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Name Badges

Maybe

Returns run at only 0.2% of orders. But shoppers spend only $62K a year here, so Name Badges is a Maybe.

Flapen Score
50
50 / 100
Top 37% of 835 Stationery & Office Supplies niches · +3 vs the category median of 47
Market size
£62K/yr205K searches / yr
90-day growth
-8.0%search demand this quarter
Competition
38%top-5 click share · 22 brands · 35 sellers

Flapen Score

Name Badges against its category

The dotted line is the Stationery & Office Supplies average. Past it, Name Badges is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Name Badges market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Name Badges 205K times last year and spent an estimated £62K. The top 5 brands take 64% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
205K
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
5.0%
Market size, estimated
£62Ka year
Peak month
August1.9× the quietest month
Top search term
name badges107K searches a year

02 · Price

A sale here is worth £6.07.

Listings sell for £6.07 on average, from £2.15 to £19.95. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £6.07 that is £607 to £2K a year per listing.

Average price
£6.07under the $15 to $100 sweet spot
Price range
£2.15–£19.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£607–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #152 within Office Supplies. It carries 535 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
43%
Out of stock, average day
1.1%
Average rank
#152in Office Supplies
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
535per listing
Listings tracked
42

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Name Badges products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

35

Top-5 brand share

64%

Top 20: 99%

Top-5 click share

38%

Top 20: 77%

Open market

32%

  • Badgemaster23%
  • EDSG16%
  • Jogoico10%
  • TMBMLPP9%
  • Europel6%
  • Gunwon4%

Demand

Name Badges search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 1.9×

Search terms

Top Name Badges search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • name badges107K/yr
  • name badge41K/yr
  • name badges with pin16K/yr
  • personalised name badge10K/yr
  • name badges for work25K/yr
  • name badges personalised7K/yr

Reviews and returns

What reviews say buyers love and hate about Name Badges

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall28%+0.74

The quality isn't as smooth

Cheap rubbish

Extremely poor quality

Durability10%−0.06

fell off the next day

Some broken

kept falling off

Strength7%−0.03

the pin could be stronger

pin is bit flimsy it bend and keep opening

they are quite flimsy and thin and out of 50 for a group meeting

Magnetic Strength/Adsorption5%

Magnet isnt very strong

I expect the magnetic ones would be better

Color5%−0.03

The colour is a little bit less vibrant

The yellow will start to come off after a couple of months

Love

Quality-Overall39%+0.74

Best quality

Reliable product

These badges are really good quality

Value For Money16%+1.51

Value for money

Excellent value

Good price

Advertised Vs Actual Product13%+1.88

As advertised

As described

Very nice, looks like the photo

Magnetic Strength/Adsorption5%

Excellent signage with a magnetic fixture

Its magnets are very strong

Excellent highly recommend the magnet version

Ease Of Use5%

Easy to use

Quick and easy process, really nice badge

Looks pretty and easy to read

Return

0.2% Return rate 57% Fixable by listing

Size-Overall54%▆▆▆█▆▃
Quality-Overall11%▆▃▇█▅▁

The quality isn't as smooth

Cheap rubbish

Extremely poor quality

Strength10%▁▇█▁▁▆

the pin could be stronger

pin is bit flimsy it bend and keep opening

they are quite flimsy and thin and out of 50 for a group meeting

Defective Material/Parts4%▁▁▁▁▆█
Thin3%▁▁▁▁▁█

FAQ

Common Name Badges questions

Answered from the same tracked data.