Mothers Day Card
Skip itSoft demand (-99.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Market size
Good£527K£527K/yr · 2.0M searches
Review moat
Good1,200.03avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£4.75avg listing price — sweet spot $15–$100
Growth
Bad-99.1%90-day search growth — must beat 0% to launch
Price range
Bad£2.12–£12.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Is mothers day card profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, mothers day card is a £527K/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Mar. Verdict: Skip it — 49/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
mothers day card market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 150K–200K
- avg 1,500–2,000/product
- Revenue / yr
- £713K–£950K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #1,939
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 16.3%
- Avg brand age
- 28 months
- Avg seller age
- 188 days
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
27
Top-5 brand share
61%
Top 20: 99%
Top-5 click share
43%
Top 20: 82%
Open market
34%
- Absolutely Yours35%
- Erwoullt9%
- BestaFiesta7%
- Me To You6%
- Huxters5%
- UNIPOP4%
mothers day card demand & seasonality
Weekly Amazon search volume, last 98 weeks — -99.1% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 2079.5×
Top mothers day card search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- mothers day card1.5M/yr
- mothers day cards114K/yr
- happy mothers day card35K/yr
- mothers day cards for mum144K/yr
- mother day card31K/yr
- happy mothers day19K/yr
- mothersday card31K/yr
- mothers day card from daughter26K/yr
- mothers day card from son20K/yr
- mother s day cards5K/yr
Top mothers day card products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mothers Day Card. Card for Mum. Flower Design with Matching Envelope. 150x150mm. Ecofriendly. Printed and Packed in UK by Absolutely Yours.
Absolutely Yours£3.154.6★991 rev
Mothers Day Card. Heart of Flowers Design. Mothers Day Card with Matching Envelope. Size 150x150mm When Folded.
Absolutely Yours£3.194.7★370 rev
Paper Happy Mothers Day Pop Up Card 3D Cut Out Word Greeting Card Pop Up Mothers Day Cards Wonder Love Cards for Mom Handmade Greeting Gift Card with Envelope for Mom Grandma Mother
Erwoullt£5.524.6★96 rev
Mothers Day Card. Card for Mum. Flowers in Vase Design with Matching Envelope. 150x150mm. Ecofriendly. Printed and Packed in UK by Absolutely Yours.
Absolutely Yours£3.354.7★488 rev
Old English Co. Lovely Mum Birthday Card for Her - Dark Flower Bunch and Butterfly Artwork Birthday Card for Mum from Children - Cute Mum Birthday Card (NOT 3D CARD)
Old English Company£3.303.6★1,125 rev
Newest
by launch date
Happy Mothers Day Card for Women Watercolour Wildflower Wreath Blank Inside With Envelope Thoughtful Card for Mum 120x120mm
Eshodrom£3.491 rev
Mothers Day Card Beautiful Floral Flower Tulip Design 350gsm Thick Card Happy Mothers Day Cards For Mum Mummy Step Mum
BestaFiesta£2.7215 rev
Birthday Cards Mothers Day Cards with Light and Music Orchid Oasis 10 Inch Forever Flower Bouquet Greeting Card Thank You Cards Get Well Soon for Her Women Wife Daughter Sister
Yinqing£12.41254 rev
Mothers Day Card Pop Up with Butterfly Floral Bouquet Handmade 3D Paper Design Perfect for Mum Grandma or Wife Includes Envelope Mini Note Card Unique Gift for Her
Moorlan£4.981 rev
TheGiffter Mothers Day Card Gift for Mum Happy Mothers Day Card
TheGiffter£4.7539 rev
Trending
90-day click momentum
Mothers Day Greeting Card (3.9x5.9) with Sunflower Kraft Envelope (6.9x4.3) Rustic Floral Design Especially for You Sticker Jute Twine Unique Gift for Mom Wife Women
LogHog£3.135.0★
Happy Mothers Day Card for Women Watercolour Wildflower Wreath Blank Inside With Envelope Thoughtful Card for Mum 120x120mm
Eshodrom£3.494.0★
Paper Happy Mothers Day Pop Up Card 3D Cut Out Word Greeting Card Pop Up Mothers Day Cards Wonder Love Cards for Mom Handmade Greeting Gift Card with Envelope for Mom Grandma Mother
Erwoullt£5.524.6★
Mothers Day Card 3D Pop Up Mothers Day Card Happy Mothers Day Mothering Sunday Card Greeting Card with Envelope Mothers Day Gift from Daughter Son for Mum
Candcamp£4.214.1★
Mothers Day Card Pop Up with Butterfly Floral Bouquet Handmade 3D Paper Design Perfect for Mum Grandma or Wife Includes Envelope Mini Note Card Unique Gift for Her
Moorlan£4.985.0★
What reviews say buyers love and hate about mothers day card
What buyers praise and complain about, mined from review topics.What buyers love
“good quality greetings card”
“worth the money”
“Exactly as advertised”
“Beautiful heart card design”
“colours are very pretty”
“Very nice simple”
“It is a good size”
“The card has been printed on high-quality paper that has a nice glossy shine to it”
“The print quality is clear and professional”
“enjoyed the humour of it”
What buyers complain about
“Not worth the price”
“Misleading”
“Larger than I expected”
“Not 3d- its a flat card”
“Very expensive for the quality”
“Horrible Pixelated Print”
“Image also poorly framed with part of it cropped off which does not match the first image on the site”
“its very overpriced for just a photo card”
“Non stick envelope”
“Whilst the card was great and as described, it was shipped with a Spa Hamper I also purchased which was damaged in transit and one of the products leaked over the card and ruined it”
Top return reasons
Common mothers day card questions
- Is mothers day card profitable to sell on Amazon United Kingdom?
- The niche generates £527K/yr across 35 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -99.1%. Flapen's verdict: Skip it (49/100).
- How competitive is the mothers day card niche?
- 21 brands and 27 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in mothers day card?
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Size-Overall. The return rate is 0.1%.
- When does demand for mothers day card peak?
- Demand peaks in Mar; the busiest month runs 2079.5× the quietest.
- What does it cost to enter the mothers day card niche?
- Listings span £2.12–£12.41; the average listing price is £4.75 (sweet spot $15–$100). The average incumbent carries 1,200 reviews — the moat a new listing must climb.
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