Mum Birthday Cards
MaybeReturns run at only 0.1% of orders. But prices span $1.37–$7.32, mostly outside the sweet spot, so Mum Birthday Cards is a Maybe.
- Flapen Score
- 57 / 100Top 11% of 835 Stationery & Office Supplies niches · +10 vs the category median of 4757
- Market size
- £574K/yr1.4M searches / yr
- 90-day growth
- +0.9%search demand this quarter
- Competition
- 43%top-5 click share · 26 brands · 52 sellers
Flapen Score
Mum Birthday Cards against its category
The dotted line is the Stationery & Office Supplies average. Past it, Mum Birthday Cards is stronger. Inside it, weaker.
Market
The Mum Birthday Cards market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mum Birthday Cards 1.4M times last year and spent an estimated £574K. The top 5 brands take 57% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
11.3% of searches ended in a purchase last week.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £574K a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- +0.9%
- Conversion, latest week
- 11.3%
- Market size, estimated
- £574Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- mum birthday card678K searches a year
02 · Price
A sale here is worth £3.70.
Listings sell for £3.70 on average, from £1.37 to £7.32. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,000 to 2,500 of them. At £3.70 that is £7K to £9K a year per listing.
- Average price
- £3.70under the $15 to $100 sweet spot
- Price range
- £1.37–£7.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #933 within Cards & Card Stock. It carries 880 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 1.3%
- Average rank
- #933in Cards & Card Stock
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 880per listing
- Listings tracked
- 41
04 · Newcomers
Amazon counts 2 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Mum Birthday Cards products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Piccadilly Greetings Traditional Birthday Card Mum - 10 x 7 inches
- Price
- £3.53
- Rating
- 4.7/5
- Reviews
- 615
- Age
- 6y ago
Old English Co. Lovely Mum Birthday Card for Her - Dark Flower Bunch and Butterfly Artwork Birthday Card for Mum from Children - Cute Mum Birthday Card (NOT 3D CARD)
- Price
- £3.30
- Rating
- 3.6/5
- Reviews
- 1,125
- Age
- 2y ago
Piccadilly Greetings Avant Garde Studios Classic Birthday Card Mum - Green 8 x 6 inches
- Price
- £2.57
- Rating
- 4.6/5
- Reviews
- 9,761
- Age
- 3y ago
IC&G Birthday Card for Mum Floral Butterfly Design
- Price
- £3.70
- Rating
- 4.7/5
- Reviews
- 208
- Age
- 1y ago
Mirelia Birthday Card for Mum Purple Watercolour Butterfly and Floral Design Sentimental Mother Birthday Wishes 20.5 x 13.5 cm with Envelope.
- Price
- £4.21
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 3mo ago
Trending
90-day click momentumMirelia Birthday Card for Mum Purple Watercolour Butterfly and Floral Design Sentimental Mother Birthday Wishes 20.5 x 13.5 cm with Envelope.
- Price
- £4.21
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 3mo ago
Me To You Tatty Teddy Fabulous Mum Bear With Flowers Luxury Gold Foil Birthday Card 6 X 9 Inches - Official Collection
- Price
- £2.30
- Rating
- 5.0/5
- Reviews
- 14
- Age
- 6mo ago
Butterfly Flower Birthday Cards for Women 3D Pop Up Happy Birthday Cards
- Price
- £5.86
- Rating
- 4.6/5
- Reviews
- 944
- Age
- 1y ago
Piccadilly Greetings Avant Garde Studios Classic Birthday Card Mum - Green 8 x 6 inches
- Price
- £2.57
- Rating
- 4.6/5
- Reviews
- 9,761
- Age
- 3y ago
TheGiffter Mum Birthday Card Happy Birthday Mummy Wooden Heart Plaque Gift with Envelope 150x150mm Card for Mother from Son Daughter Children Kids
- Price
- £5.24
- Rating
- 4.7/5
- Reviews
- 39
- Age
- 9mo ago
Newest
by launch dateMirelia Birthday Card for Mum Purple Watercolour Butterfly and Floral Design Sentimental Mother Birthday Wishes 20.5 x 13.5 cm with Envelope.
- Price
- £4.21
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 3mo ago
Me To You Tatty Teddy Fabulous Mum Bear With Flowers Luxury Gold Foil Birthday Card 6 X 9 Inches - Official Collection
- Price
- £2.30
- Rating
- 5.0/5
- Reviews
- 14
- Age
- 6mo ago
Virelle Funny Mum Birthday Card from Son or Daughter - Nursing Home Humor Birthday Card for Mum Am I Your Favorite Child? Sibling Rivalry Mothers Joke Banter Novelty Card Gift
- Price
- £3.34
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 9mo ago
TheGiffter Mum Birthday Card Happy Birthday Mummy Wooden Heart Plaque Gift with Envelope 150x150mm Card for Mother from Son Daughter Children Kids
- Price
- £5.24
- Rating
- 4.7/5
- Reviews
- 39
- Age
- 9mo ago
Cute Happy Birthday Mum Card Pop Up 3d Funny Special Personalised Gifts Cards for Mom/Mother/Mam from Son or Daughter (mum birthday cards)
- Price
- £4.94
- Rating
- 4.5/5
- Reviews
- 161
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 falling
Sellers
52
Top-5 brand share
57%
Top 20: 95%
Top-5 click share
43%
Top 20: 81%
Open market
37%
- Piccadilly Greetings24%
- Old English Company11%
- Me To You10%
- IC&G, International Cards & Gifts7%
- Mirelia6%
- Printperfect6%
Demand
Mum Birthday Cards search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Mum Birthday Cards search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mum birthday card678K/yr
- birthday card mum189K/yr
- birthday card for mum85K/yr
- happy birthday mum card76K/yr
- birthday cards for mum75K/yr
- happy birthday mum54K/yr
- mom birthday card36K/yr
- mother birthday card34K/yr
- mum birthday cards28K/yr
- mums birthday card15K/yr
Reviews and returns
What reviews say buyers love and hate about Mum Birthday Cards
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not worth the price
Its WAY over priced
ABIT expensive
Very poor quality
Overpriced for poor quality
Very expensive for the quality
Picture misleading
Misleading
misleading
small card,
Quite small
Larger than I expected
Not 3d- its a flat card
Love
pretty and good quality card
This card is very well made
Excellent quality
Good value
worth the money
Excellent value for money
The design is beautiful
Pretty design
Very clever design
Exactly as shown in the photographs
The card was as shown
As described
The colours were beautiful too
the colour scheme
Colours are bold
Return
0.1% Return rate 44% Fixable by listing
Picture misleading
Misleading
misleading
Very poor quality
Overpriced for poor quality
Very expensive for the quality
small card,
Quite small
Larger than I expected
Not 3d- its a flat card
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mum Birthday Cards questions
Answered from the same tracked data.