Musical Birthday Cards
MaybeReturns run at only 0.6% of orders. But prices span $0.46–$12.41, mostly outside the sweet spot, so Musical Birthday Cards is a Maybe.
- Flapen Score
- 53 / 100Top 23% of 835 Stationery & Office Supplies niches · +6 vs the category median of 4753
- Market size
- £173K/yr446K searches / yr
- 90-day growth
- -13.7%search demand this quarter
- Competition
- 25%top-5 click share · 45 brands · 61 sellers
Flapen Score
Musical Birthday Cards against its category
The dotted line is the Stationery & Office Supplies average. Past it, Musical Birthday Cards is stronger. Inside it, weaker.
Market
The Musical Birthday Cards market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Musical Birthday Cards 446K times last year and spent an estimated £173K. The top 5 brands take 43% of clicks. Demand peaks in Nov. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
5.3% of searches ended in a purchase last week.
Shoppers searched for this 446K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £173K a year.
- Searches, last 12 months
- 446K
- Growth, 90 days vs prior 90
- -13.7%
- Conversion, latest week
- 5.3%
- Market size, estimated
- £173Ka year
- Peak month
- November3.0× the quietest month
- Top search term
- pop up cards65K searches a year
02 · Price
A sale here is worth £7.32.
Listings sell for £7.32 on average, from £0.46 to £12.41. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £7.32 that is £732 to £2K a year per listing.
- Average price
- £7.32under the $15 to $100 sweet spot
- Price range
- £0.46–£12.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £732–£2K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #1,494 within Cards & Card Stock. It carries 884 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 96%
- Out of stock, average day
- 8.9%
- Average rank
- #1,494in Cards & Card Stock
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 884per listing
- Listings tracked
- 85
04 · Newcomers
Amazon counts 5 of last year's 27 launches as successful.
27 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 27
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Musical Birthday Cards products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
WUJUN Pop Up Birthday Card with Music Light Firework For Men Women
- Price
- £5.27
- Rating
- 4.7/5
- Reviews
- 1,169
- Age
- 3y ago
3D Pop Up Birthday Card with Lights and Sound Blow Out LED Candle with Sensor Singing Musical Greeting Card for Men Women Kids
- Price
- £7.10
- Rating
- 4.7/5
- Reviews
- 538
- Age
- 11mo ago
YianHien 3D Orchid Pop Up Birthday Cards for Women Flower Gifts for Women
- Price
- £6.50
- Rating
- 4.8/5
- Reviews
- 305
- Age
- 1y ago
CUTPOPUP Humming Bird Wisteria Pop Up Birthday Cards for Women 3D Birthday Flowers Greeting Card for Her Wife Mum Valentines Card Anniversary Happy Mothers Day Cards (Wisteria) US8-AN162UK
- Price
- £7.32
- Rating
- 4.8/5
- Reviews
- 9,795
- Age
- 2y ago
Birthday Cards LIGHTS & SOUND Pop up Happy Birthday Card Birthday Gifts for Women Men Husband Wife Kids Greeting Cards With Envelopes
- Price
- £5.65
- Rating
- 4.3/5
- Reviews
- 7,452
- Age
- 3y ago
Trending
90-day click momentum
Magical Fairy Musical Birthday Card for Girls 3D Pop Up Greeting Card with Lights & Music Happy Birthday Card with Enchanted Forest Design for Girl Kids Birthday Gifts
- Price
- £8.81
- Rating
- 4.8/5
- Reviews
- 36
- Age
- 4mo ago
3D Pop Up Birthday Card with Lights and Sound Blow Out LED Candle with Sensor Singing Musical Greeting Card for Men Women Kids (Blue)
- Price
- £7.25
- Rating
- 4.7/5
- Reviews
- 538
- Age
- 7mo ago
AIBAOBAO Hummingbird 3D Pop Up Birthday Card for Women Floral Laser Cut for Mothers Day Valentines Day Wedding Anniversary with Envelope & Blank Note for Mum Wife Sister Daughter Special Wish
- Price
- £5.68
- Rating
- 4.6/5
- Reviews
- 708
- Age
- 11mo ago
Butterfly Flower Birthday Cards for Women 3D Pop Up Happy Birthday Cards
- Price
- £5.86
- Rating
- 4.6/5
- Reviews
- 944
- Age
- 1y ago
3D Pop Up Birthday Card with Lights and Sound Blow Out LED Candle with Sensor Singing Musical Greeting Card for Men Women Kids
- Price
- £7.10
- Rating
- 4.7/5
- Reviews
- 538
- Age
- 11mo ago
Newest
by launch dateMagical Fairy Musical Birthday Card for Girls 3D Pop Up Greeting Card with Lights & Music Happy Birthday Card with Enchanted Forest Design for Girl Kids Birthday Gifts
- Price
- £8.81
- Rating
- 4.8/5
- Reviews
- 36
- Age
- 4mo ago
3D Pop Up Birthday Card with Lights and Sound Blow Out LED Candle with Sensor Singing Musical Greeting Card for Men Women Kids (Blue)
- Price
- £7.25
- Rating
- 4.7/5
- Reviews
- 538
- Age
- 7mo ago
Rockin Cat Birthday Card with Lights & Music Musical Greeting Card with Pop-Up Guitar Cat for Cat Lovers Unique Fun Gift for Women & Men
- Price
- £7.82
- Rating
- 4.6/5
- Reviews
- 120
- Age
- 10mo ago
AIBAOBAO Hummingbird 3D Pop Up Birthday Card for Women Floral Laser Cut for Mothers Day Valentines Day Wedding Anniversary with Envelope & Blank Note for Mum Wife Sister Daughter Special Wish
- Price
- £5.68
- Rating
- 4.6/5
- Reviews
- 708
- Age
- 11mo ago
3D Pop Up Birthday Card with Lights and Sound Blow Out LED Candle with Sensor Singing Musical Greeting Card for Men Women Kids
- Price
- £7.10
- Rating
- 4.7/5
- Reviews
- 538
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
45 falling
Sellers
61
Top-5 brand share
43%
Top 20: 86%
Top-5 click share
25%
Top 20: 57%
Open market
52%
- WUJUN11%
- Invrstne10%
- Ecloverlife8%
- YianHien7%
- Hierein6%
- FITMITE5%
Demand
Musical Birthday Cards search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 3.0×
Search terms
Top Musical Birthday Cards search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pop up cards65K/yr
- musical birthday cards60K/yr
- pop up birthday cards for women55K/yr
- pop up card48K/yr
- 3d birthday cards for women25K/yr
- 3d birthday card23K/yr
- pop up birthday cards for men21K/yr
- 3d cards17K/yr
- pop up cards for women16K/yr
- musical birthday card15K/yr
Reviews and returns
What reviews say buyers love and hate about Musical Birthday Cards
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
DID NOT WORK
Never worked
Does not function as stated
ABIT expensive
a little on the pricey side
Not really worth the price either
Too big
Quite small
small card,
Absolute garbage
if Im completely honest could be a tiny bit higher quality
Poor Quality
The sound isn't great
did not play sound
Did not make any sound
Love
Good quality card
Good quality, attractive card
Amazing quality
Value for money
Excellent value for money
Good price
Brilliant fun
Fun card
Fun card
The colours are vibrant
Beautiful colours
Beautiful colors
As described
Just as shown
Exactly as advertised
Return
0.6% Return rate 22% Fixable by listing
DID NOT WORK
Never worked
Does not function as stated
The sound isn't great
did not play sound
Did not make any sound
not as colourful as the picture shows on here
Was sent a pink one instead of a black & gold one
Felt that the colours could have been bit brighter
Does not work as described
Not as advertised
It is very misleading
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Musical Birthday Cards questions
Answered from the same tracked data.