Mummy Birthday Card

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months

100K

Growth, 90 days vs prior 90

+8.4%

Conversion, latest week

13.3%

Market size, estimated

£46Ka year

Peak month

July1.4× the quietest month

Top search term

mummy birthday card50K searches a year

Listings sell for £3.49 on average, from £1.61 to £12.18. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £3.49 that is £873 to £2K a year per listing.

Average price

£3.49under the $15 to $100 sweet spot

Price range

£1.61–£12.18

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

£873–£2K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #2,587 within Cards & Card Stock. It carries 822 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

100%

Out of stock, average day

5.7%

Average rank

#2,587in Cards & Card Stock

Average rating

4.62 starsAmazon United Kingdom average 4.36 stars

Average reviews

822per listing

Listings tracked

27

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

25 months