monthly planner
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good850.61avg incumbent reviews — the moat a new listing must climb
Growth
Good+29.4%90-day search growth — must beat 0% to launch
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.91avg listing price — sweet spot $15–$100
Price range
Bad£3.87–£16.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£20K£20K/yr · 106K searches
According to Flapen's Amazon United Kingdom niche tracking, monthly planner is a £20K/yr Amazon United Kingdom market (106K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Sep. Verdict: Skip it — 46/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
monthly planner market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £24K–£32K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #104
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 16.6%
- Avg brand age
- 31 months
- Avg seller age
- 207 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
26
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
55%
Top 20: 96%
Open market
32%
- Maridergo24%
- Noted10%
- Scandinote10%
- Clear Mind Concepts9%
- SWEETZER & ORANGE9%
- RUKAR6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +29.4% search growth over the last 90 days.Peak months: Jan, Sep · busiest ÷ quietest = 2.8×
Top monthly planner search terms
- monthly planner81K/yr
- monthly wall planner13K/yr
- monthly planner pad9K/yr
- month planner4K/yr
Top monthly planner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Monthly Planner Pad A4 Monthly To Do List Notepad 52 Tear Off Sheets Undated Calendar & Organizer Meal Planning or Business Plans for Home School Office 120gsm Thick Paper
Maridergo£6.004.4★26 rev
Scandinote A4 Monthly Planner Pad 52 Sheets Undated Reusable Monthly Layouts (4+ Years) Desk Organiser To Do List & Goal Planner 100gsm Recycled Paper UK Made
Scandinote£9.544.7★58 rev
A3 Monthly Planner Desk Pad Undated Calendar by Clear Mind Concepts
Clear Mind Concepts£10.824.6★312 rev
A4 monthly planner pad - undated desk calendar with colour coded days & a notes area - 52 tear-off sheets
Noted£7.504.7★477 rev
Sweetzer & Orange 2026-2027 Monthly Planner Notebook 7.5 x 9.5 Two-Year Calendar Planner January 2026 to December 2027 Clean Monthly Layout Sturdy 120gsm Paper Gold Spiral Binding
SWEETZER & ORANGE£5.944.7★188 rev
Newest
by launch date
A3 Large Monthly Planner Pad 24 Tear Off Sheets Undated Calendar & Organizer To Do List Notepad Monthly Desk Pad Organiser for Home School Office Enough for 2 Years Use
Maridergo£8.630 rev
Monthly Planner Pad A4 Monthly To Do List Notepad 52 Tear Off Sheets Undated Calendar & Organizer Meal Planning or Business Plans for Home School Office 120gsm Thick Paper
Maridergo£6.0026 rev
Sweetzer & Orange 2026-2027 Monthly Planner Notebook 7.5 x 9.5 Two-Year Calendar Planner January 2026 to December 2027 Clean Monthly Layout Sturdy 120gsm Paper Gold Spiral Binding
SWEETZER & ORANGE£5.94188 rev
Sweetzer & Orange 2026-2027 Monthly Planner Notebook 7.5 x 9.5 Two-Year Calendar Planner January 2026 to December 2027 Clean Monthly Layout Sturdy 120gsm Paper Gold Spiral Binding
SWEETZER & ORANGE£6.52188 rev
Rileys 2026-2027 Classic Academic Planner 20x15cm (Green)
Rileys & Co£5.853,347 rev
Trending
90-day click momentumRileys 2026-2027 Classic Academic Planner 20x15cm (Green)
Rileys & Co£5.854.4★
A3 Large Monthly Planner Pad 24 Tear Off Sheets Undated Calendar & Organizer To Do List Notepad Monthly Desk Pad Organiser for Home School Office Enough for 2 Years Use
Maridergo£8.630.0★
SURFOU Magnetic Whiteboard for Fridge Calendar A3 Monthly Planner Dry Wipe Board for Tasks to-Do Lists Shopping Meal Planning for Home and Office with 4 Dry Erase Pens and Eraser
SURFOU£9.074.5★
Sweetzer & Orange 2026-2027 Monthly Planner Notebook 7.5 x 9.5 Two-Year Calendar Planner January 2026 to December 2027 Clean Monthly Layout Sturdy 120gsm Paper Gold Spiral Binding
SWEETZER & ORANGE£5.944.7★
MCCORL Whiteboard Calendar for Fridge and Wall Weekly/Monthly Planner Self Adhesive (Stick on Any Smooth Surface) Perfect as Family Chores Chart Reminder and Memo Board Dry wipeable
MCCORL£11.844.3★
What buyers say about monthly planner
What buyers praise and complain about, mined from review topics.What buyers love
“True to description”
“Lovely monthly organiser pad”
“Easy to use”
“Excellent for my product just what I needed”
“Good value”
“excellent size”
“the paper is a nice thicker quality”
“Good quality layout”
“Great to write on daily notes”
“The colours are solid”
What buyers complain about
“not fit for purpose”
“Poor quality”
“honestly not worth the money”
“flimsy”
“Printing smudges when wet”
“Poorly designed”
Top return reasons
Common questions
- Is monthly planner profitable to sell on Amazon United Kingdom?
- The niche generates £20K/yr across 23 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +29.4%. Flapen's verdict: Skip it (46/100).
- How competitive is the monthly planner niche?
- 18 brands and 26 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in monthly planner?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.8%.
- When does demand for monthly planner peak?
- Demand peaks in Jan–Sep; the busiest month runs 2.8× the quietest.
- What does it cost to enter the monthly planner niche?
- Listings span £3.87–£16.62; the average listing price is £7.91 (sweet spot $15–$100). The average incumbent carries 851 reviews — the moat a new listing must climb.