Mum Birthday Cards
Mum Birthday Cards shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Mum Birthday Cards profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Mum Birthday Cards is a £574K/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 57/100.
Mum Birthday Cards: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +0.9% over the last 90 days and 11.3% of searches end in a purchase.
£574K
revenue / yr
Who owns the niche?
The top 5 brands hold 57% of demand, so 43% of the market is open.
43%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 41 products
Top Mum Birthday Cards products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Piccadilly Greetings Traditional Birthday Card Mum - 10 x 7 inches
- Price
- £3.53
- Rating
- 4.7/5
- Reviews
- 615
- Age
- 6y ago
Old English Co. Lovely Mum Birthday Card for Her - Dark Flower Bunch and Butterfly Artwork Birthday Card for Mum from Children - Cute Mum Birthday Card (NOT 3D CARD)
- Price
- £3.30
- Rating
- 3.6/5
- Reviews
- 1,125
- Age
- 2y ago
Piccadilly Greetings Avant Garde Studios Classic Birthday Card Mum - Green 8 x 6 inches
- Price
- £2.57
- Rating
- 4.6/5
- Reviews
- 9,761
- Age
- 3y ago
IC&G Birthday Card for Mum Floral Butterfly Design
- Price
- £3.70
- Rating
- 4.7/5
- Reviews
- 208
- Age
- 1y ago
Mirelia Birthday Card for Mum Purple Watercolour Butterfly and Floral Design Sentimental Mother Birthday Wishes 20.5 x 13.5 cm with Envelope.
- Price
- £4.21
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 3mo ago
Trending
90-day click momentumMirelia Birthday Card for Mum Purple Watercolour Butterfly and Floral Design Sentimental Mother Birthday Wishes 20.5 x 13.5 cm with Envelope.
- Price
- £4.21
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 3mo ago
Me To You Tatty Teddy Fabulous Mum Bear With Flowers Luxury Gold Foil Birthday Card 6 X 9 Inches - Official Collection
- Price
- £2.30
- Rating
- 5.0/5
- Reviews
- 14
- Age
- 6mo ago
Butterfly Flower Birthday Cards for Women 3D Pop Up Happy Birthday Cards
- Price
- £5.86
- Rating
- 4.6/5
- Reviews
- 944
- Age
- 1y ago
Piccadilly Greetings Avant Garde Studios Classic Birthday Card Mum - Green 8 x 6 inches
- Price
- £2.57
- Rating
- 4.6/5
- Reviews
- 9,761
- Age
- 3y ago
TheGiffter Mum Birthday Card Happy Birthday Mummy Wooden Heart Plaque Gift with Envelope 150x150mm Card for Mother from Son Daughter Children Kids
- Price
- £5.24
- Rating
- 4.7/5
- Reviews
- 39
- Age
- 9mo ago
Newest
by launch dateMirelia Birthday Card for Mum Purple Watercolour Butterfly and Floral Design Sentimental Mother Birthday Wishes 20.5 x 13.5 cm with Envelope.
- Price
- £4.21
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 3mo ago
Me To You Tatty Teddy Fabulous Mum Bear With Flowers Luxury Gold Foil Birthday Card 6 X 9 Inches - Official Collection
- Price
- £2.30
- Rating
- 5.0/5
- Reviews
- 14
- Age
- 6mo ago
Virelle Funny Mum Birthday Card from Son or Daughter - Nursing Home Humor Birthday Card for Mum Am I Your Favorite Child? Sibling Rivalry Mothers Joke Banter Novelty Card Gift
- Price
- £3.34
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 9mo ago
TheGiffter Mum Birthday Card Happy Birthday Mummy Wooden Heart Plaque Gift with Envelope 150x150mm Card for Mother from Son Daughter Children Kids
- Price
- £5.24
- Rating
- 4.7/5
- Reviews
- 39
- Age
- 9mo ago
Cute Happy Birthday Mum Card Pop Up 3d Funny Special Personalised Gifts Cards for Mom/Mother/Mam from Son or Daughter (mum birthday cards)
- Price
- £4.94
- Rating
- 4.5/5
- Reviews
- 161
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
26 falling
Sellers
52
Top-5 brand share
57%
Top 20: 95%
Top-5 click share
43%
Top 20: 81%
Open market
37%
- Piccadilly Greetings24%
- Old English Company11%
- Me To You10%
- IC&G, International Cards & Gifts7%
- Mirelia6%
- Printperfect6%
Mum Birthday Cards demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Mum Birthday Cards search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mum birthday card678K/yr
- birthday card mum189K/yr
- birthday card for mum85K/yr
- happy birthday mum card76K/yr
- birthday cards for mum75K/yr
- happy birthday mum54K/yr
- mom birthday card36K/yr
- mother birthday card34K/yr
- mum birthday cards28K/yr
- mums birthday card15K/yr
What reviews say buyers love and hate about Mum Birthday Cards
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“pretty and good quality card”
“Good value”
“The design is beautiful”
“Exactly as shown in the photographs”
“The colours were beautiful too”
What buyers complain about
84% of reviews“Not worth the price”
“Very poor quality”
“Picture misleading”
“small card,”
“Not 3d- its a flat card”
Mum Birthday Cards return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
44%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mum Birthday Cards questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
