Mont Blanc Pen

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £654K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-11.9%

Conversion, latest week

4.4%

Market size, estimated

£654Ka year

Peak month

December2.3× the quietest month

Top search term

parker pen499K searches a year

Listings sell for £13.02 on average, from £3.57 to £37.28. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £13.02 that is £26K to £33K a year per listing.

Average price

£13.02under the $15 to $100 sweet spot

Price range

£3.57–£37.28

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

2,000–2,500

Revenue per listing a year

£26K–£33K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #81 within Pens, Pencils & Writing Supplies. It carries 4,860 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

79%

Out of stock, average day

0.0%

Average rank

#81in Pens, Pencils & Writing Supplies

Average rating

4.63 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,860per listing

Listings tracked

28

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

37 months