Mothers Day Card
FailDemand is soft, at -99.1% this quarter, so Mothers Day Card is a Fail.
- Flapen Score
- 49 / 100Top 41% of 835 Stationery & Office Supplies niches · +2 vs the category median of 4749
- Market size
- £527K/yr2.0M searches / yr
- 90-day growth
- -99.1%search demand this quarter
- Competition
- 43%top-5 click share · 21 brands · 27 sellers
Flapen Score
Mothers Day Card against its category
The dotted line is the Stationery & Office Supplies average. Past it, Mothers Day Card is stronger. Inside it, weaker.
Market
The Mothers Day Card market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mothers Day Card 2.0M times last year and spent an estimated £527K. The top 5 brands take 61% of clicks. Demand peaks in Mar. Flapen scores it 49 out of 100, a Fail.
01 · Demand
5.6% of searches ended in a purchase last week.
Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -99.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £527K a year.
- Searches, last 12 months
- 2.0M
- Growth, 90 days vs prior 90
- -99.1%
- Conversion, latest week
- 5.6%
- Market size, estimated
- £527Ka year
- Peak month
- March2079.5× the quietest month
- Top search term
- mothers day card1.5M searches a year
02 · Price
A sale here is worth £4.75.
Listings sell for £4.75 on average, from £2.12 to £12.41. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 1,500 to 2,000 of them. At £4.75 that is £7K to £10K a year per listing.
- Average price
- £4.75under the $15 to $100 sweet spot
- Price range
- £2.12–£12.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £7K–£10K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.3% of listings are out of stock. The average listing ranks #1,939 within Cards & Card Stock. It carries 1,200 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 16.3%
- Average rank
- #1,939in Cards & Card Stock
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,200per listing
- Listings tracked
- 35
04 · Newcomers
Amazon counts 0 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Mothers Day Card products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mothers Day Card. Card for Mum. Flower Design with Matching Envelope. 150x150mm. Ecofriendly. Printed and Packed in UK by Absolutely Yours.
- Price
- £3.15
- Rating
- 4.6/5
- Reviews
- 991
- Age
- 4y ago
Mothers Day Card. Heart of Flowers Design. Mothers Day Card with Matching Envelope. Size 150x150mm When Folded.
- Price
- £3.19
- Rating
- 4.7/5
- Reviews
- 370
- Age
- 2y ago
Paper Happy Mothers Day Pop Up Card 3D Cut Out Word Greeting Card Pop Up Mothers Day Cards Wonder Love Cards for Mom Handmade Greeting Gift Card with Envelope for Mom Grandma Mother
- Price
- £5.52
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 4y ago
Mothers Day Card. Card for Mum. Flowers in Vase Design with Matching Envelope. 150x150mm. Ecofriendly. Printed and Packed in UK by Absolutely Yours.
- Price
- £3.35
- Rating
- 4.7/5
- Reviews
- 488
- Age
- 4y ago
Old English Co. Lovely Mum Birthday Card for Her - Dark Flower Bunch and Butterfly Artwork Birthday Card for Mum from Children - Cute Mum Birthday Card (NOT 3D CARD)
- Price
- £3.30
- Rating
- 3.6/5
- Reviews
- 1,125
- Age
- 2y ago
Trending
90-day click momentum
Mothers Day Greeting Card (3.9x5.9) with Sunflower Kraft Envelope (6.9x4.3) Rustic Floral Design Especially for You Sticker Jute Twine Unique Gift for Mom Wife Women
- Price
- £3.13
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
Happy Mothers Day Card for Women Watercolour Wildflower Wreath Blank Inside With Envelope Thoughtful Card for Mum 120x120mm
- Price
- £3.49
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 3mo ago
Paper Happy Mothers Day Pop Up Card 3D Cut Out Word Greeting Card Pop Up Mothers Day Cards Wonder Love Cards for Mom Handmade Greeting Gift Card with Envelope for Mom Grandma Mother
- Price
- £5.52
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 4y ago
Mothers Day Card 3D Pop Up Mothers Day Card Happy Mothers Day Mothering Sunday Card Greeting Card with Envelope Mothers Day Gift from Daughter Son for Mum
- Price
- £4.21
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 9mo ago
Mothers Day Card Pop Up with Butterfly Floral Bouquet Handmade 3D Paper Design Perfect for Mum Grandma or Wife Includes Envelope Mini Note Card Unique Gift for Her
- Price
- £4.98
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago
Newest
by launch dateHappy Mothers Day Card for Women Watercolour Wildflower Wreath Blank Inside With Envelope Thoughtful Card for Mum 120x120mm
- Price
- £3.49
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 3mo ago
Mothers Day Card Beautiful Floral Flower Tulip Design 350gsm Thick Card Happy Mothers Day Cards For Mum Mummy Step Mum
- Price
- £2.72
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 5mo ago
Birthday Cards Mothers Day Cards with Light and Music Orchid Oasis 10 Inch Forever Flower Bouquet Greeting Card Thank You Cards Get Well Soon for Her Women Wife Daughter Sister
- Price
- £12.41
- Rating
- 4.7/5
- Reviews
- 254
- Age
- 6mo ago
Mothers Day Card Pop Up with Butterfly Floral Bouquet Handmade 3D Paper Design Perfect for Mum Grandma or Wife Includes Envelope Mini Note Card Unique Gift for Her
- Price
- £4.98
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago
TheGiffter Mothers Day Card Gift for Mum Happy Mothers Day Card
- Price
- £4.75
- Rating
- 4.7/5
- Reviews
- 39
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
27
Top-5 brand share
61%
Top 20: 99%
Top-5 click share
43%
Top 20: 82%
Open market
34%
- Absolutely Yours35%
- Erwoullt9%
- BestaFiesta7%
- Me To You6%
- Huxters5%
- UNIPOP4%
Demand
Mothers Day Card search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 2079.5×
Search terms
Top Mothers Day Card search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mothers day card1.5M/yr
- mothers day cards114K/yr
- happy mothers day card35K/yr
- mothers day cards for mum144K/yr
- mother day card31K/yr
- happy mothers day19K/yr
- mothersday card31K/yr
- mothers day card from daughter26K/yr
- mothers day card from son20K/yr
- mother s day cards5K/yr
Reviews and returns
What reviews say buyers love and hate about Mothers Day Card
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not worth the price
Its WAY over priced
Too expensive
Misleading
misleading
Picture misleading
Larger than I expected
It is quite small
I perhaps would have liked the card to be slightly larger. taller
Not 3d- its a flat card
Very expensive for the quality
Very poor quality
Overpriced for poor quality
Love
good quality greetings card
Good quality cards
Amazing quality
worth the money
Good value for money
Good Price
Exactly as advertised
Exactly as pictured
As described
Beautiful heart card design
Very clever design
Lovely design
colours are very pretty
The colours are vibrant
The colours are nice
Return
0.1% Return rate 45% Fixable by listing
Misleading
misleading
Picture misleading
Not worth the price
Its WAY over priced
Too expensive
Very expensive for the quality
Very poor quality
Overpriced for poor quality
Larger than I expected
It is quite small
I perhaps would have liked the card to be slightly larger. taller
Not 3d- its a flat card
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mothers Day Card questions
Answered from the same tracked data.