mummy birthday card
Skip itPrices mostly outside the sweet spot ($1.61–$12.18) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Brand share
Great60%top-5 brand share — no brand owns this niche
Review moat
Good821.56avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Okay+8.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£46K£46K/yr · 100K searches
Avg price
Bad£3.49avg listing price — sweet spot $15–$100
Price range
Bad£1.61–£12.18cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, mummy birthday card is a £46K/yr Amazon United Kingdom market (100K searches/yr). The top 5 brands hold 60% of demand. Verdict: Skip it — 49/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
mummy birthday card market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £44K–£52K
- units × avg price
- Conversion rate
- 13.3%
- Avg BSR
- #2,587
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 5.7%
- Avg brand age
- 25 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
34
Top-5 brand share
60%
Top 20: 100%
Top-5 click share
51%
Top 20: 92%
Open market
34%
- Printperfect15%
- Purple Print House14%
- Piccadilly Greetings13%
- Hey Chimp9%
- Danilo Promotions LTD8%
- LimaLima6%
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — +8.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top mummy birthday card search terms
- mummy birthday card50K/yr
- happy birthday mummy19K/yr
- happy birthday mummy card10K/yr
- birthday card mummy7K/yr
- mummy birthday6K/yr
- birthday card for mummy5K/yr
- birthday cards for mummy4K/yr
Top mummy birthday card products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Purple Print House Happy First Birthday as my Mummy Babygrow Baby Boys Girls Heart Vest Babies 6-12 Months White
Purple Print House£12.184.6★34 rev
Piccadilly Greetings Group Ltd Happy Birthday Mummy Greeting Card - Large 9 x 6.25 Inches Pink
Piccadilly Greetings£2.894.6★9,761 rev
Birthday Card Best Mummy Ever From Daughter & Son Happy Birthday Mummy 150mm x 150mm
Printperfect£3.404.6★87 rev
Danilo Promotions Ltd Bluey Birthday Card for Mummy
Danilo Promotions LTD£2.124.1★7 rev
Mum Birthday Cards from Son or Daughter - Mummysaurus Card - Pink Dinosaur Bday Card for Mummy from Little Boy Girl or Toddler. Perfect for Mummy Mam Mom
Hey Chimp£3.324.7★338 rev
Newest
by launch date
Virelle Funny Birthday Card for Mummy Love You Mummy... Can I Have a Snack? Cheeky Mum Birthday Card from Kids Blank Inside with Envelope
Virelle£3.370 rev
Me To You Tatty Teddy Amazing Mummy Bear Balancing Cake Luxury Gold Foil Birthday Card 6 X 9 Inches - Official Collection
Me To You£2.112 rev
Happy Birthday Mummy Card First Mothers Day Keepsake Gift for Mam with Envelope Loved You My Entire Life Gifts for Mummy from Daughter Son Kids
ZENTHRAA£3.253 rev
Mummy Birthday Card Bee-utiful
Stuff4£3.325 rev
LimaLima Birthday Card Mummy & Daddy From Young Son or Daughter Cheeky Little Monkey Design
LimaLima£3.2719 rev
Trending
90-day click momentumVirelle Funny Birthday Card for Mummy Love You Mummy... Can I Have a Snack? Cheeky Mum Birthday Card from Kids Blank Inside with Envelope
Virelle£3.370.0★
Me To You Tatty Teddy Amazing Mummy Bear Balancing Cake Luxury Gold Foil Birthday Card 6 X 9 Inches - Official Collection
Me To You£2.114.5★
Happy Birthday Mummy Card First Mothers Day Keepsake Gift for Mam with Envelope Loved You My Entire Life Gifts for Mummy from Daughter Son Kids
ZENTHRAA£3.255.0★
Purple Print House Happy First Birthday as my Mummy Babygrow Baby Boys Girls Heart Vest Babies 6-12 Months White
Purple Print House£12.184.6★
Mummy Birthday Card Bee-utiful
Stuff4£3.324.8★
What buyers say about mummy birthday card
What buyers praise and complain about, mined from review topics.What buyers love
“My cards was all bent lovely quality an price”
“Got a good laugh out of this one”
“nice design”
“Worth every penny”
“great birthday card”
“The glossy printing & quality is lovely and the sentiment would melt anyones heart”
Top return reasons
Common questions
- Is mummy birthday card profitable to sell on Amazon United Kingdom?
- The niche generates £46K/yr across 27 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +8.4%. Flapen's verdict: Skip it (49/100).
- How competitive is the mummy birthday card niche?
- 20 brands and 34 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 60% of demand.
- When does demand for mummy birthday card peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the mummy birthday card niche?
- Listings span £1.61–£12.18; the average listing price is £3.49 (sweet spot $15–$100). The average incumbent carries 822 reviews — the moat a new listing must climb.