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Mothers Day Gift Bag

Fail

Demand is soft, at -98.0% this quarter, so Mothers Day Gift Bag is a Fail.

Flapen Score
33
33 / 100
Ranks 723 of 835 Stationery & Office Supplies niches · −14 vs the category median of 47
Market size
£25K/yr88K searches / yr
90-day growth
-98.0%search demand this quarter
Competition
79%top-5 click share · 7 brands · 11 sellers

Flapen Score

Mothers Day Gift Bag against its category

The dotted line is the Stationery & Office Supplies average. Past it, Mothers Day Gift Bag is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mothers Day Gift Bag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mothers Day Gift Bag 88K times last year and spent an estimated £25K. The top 5 brands take 92% of clicks. Demand peaks in Mar. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -98.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-98.0%
Conversion, latest week
7.1%
Market size, estimated
£25Ka year
Peak month
March150.6× the quietest month
Top search term
mum gift bag6K searches a year

02 · Price

A sale here is worth £3.95.

Listings sell for £3.95 on average, from £2.23 to £5.94. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £3.95 that is £395 to £988 a year per listing.

Average price
£3.95under the $15 to $100 sweet spot
Price range
£2.23–£5.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£395–£988
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 28.4% of listings are out of stock. The average listing ranks #1,602 within Envelopes & Mailing Supplies. It carries 533 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
90%
Out of stock, average day
28.4%
Average rank
#1,602in Envelopes & Mailing Supplies
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
533per listing
Listings tracked
10

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
18 months

Products

Top Mothers Day Gift Bag products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 rising

Sellers

11

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

79%

Top 20: 100%

Open market

4%

  • JEKUGOT31%
  • Glick27%
  • Hallmark20%
  • Me To You10%
  • PopManko5%
  • COMOOKA4%
  • Open — no brand owns it (1 brand, 4%)

Demand

Mothers Day Gift Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 150.6×

Search terms

Top Mothers Day Gift Bag search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mum gift bag6K/yr
  • mothers day gift bag55K/yr
  • mothers day bag8K/yr
  • gift bag mothers day5K/yr
  • mothers day gift bags6K/yr
  • mothers day gift bags medium4K/yr
  • large mothers day gift bag5K/yr

Reviews and returns

What reviews say buyers love and hate about Mothers Day Gift Bag

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Quality-Overall”
65%of negative reviews mention “Size-Overall”
0.2%of orders come back
“This bag is not large”
A buyer, on “Size-Overall”65% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Mothers Day Gift Bag questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data