Is mothers day card profitable to sell on Amazon United Kingdom?

The niche generates £527K/yr across 35 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -99.1%. Flapen's verdict: Skip it (49/100).

How competitive is the mothers day card niche?

21 brands and 27 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in mothers day card?

Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Size-Overall. The return rate is 0.1%.

When does demand for mothers day card peak?

Demand peaks in Mar; the busiest month runs 2079.5× the quietest.

What does it cost to enter the mothers day card niche?

Listings span £2.12–£12.41; the average listing price is £4.75 (sweet spot $15–$100). The average incumbent carries 1,200 reviews — the moat a new listing must climb.

mothers day card

Skip it

Soft demand (-99.1% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Market size

Good£527K

£527K/yr · 2.0M searches

Review moat

Good1,200.03

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Avg price

Bad£4.75

avg listing price — sweet spot $15–$100

Growth

Bad-99.1%

90-day search growth — must beat 0% to launch

Price range

Bad£2.12–£12.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, mothers day card is a £527K/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Mar. Verdict: Skip it — 49/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

mothers day card market data

Units sold / yr: 150K–200K; avg 1,500–2,000/product
Revenue / yr: £713K–£950K; units × avg price
Conversion rate: 5.6%
Avg BSR: #1,939
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 16.3%
Avg brand age: 28 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

Top-5 brand share

61%

Top 20: 99%

Top-5 click share

43%

Top 20: 82%

Open market

34%

Absolutely Yours35%
Erwoullt9%
BestaFiesta7%
Me To You6%
Huxters5%
UNIPOP4%

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — -99.1% search growth over the last 90 days.

Peak months: Mar · busiest ÷ quietest = 2079.5×

Open Trend

Top mothers day card search terms

mothers day card1.5M/yr -99.2%7.0% conv.
mothers day cards114K/yr -98.9%3.9% conv.
happy mothers day card35K/yr -97.1%5.9% conv.
mothers day cards for mum144K/yr -99.4%2.1% conv.
mother day card31K/yr -97.1%4.4% conv.
happy mothers day19K/yr -96.2%0.6% conv.
mothersday card31K/yr -99.1%5.2% conv.
mothers day card from daughter26K/yr -99.5%0.0% conv.
mothers day card from son20K/yr -99.6%0.0% conv.
mother s day cards5K/yr -98.6%9.3% conv.

All search terms

Top mothers day card products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mothers Day Card. Card for Mum. Flower Design with Matching Envelope. 150x150mm. Ecofriendly. Printed and Packed in UK by Absolutely Yours.

Absolutely Yours£3.154.6★991 rev

Mothers Day Card. Heart of Flowers Design. Mothers Day Card with Matching Envelope. Size 150x150mm When Folded.

Absolutely Yours£3.194.7★370 rev

Paper Happy Mothers Day Pop Up Card 3D Cut Out Word Greeting Card Pop Up Mothers Day Cards Wonder Love Cards for Mom Handmade Greeting Gift Card with Envelope for Mom Grandma Mother

Erwoullt£5.524.6★96 rev

Mothers Day Card. Card for Mum. Flowers in Vase Design with Matching Envelope. 150x150mm. Ecofriendly. Printed and Packed in UK by Absolutely Yours.

Absolutely Yours£3.354.7★488 rev

Old English Co. Lovely Mum Birthday Card for Her - Dark Flower Bunch and Butterfly Artwork Birthday Card for Mum from Children - Cute Mum Birthday Card (NOT 3D CARD)

Old English Company£3.303.6★1,125 rev

Newest

by launch date

Happy Mothers Day Card for Women Watercolour Wildflower Wreath Blank Inside With Envelope Thoughtful Card for Mum 120x120mm

Eshodrom£3.491 rev

3mo ago

Mothers Day Card Beautiful Floral Flower Tulip Design 350gsm Thick Card Happy Mothers Day Cards For Mum Mummy Step Mum

BestaFiesta£2.7215 rev

5mo ago

Birthday Cards Mothers Day Cards with Light and Music Orchid Oasis 10 Inch Forever Flower Bouquet Greeting Card Thank You Cards Get Well Soon for Her Women Wife Daughter Sister

Yinqing£12.41254 rev

6mo ago

Mothers Day Card Pop Up with Butterfly Floral Bouquet Handmade 3D Paper Design Perfect for Mum Grandma or Wife Includes Envelope Mini Note Card Unique Gift for Her

Moorlan£4.981 rev

7mo ago

TheGiffter Mothers Day Card Gift for Mum Happy Mothers Day Card

TheGiffter£4.7539 rev

9mo ago

What buyers say about mothers day card

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall39%

“good quality greetings card”

Value For Money11%

“worth the money”

Advertised Vs Actual Product10%

“Exactly as advertised”

Design-Overall9%

“Beautiful heart card design”

Color5%

“colours are very pretty”

Ease Of Use3%

“Very nice simple”

Size-Overall3%

“It is a good size”

Paper Quality2%

“The card has been printed on high-quality paper that has a nice glossy shine to it”

Print Quality2%

“The print quality is clear and professional”

Fun/Entertainment Experience2%

“enjoyed the humour of it”

What buyers complain about

Value For Money17%

“Not worth the price”

Advertised Vs Actual Product16%

“Misleading”

Size-Overall11%

“Larger than I expected”

3D Effect11%

“Not 3d- its a flat card”

Quality-Overall9%

“Very expensive for the quality”

Print Quality5%

“Horrible Pixelated Print”

Image/Picture Clarity3%

“Image also poorly framed with part of it cropped off which does not match the first image on the site”

Paper Quality3%

“its very overpriced for just a photo card”

Adhesion/Stickiness2%

“Non stick envelope”

Leak-Proof2%

“Whilst the card was great and as described, it was shipped with a Spa Hamper I also purchased which was damaged in transit and one of the products leaked over the card and ruined it”

Top return reasons

Advertised Vs Actual Product31%

Value For Money10%

Quality-Overall9%

Size-Overall9%

3D Effect8%

Functionality-Overall8%

Wrinkles5%

Print Quality3%

Gifting Purpose3%

Defective Material/Parts3%

Common questions

Is mothers day card profitable to sell on Amazon United Kingdom?: The niche generates £527K/yr across 35 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -99.1%. Flapen's verdict: Skip it (49/100).
How competitive is the mothers day card niche?: 21 brands and 27 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in mothers day card?: Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Size-Overall. The return rate is 0.1%.
When does demand for mothers day card peak?: Demand peaks in Mar; the busiest month runs 2079.5× the quietest.
What does it cost to enter the mothers day card niche?: Listings span £2.12–£12.41; the average listing price is £4.75 (sweet spot $15–$100). The average incumbent carries 1,200 reviews — the moat a new listing must climb.