Mum and Dad Anniversary Card

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months

149K

Growth, 90 days vs prior 90

+18.8%

Conversion, latest week

12.6%

Market size, estimated

£63Ka year

Peak month

September3.4× the quietest month

Top search term

mum and dad anniversary card69K searches a year

Listings sell for £3.37 on average, from £1.88 to £6.10. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £3.37 that is £843 to £2K a year per listing.

Average price

£3.37under the $15 to $100 sweet spot

Price range

£1.88–£6.10

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£843–£2K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

65% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #559 within Cards & Card Stock. It carries 137 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

97%

Out of stock, average day

3.0%

Average rank

#559in Cards & Card Stock

Average rating

4.74 starsAmazon United Kingdom average 4.36 stars

Average reviews

137per listing

Listings tracked

31

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months