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Monthly Planner

Fail

Shoppers spend an estimated $20K a year here, so Monthly Planner is a Fail.

Flapen Score
46
46 / 100
Ranks 431 of 835 Stationery & Office Supplies niches · −1 vs the category median of 47
Market size
£20K/yr106K searches / yr
90-day growth
+29.4%search demand this quarter
Competition
55%top-5 click share · 18 brands · 26 sellers

Flapen Score

Monthly Planner against its category

The dotted line is the Stationery & Office Supplies average. Past it, Monthly Planner is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Monthly Planner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Monthly Planner 106K times last year and spent an estimated £20K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Sep. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
+29.4%
Conversion, latest week
2.4%
Market size, estimated
£20Ka year
Peak month
September2.8× the quietest month
Top search term
monthly planner81K searches a year

02 · Price

A sale here is worth £7.91.

Listings sell for £7.91 on average, from £3.87 to £16.62. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £7.91 that is £0 to £791 a year per listing.

Average price
£7.91under the $15 to $100 sweet spot
Price range
£3.87–£16.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£791
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.6% of listings are out of stock. The average listing ranks #104 within Calendars, Planners & Personal Organisers. It carries 851 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
16.6%
Average rank
#104in Calendars, Planners & Personal Organisers
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
851per listing
Listings tracked
23

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Monthly Planner products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 falling

Sellers

26

Est. top-5 brand share

63%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 96%

Open market

32%

  • Maridergo24%
  • Noted10%
  • Scandinote10%
  • Clear Mind Concepts9%
  • SWEETZER & ORANGE9%
  • RUKAR6%

Demand

Monthly Planner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep · busiest ÷ quietest = 2.8×

Search terms

Top Monthly Planner search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • monthly planner81K/yr
  • monthly wall planner13K/yr
  • monthly planner pad9K/yr
  • month planner4K/yr

Reviews and returns

What reviews say buyers love and hate about Monthly Planner

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Advertised Vs Actual Product”
34%of negative reviews mention “Size-Overall”
0.8%of orders come back
“not fit for purpose”
A buyer, on “Size-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Monthly Planner questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data