Mummy Birthday Card
prices mostly outside the sweet spot ($1.61–$12.18) — Mummy Birthday Card doesn't clear our bar today.
Flapen Score
Is Mummy Birthday Card profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Mummy Birthday Card is a £46K/yr Amazon United Kingdom market (100K searches/yr). The top 5 brands hold 60% of demand. Verdict: Skip it — 49/100.
Mummy Birthday Card: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +8.4% over the last 90 days and 13.3% of searches end in a purchase.
£46K
revenue / yr
Who owns the niche?
The top 5 brands hold 60% of demand, so 40% of the market is open.
40%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 27 products
Top Mummy Birthday Card products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Purple Print House Happy First Birthday as my Mummy Babygrow Baby Boys Girls Heart Vest Babies 6-12 Months White
- Price
- £12.18
- Rating
- 4.6/5
- Reviews
- 34
- Age
- 2y ago
Piccadilly Greetings Group Ltd Happy Birthday Mummy Greeting Card - Large 9 x 6.25 Inches Pink
- Price
- £2.89
- Rating
- 4.6/5
- Reviews
- 9,761
- Age
- 7y ago
Birthday Card Best Mummy Ever From Daughter & Son Happy Birthday Mummy 150mm x 150mm
- Price
- £3.40
- Rating
- 4.6/5
- Reviews
- 87
- Age
- 2y ago
Danilo Promotions Ltd Bluey Birthday Card for Mummy
- Price
- £2.12
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 12mo ago
Mum Birthday Cards from Son or Daughter - Mummysaurus Card - Pink Dinosaur Bday Card for Mummy from Little Boy Girl or Toddler. Perfect for Mummy Mam Mom
- Price
- £3.32
- Rating
- 4.7/5
- Reviews
- 338
- Age
- 2y ago
Trending
90-day click momentum
Virelle Funny Birthday Card for Mummy Love You Mummy... Can I Have a Snack? Cheeky Mum Birthday Card from Kids Blank Inside with Envelope
- Price
- £3.37
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Me To You Tatty Teddy Amazing Mummy Bear Balancing Cake Luxury Gold Foil Birthday Card 6 X 9 Inches - Official Collection
- Price
- £2.11
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 5mo ago
Happy Birthday Mummy Card First Mothers Day Keepsake Gift for Mam with Envelope Loved You My Entire Life Gifts for Mummy from Daughter Son Kids
- Price
- £3.25
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6mo ago
Purple Print House Happy First Birthday as my Mummy Babygrow Baby Boys Girls Heart Vest Babies 6-12 Months White
- Price
- £12.18
- Rating
- 4.6/5
- Reviews
- 34
- Age
- 2y ago
Mummy Birthday Card Bee-utiful
- Price
- £3.32
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 7mo ago
Newest
by launch dateVirelle Funny Birthday Card for Mummy Love You Mummy... Can I Have a Snack? Cheeky Mum Birthday Card from Kids Blank Inside with Envelope
- Price
- £3.37
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Me To You Tatty Teddy Amazing Mummy Bear Balancing Cake Luxury Gold Foil Birthday Card 6 X 9 Inches - Official Collection
- Price
- £2.11
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 5mo ago
Happy Birthday Mummy Card First Mothers Day Keepsake Gift for Mam with Envelope Loved You My Entire Life Gifts for Mummy from Daughter Son Kids
- Price
- £3.25
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6mo ago
Mummy Birthday Card Bee-utiful
- Price
- £3.32
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 7mo ago
LimaLima Birthday Card Mummy & Daddy From Young Son or Daughter Cheeky Little Monkey Design
- Price
- £3.27
- Rating
- 4.8/5
- Reviews
- 19
- Age
- 8mo ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
20 falling
Sellers
34
Top-5 brand share
60%
Top 20: 100%
Top-5 click share
51%
Top 20: 92%
Open market
34%
- Printperfect15%
- Purple Print House14%
- Piccadilly Greetings13%
- Hey Chimp9%
- Danilo Promotions LTD8%
- LimaLima6%
Mummy Birthday Card demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Mummy Birthday Card search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mummy birthday card50K/yr
- happy birthday mummy19K/yr
- happy birthday mummy card10K/yr
- birthday card mummy7K/yr
- mummy birthday6K/yr
- birthday card for mummy5K/yr
- birthday cards for mummy4K/yr
What reviews say buyers love and hate about Mummy Birthday Card
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“My cards was all bent lovely quality an price”
“Got a good laugh out of this one”
“nice design”
“Worth every penny”
“great birthday card”
Mummy Birthday Card return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
33%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mummy Birthday Card questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
