Mum Birthday Cards

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £574K a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

+0.9%

Conversion, latest week

11.3%

Market size, estimated

£574Ka year

Peak month

February1.4× the quietest month

Top search term

mum birthday card678K searches a year

Listings sell for £3.70 on average, from £1.37 to £7.32. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,000 to 2,500 of them. At £3.70 that is £7K to £9K a year per listing.

Average price

£3.70under the $15 to $100 sweet spot

Price range

£1.37–£7.32

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

125K–150K

Units per listing a year

2,000–2,500

Revenue per listing a year

£7K–£9K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #933 within Cards & Card Stock. It carries 880 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

100%

Out of stock, average day

1.3%

Average rank

#933in Cards & Card Stock

Average rating

4.64 starsAmazon United Kingdom average 4.36 stars

Average reviews

880per listing

Listings tracked

41

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

2Amazon's first-year sales bar

Average brand age

26 months