Skip to content

Mothers Day Card

Fail

Demand is soft, at -99.1% this quarter, so Mothers Day Card is a Fail.

Flapen Score
49
49 / 100
Top 41% of 835 Stationery & Office Supplies niches · +2 vs the category median of 47
Market size
£527K/yr2.0M searches / yr
90-day growth
-99.1%search demand this quarter
Competition
43%top-5 click share · 21 brands · 27 sellers

Flapen Score

Mothers Day Card against its category

The dotted line is the Stationery & Office Supplies average. Past it, Mothers Day Card is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mothers Day Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mothers Day Card 2.0M times last year and spent an estimated £527K. The top 5 brands take 61% of clicks. Demand peaks in Mar. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -99.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £527K a year.

Searches, last 12 months
2.0M
Growth, 90 days vs prior 90
-99.1%
Conversion, latest week
5.6%
Market size, estimated
£527Ka year
Peak month
March2079.5× the quietest month
Top search term
mothers day card1.5M searches a year

02 · Price

A sale here is worth £4.75.

Listings sell for £4.75 on average, from £2.12 to £12.41. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 1,500 to 2,000 of them. At £4.75 that is £7K to £10K a year per listing.

Average price
£4.75under the $15 to $100 sweet spot
Price range
£2.12–£12.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
1,500–2,000
Revenue per listing a year
£7K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.3% of listings are out of stock. The average listing ranks #1,939 within Cards & Card Stock. It carries 1,200 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
16.3%
Average rank
#1,939in Cards & Card Stock
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,200per listing
Listings tracked
35

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Mothers Day Card products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£42K£63K£84K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

27

Est. top-5 brand share

61%

Top 20: 99%

Est. top-5 click share

43%

Top 20: 82%

Open market

34%

  • Absolutely Yours35%
  • Erwoullt9%
  • BestaFiesta7%
  • Me To You6%
  • Huxters5%
  • UNIPOP4%

Demand

Mothers Day Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.0M600KSpike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 2079.5×

Search terms

Top Mothers Day Card search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mothers day card1.5M/yr
  • mothers day cards114K/yr
  • happy mothers day card35K/yr
  • mothers day cards for mum144K/yr
  • mother day card31K/yr
  • happy mothers day19K/yr
  • mothersday card31K/yr
  • mothers day card from daughter26K/yr
  • mothers day card from son20K/yr
  • mother s day cards5K/yr

Reviews and returns

What reviews say buyers love and hate about Mothers Day Card

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Value For Money”
0.1%of orders come back
“Not worth the price”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mothers Day Card questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data