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mothers day gift bag

Skip it

Soft demand (-98.0% this quarter) — this niche doesn't clear our bar today.

Market size 6Growth 0Conversion 75Competition 18Returns 99Price range 0Avg price 11Brand share 20Review moat 74Quality gap 60

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Review moat

Good532.8

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Bad92%

top-5 brand share — brand-locked demand

Competition

Bad79%

top-5 click share — a locked-up shelf

Avg price

Bad£3.95

avg listing price — sweet spot $15–$100

Market size

Bad£25K

£25K/yr · 88K searches

Growth

Bad-98.0%

90-day search growth — must beat 0% to launch

Price range

Bad£2.23–£5.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, mothers day gift bag is a £25K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Mar. Verdict: Skip it — 33/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

mothers day gift bag market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
£24K–£32K
units × avg price
Conversion rate
7.1%
Avg BSR
#1,602
Page quality
0%
Prime
90%
Sponsored
90%
Out of stock
28.4%
Avg brand age
18 months
Avg seller age
208 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

11

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

4%

  • JEKUGOT31%
  • Glick27%
  • Hallmark20%
  • Me To You10%
  • PopManko5%
  • COMOOKA4%
  • Open — no brand owns it (1 brand, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -98.0% search growth over the last 90 days.
45K35KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 150.6×

Top mothers day gift bag search terms

  • mum gift bag6K/yr
  • mothers day gift bag55K/yr
  • mothers day bag8K/yr
  • gift bag mothers day5K/yr
  • mothers day gift bags6K/yr
  • mothers day gift bags medium4K/yr
  • large mothers day gift bag5K/yr
All search terms

Top mothers day gift bag products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£2K20%£5K30%£7K40%£10K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 10 tracked products in this niche — three views at once, no toggling.

What buyers say about mothers day gift bag

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall39%

“Amazing quality”

Gifting Purpose14%

“Gifts”

Size-Overall10%

“Great size”

Value For Money9%

“price was fair”

Strength7%

“It feels quite sturdy”

Design-Overall5%

“The design is simple yet attractive, making it suitable for birthdays, weddings, baby showers, graduations, or holiday gifts”

Advertised Vs Actual Product3%

“As described”

Shape/Style2%

“The floral design looks elegant”

Ease Of Use2%

“Makes men's lives a whole lot easier”

Print Quality1%

“great print”

What buyers complain about

Size-Overall65%

“This bag is not large”

Value For Money6%

“Looks expensive”

Gifting Purpose6%

“But won't to waste still chuffed will use for another present later”

Quality-Overall1%

“The Quality isn't that good it's alittle thin”

Thickness1%

“The Quality isn't that good it's alittle thin”

Top return reasons

Size-Overall90%
Quality-Overall5%
Color3%
Value For Money3%

Common questions

Is mothers day gift bag profitable to sell on Amazon United Kingdom?
The niche generates £25K/yr across 10 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -98.0%. Flapen's verdict: Skip it (33/100).
How competitive is the mothers day gift bag niche?
7 brands and 11 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in mothers day gift bag?
Top complaints mined from reviews: Size-Overall, Value For Money, Gifting Purpose. The return rate is 0.2%.
When does demand for mothers day gift bag peak?
Demand peaks in Mar; the busiest month runs 150.6× the quietest.
What does it cost to enter the mothers day gift bag niche?
Listings span £2.23–£5.94; the average listing price is £3.95 (sweet spot $15–$100). The average incumbent carries 533 reviews — the moat a new listing must climb.