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Mum Christmas Card

Fail

The top 5 brands take 100% of clicks, so Mum Christmas Card is a Fail.

Flapen Score
30
30 / 100
Ranks 763 of 835 Stationery & Office Supplies niches · −17 vs the category median of 47
Market size
£74K/yr395K searches / yr
90-day growth
-27.2%search demand this quarter
Competition
75%top-5 click share · 5 brands · 11 sellers

Flapen Score

Mum Christmas Card against its category

The dotted line is the Stationery & Office Supplies average. Past it, Mum Christmas Card is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mum Christmas Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mum Christmas Card 395K times last year and spent an estimated £74K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 395K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
395K
Growth, 90 days vs prior 90
-27.2%
Conversion, latest week
5.7%
Market size, estimated
£74Ka year
Peak month
December1337.3× the quietest month
Top search term
mum christmas card190K searches a year

02 · Price

A sale here is worth £3.29.

Listings sell for £3.29 on average, from £2.35 to £4.17. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £3.29 that is £823 to £2K a year per listing.

Average price
£3.29under the $15 to $100 sweet spot
Price range
£2.35–£4.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£823–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #2,036 within Cards & Card Stock. It carries 64 reviews at 4.81 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
89%
Out of stock, average day
16.4%
Average rank
#2,036in Cards & Card Stock
Average rating
4.81 starsAmazon United Kingdom average 4.36 stars
Average reviews
64per listing
Listings tracked
9

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Mum Christmas Card products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£30K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Me To You41%
  • Piccadilly Greetings28%
  • Me To You Bear13%
  • Absolutely Yours10%
  • doodlecards7%

Demand

Mum Christmas Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1337.3×

Search terms

Top Mum Christmas Card search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mum christmas card190K/yr
  • christmas card mum63K/yr
  • christmas cards for mum18K/yr
  • christmas cards mum24K/yr
  • christmas card for mum30K/yr
  • mam christmas card11K/yr
  • mum xmas card17K/yr
  • xmas card mum6K/yr
  • mother christmas card10K/yr
  • merry christmas mum card4K/yr

Reviews and returns

What reviews say buyers love and hate about Mum Christmas Card

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Quality-Overall100%+4.90

Nice quality

Good quality, good price, nice words

FAQ

Common Mum Christmas Card questions

Answered from the same tracked data.