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Mum and Dad Christmas Card

Fail

Demand is soft, at -56.1% this quarter, so Mum and Dad Christmas Card is a Fail.

Flapen Score
28
28 / 100
Ranks 784 of 835 Stationery & Office Supplies niches · −19 vs the category median of 47
Market size
£54K/yr215K searches / yr
90-day growth
-56.1%search demand this quarter
Competition
100%top-5 click share · 3 brands · 11 sellers

Flapen Score

Mum and Dad Christmas Card against its category

The dotted line is the Stationery & Office Supplies average. Past it, Mum and Dad Christmas Card is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mum and Dad Christmas Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mum and Dad Christmas Card 215K times last year and spent an estimated £54K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -56.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
215K
Growth, 90 days vs prior 90
-56.1%
Conversion, latest week
7.5%
Market size, estimated
£54Ka year
Peak month
December1926.2× the quietest month
Top search term
mum and dad christmas card116K searches a year

02 · Price

A sale here is worth £3.33.

Listings sell for £3.33 on average, from £3.22 to £3.53. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £3.33 that is £333 to £833 a year per listing.

Average price
£3.33under the $15 to $100 sweet spot
Price range
£3.22–£3.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
£333–£833
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.5% of listings are out of stock. The average listing ranks #2,916 within Cards & Card Stock. It carries 53 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
18.5%
Average rank
#2,916in Cards & Card Stock
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
53per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Mum and Dad Christmas Card products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£22K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

11

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Piccadilly Greetings56%
  • Me To You25%
  • Absolutely Yours18%
  • Open — no brand owns it (0%)

Demand

Mum and Dad Christmas Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KHoliday '24Spike '25Prime Day '25Holiday '25Prime Day '26SepOctNovDecJanFebMarJunJulAugSepOctNovDecJanFebMarJul

Peak months: Nov, Dec · busiest ÷ quietest = 1926.2×

Search terms

Top Mum and Dad Christmas Card search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mum and dad christmas card116K/yr
  • mum and dad christmas cards8K/yr
  • christmas card mum and dad27K/yr
  • christmas cards mum and dad13K/yr
  • christmas card for mum and dad7K/yr
  • mam and dad christmas card8K/yr
  • mum & dad christmas card10K/yr
  • parents christmas card5K/yr
  • mum dad christmas card7K/yr
  • mom and dad christmas card6K/yr

FAQ

Common Mum and Dad Christmas Card questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data