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Mini Whiteboards

Maybe

Returns run at only 0.6% of orders. But shoppers spend only $31K a year here, so Mini Whiteboards is a Maybe.

Flapen Score
54
54 / 100
Top 18% of 835 Stationery & Office Supplies niches · +7 vs the category median of 47
Market size
£31K/yr43K searches / yr
90-day growth
-0.3%search demand this quarter
Competition
50%top-5 click share · 20 brands · 53 sellers

Flapen Score

Mini Whiteboards against its category

The dotted line is the Stationery & Office Supplies average. Past it, Mini Whiteboards is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Whiteboards market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mini Whiteboards 43K times last year and spent an estimated £31K. The top 5 brands take 66% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-0.3%
Conversion, latest week
4.8%
Market size, estimated
£31Ka year
Top search term
mini whiteboards22K searches a year

02 · Price

A sale here is worth £15.01.

Listings sell for £15.01 on average, from £2.65 to £40.09. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £15.01 that is £0 to £2K a year per listing.

Average price
£15.01inside the $15 to $100 sweet spot
Price range
£2.65–£40.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #118 within Office Supplies. It carries 286 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
97%
Out of stock, average day
5.0%
Average rank
#118in Office Supplies
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
286per listing
Listings tracked
31

04 · Newcomers

Amazon counts 2 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Mini Whiteboards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

53

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

50%

Top 20: 88%

Open market

25%

  • RUIYELE18%
  • Hisredsun15%
  • Kioneer12%
  • SHOW-ME12%
  • Nicpro9%
  • Ohuhu8%

Search terms

Top Mini Whiteboards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini whiteboards22K/yr
  • mini whiteboards pack of 307K/yr
  • mini white boards4K/yr
  • small whiteboards4K/yr
  • white boards for kids4K/yr
  • small white boards3K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Whiteboards

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Magnetic Strength/Adsorption21%−0.22

magnets are very weak

Needs more magnets

Not magnetic

Quality-Overall9%+1.63

poor quality pens

obviously cheap and the quality shows

A very poor quality product

Durability8%−0.02

the cardboard layers will start to split – this is inevitable

the pens didn't last a week

The pens do not last long

Value For Money6%0.00

Waste of money

Dry/Empty Ink6%−0.07

Pen is dry

Love

Quality-Overall23%+1.63

Very well built

Good quality boards

Better quality

Value For Money18%0.00

Good price

Excellent value for money

Low price

Ease Of Cleaning8%+0.22

they still clean up really well

Wipes of well

The surface wipes clean without too much effort

Erasability5%−0.04

Good erasers

Erase board

The eraser removes the writing easily

Advertised Vs Actual Product5%−0.04

do the job

As described

Return

0.6% Return rate 52% Fixable by listing

Size-Overall43%▁▅▃▇█▆
Quality-Overall12%▆▇█▄▃▃

poor quality pens

obviously cheap and the quality shows

A very poor quality product

Magnetic Strength/Adsorption9%▁▃▂▁█▄

magnets are very weak

Needs more magnets

Not magnetic

Functionality-Overall4%█▄▁▁▁▂
Strength4%▁▁█▅▁▁

Not quite as robust as I thought theyd be

Not sturdy enough

though they dont have the solid feel of a traditional whiteboard

FAQ

Common Mini Whiteboards questions

Answered from the same tracked data.