capricornone£4.5511 rev

3mo ago

Badgemaster Hello My Name is Colourful Daisy Resin Dome Personalised Nurse Name Badge White/White 76x32mm

Badgemaster£4.543 rev

6mo ago

EDSG Personalised Name Badges Engraved Name Badges for Work 1 x 3in Name Tag with Pin or Strong Magnetic Backing Name Badge for Teacher Business Lable Sign Employee Name Plate(Gold 1x3)

EDSG£2.85551 rev

11mo ago

Personalised Name Badge Floral Job ID Tag with Pin or Magnet 2.5x7.5cm

Generic£7.0611 rev

1y ago

Personalised Name Badges Custom Name Badges for Work Laser Engraved Name Tags Hello My Name is Badge for School Teacher Kids Business Work Lable Sign Employee Name Plate (Gold Design 1)

EDSG£2.19364 rev

1y ago

What buyers say about name badges

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall39%

“Best quality”

Value For Money16%

“Value for money”

Advertised Vs Actual Product13%

“As advertised”

Magnetic Strength/Adsorption5%

“Excellent signage with a magnetic fixture”

Ease Of Use5%

“Easy to use”

Size-Overall4%

“Size is great too”

Durability3%

“Look Fairly durable”

Color2%

“good colours on branding”

Design-Overall2%

“Pretty design”

Strength1%

“Very sturdy”

What buyers complain about

Quality-Overall28%

“The quality isn't as smooth”

Durability10%

“fell off the next day”

Strength7%

“the pin could be stronger”

Magnetic Strength/Adsorption5%

“Magnet isnt very strong”

Color5%

“The colour is a little bit less vibrant”

Stitch/Finish/Polish3%

“Lovely just a little issue with the finish”

Thickness3%

“A bit thin”

Paper Quality3%

“Didn't expect the paper badges to be inthe badges so writing them was a nd setting them up bit fiddly”

Scratch Resistance3%

“it has all kinds of scratches on the surface”

Charging3%

“charged more than other services providers”

Top return reasons

Size-Overall54%

Quality-Overall11%

Strength10%

Defective Material/Parts4%

Thin3%

Add-Ons/Attachments3%

Magnetic Strength/Adsorption3%

Functionality-Overall3%

Adhesion/Stickiness2%

Thickness2%

Common questions

Is name badges profitable to sell on Amazon United Kingdom?: The niche generates £62K/yr across 42 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -8.0%. Flapen's verdict: Worth a look (50/100).
How competitive is the name badges niche?: 22 brands and 35 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in name badges?: Top complaints mined from reviews: Quality-Overall, Durability, Strength. The return rate is 0.2%.
When does demand for name badges peak?: Demand peaks in Aug–Sep–Oct; the busiest month runs 1.9× the quietest.
What does it cost to enter the name badges niche?: Listings span £2.15–£19.95; the average listing price is £6.07 (sweet spot $15–$100). The average incumbent carries 535 reviews — the moat a new listing must climb.