Mummy Birthday Card

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months

100K

Growth, 90 days vs prior 90

+8.4%

Conversion, latest week

13.3%

Market size, estimated

£46Ka year

Peak month

July1.4× the quietest month

Top search term

mummy birthday card50K searches a year

Listings sell for £3.49 on average, from £1.61 to £12.18. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £3.49 that is £873 to £2K a year per listing.

Average price

£3.49under the $15 to $100 sweet spot

Price range

£1.61–£12.18

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

£873–£2K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #2,587 within Cards & Card Stock. It carries 822 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

100%

Out of stock, average day

5.7%

Average rank

#2,587in Cards & Card Stock

Average rating

4.62 starsAmazon United Kingdom average 4.36 stars

Average reviews

822per listing

Listings tracked

27

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

25 months