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Mothers Day Gift Bag

Fail

Demand is soft, at -98.0% this quarter, so Mothers Day Gift Bag is a Fail.

Flapen Score
33
33 / 100
Ranks 723 of 835 Stationery & Office Supplies niches · −14 vs the category median of 47
Market size
£25K/yr88K searches / yr
90-day growth
-98.0%search demand this quarter
Competition
79%top-5 click share · 7 brands · 11 sellers

Flapen Score

Mothers Day Gift Bag against its category

The dotted line is the Stationery & Office Supplies average. Past it, Mothers Day Gift Bag is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mothers Day Gift Bag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mothers Day Gift Bag 88K times last year and spent an estimated £25K. The top 5 brands take 92% of clicks. Demand peaks in Mar. Flapen scores it 33 out of 100, a Fail.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -98.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-98.0%
Conversion, latest week
7.1%
Market size, estimated
£25Ka year
Peak month
March150.6× the quietest month
Top search term
mum gift bag6K searches a year

02 · Price

A sale here is worth £3.95.

Listings sell for £3.95 on average, from £2.23 to £5.94. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £3.95 that is £395 to £988 a year per listing.

Average price
£3.95under the $15 to $100 sweet spot
Price range
£2.23–£5.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£395–£988
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 28.4% of listings are out of stock. The average listing ranks #1,602 within Envelopes & Mailing Supplies. It carries 533 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
90%
Out of stock, average day
28.4%
Average rank
#1,602in Envelopes & Mailing Supplies
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
533per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
18 months

Products

Top Mothers Day Gift Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 rising

Sellers

11

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

4%

  • JEKUGOT31%
  • Glick27%
  • Hallmark20%
  • Me To You10%
  • PopManko5%
  • COMOOKA4%
  • Open — no brand owns it (1 brand, 4%)

Demand

Mothers Day Gift Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 150.6×

Search terms

Top Mothers Day Gift Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mum gift bag6K/yr
  • mothers day gift bag55K/yr
  • mothers day bag8K/yr
  • gift bag mothers day5K/yr
  • mothers day gift bags6K/yr
  • mothers day gift bags medium4K/yr
  • large mothers day gift bag5K/yr

Reviews and returns

What reviews say buyers love and hate about Mothers Day Gift Bag

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall65%−0.29

This bag is not large

Was disappointed at the size

Small

Value For Money6%+0.48

Looks expensive

Bit pricey

the it was a bit pricey for one gift bag

Gifting Purpose6%0.00

But won't to waste still chuffed will use for another present later

Quality-Overall1%+2.86

The Quality isn't that good it's alittle thin

Thickness1%−0.01

The Quality isn't that good it's alittle thin

Love

Quality-Overall39%+2.86

Amazing quality

The bag is very good quality

Beautiful quality gift bag

Gifting Purpose14%0.00

Gifts

Great for gifts

Lovely gift bags

Size-Overall10%−0.29

Great size

a nicely sized bag

It was a perfect size for a large box of chocolates,a candle and a bottle of champagne

Value For Money9%+0.48

price was fair

Great value for money

Good value

Strength7%+0.71

It feels quite sturdy

Strong sturdy bag

the bags are really sturdy too

Return

0.2% Return rate 92% Fixable by listing

Size-Overall90%█▇▇███

This bag is not large

Was disappointed at the size

Small

Quality-Overall5%▁▁█▁▁▁

The Quality isn't that good it's alittle thin

Color3%▁▁█▁▁▁
Value For Money3%▁█▁▁▁▁

Looks expensive

Bit pricey

the it was a bit pricey for one gift bag

FAQ

Common Mothers Day Gift Bag questions

Answered from the same tracked data.