mum christmas card
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible64.11avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad£74K£74K/yr · 395K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-27.2%90-day search growth — must beat 0% to launch
Avg price
Bad£3.29avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.35–£4.17cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, mum christmas card is a £74K/yr Amazon United Kingdom market (395K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 30/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
mum christmas card market data
- Units sold / yr
- 30K–40K
- avg 250–500/product
- Revenue / yr
- £99K–£132K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #2,036
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 0%
- Out of stock
- 16.4%
- Avg brand age
- 32 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Me To You41%
- Piccadilly Greetings28%
- Me To You Bear13%
- Absolutely Yours10%
- doodlecards7%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -27.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1337.3×
Top mum christmas card search terms
- mum christmas card190K/yr
- christmas card mum63K/yr
- christmas cards for mum18K/yr
- christmas cards mum24K/yr
- christmas card for mum30K/yr
- mam christmas card11K/yr
- mum xmas card17K/yr
- xmas card mum6K/yr
- mother christmas card10K/yr
- merry christmas mum card4K/yr
Top mum christmas card products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Me To You Tatty Teddy Christmas Card To A Lovely Mum Tatty Teddy With Tree Sketchbook Design 6x9ins - Official Collection
Me To You£3.055.0★2 rev
Piccadilly Greetings Classic Christmas Card Mum - 9 x 6 inches - Regal Publishing
Piccadilly Greetings£3.324.7★288 rev
Me To You Tatty Teddy Christmas Card To My Wonderful Mum Lovely Card With Paper Insert 6x9ins - Official Collection
Me To You Bear£3.524.9★16 rev
Me To You Tatty Teddy Christmas Card To A Very Special Mam Tatty Teddy In The Snow 6x9ins - Official Collection
Me To You£2.354.7★15 rev
Christmas Card for Mum. Green Wreath Design. Verse Inside. 150x150mm card size. Ecofriendly and Made in U.K.
Absolutely Yours£3.004.6★79 rev
Newest
by launch dateMe To You Tatty Teddy Christmas Card To A Lovely Mum Tatty Teddy With Tree Sketchbook Design 6x9ins - Official Collection
Me To You£3.052 rev
Me To You Tatty Teddy Christmas Card To My Wonderful Mum Lovely Card With Paper Insert 6x9ins - Official Collection
Me To You Bear£3.5216 rev
Me To You Tatty Teddy Christmas Card To A Very Special Mam Tatty Teddy In The Snow 6x9ins - Official Collection
Me To You£2.3515 rev
Me to You Tatty Teddy 3D Christmas Card For Mum 6x9ins - Official Collection
Me To You£4.1713 rev
Christmas Card for Mum. Green Wreath Design. Verse Inside. 150x150mm card size. Ecofriendly and Made in U.K.
Absolutely Yours£3.0079 rev
Trending
90-day click momentumMe To You Tatty Teddy Christmas Card To A Lovely Mum Tatty Teddy With Tree Sketchbook Design 6x9ins - Official Collection
Me To You£3.055.0★
doodlecards Mum Christmas Card Robin on Holly Tree Medium Size Christmas Card for Mum with Plain Envelope
doodlecards£3.994.8★
Piccadilly Greetings Classic Christmas Card Mum - 9 x 6 inches - Regal Publishing
Piccadilly Greetings£3.324.7★
Me To You Tatty Teddy Christmas Card To My Wonderful Mum Lovely Card With Paper Insert 6x9ins - Official Collection
Me To You Bear£3.524.9★
Me To You Tatty Teddy Christmas Card To A Very Special Mam Tatty Teddy In The Snow 6x9ins - Official Collection
Me To You£2.354.7★
What buyers say about mum christmas card
What buyers praise and complain about, mined from review topics.What buyers love
“Nice quality”
Common questions
- Is mum christmas card profitable to sell on Amazon United Kingdom?
- The niche generates £74K/yr across 9 tracked products. 90-day search growth is -27.2%. Flapen's verdict: Skip it (30/100).
- How competitive is the mum christmas card niche?
- 5 brands and 11 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- When does demand for mum christmas card peak?
- Demand peaks in Nov–Dec; the busiest month runs 1337.3× the quietest.
- What does it cost to enter the mum christmas card niche?
- Listings span £2.35–£4.17; the average listing price is £3.29 (sweet spot $15–$100). The average incumbent carries 64 reviews — the moat a new listing must climb.