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Mini Whiteboard

Maybe

Returns run at only 0.6% of orders. But demand is soft, at -14.6% this quarter, so Mini Whiteboard is a Maybe.

Flapen Score
60
60 / 100
Top 5% of 835 Stationery & Office Supplies niches · +13 vs the category median of 47
Market size
£339K/yr457K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
38%top-5 click share · 25 brands · 47 sellers

Flapen Score

Mini Whiteboard against its category

The dotted line is the Stationery & Office Supplies average. Past it, Mini Whiteboard is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Whiteboard market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mini Whiteboard 457K times last year and spent an estimated £339K. The top 5 brands take 62% of clicks. Demand peaks in Sep. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

9.1% of searches ended in a purchase last week.

Shoppers searched for this 457K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £339K a year.

Searches, last 12 months
457K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
9.1%
Market size, estimated
£339Ka year
Peak month
September2.1× the quietest month
Top search term
mini whiteboard105K searches a year

02 · Price

A sale here is worth £8.19.

Listings sell for £8.19 on average, from £2.65 to £37.52. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £8.19 that is £8K to £10K a year per listing.

Average price
£8.19under the $15 to $100 sweet spot
Price range
£2.65–£37.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
£8K–£10K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #26 within Office Supplies. It carries 2,004 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#26in Office Supplies
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,004per listing
Listings tracked
44

04 · Newcomers

Amazon counts 1 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Mini Whiteboard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£10K£20K£31K£41K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

47

Top-5 brand share

62%

Top 20: 97%

Top-5 click share

38%

Top 20: 80%

Open market

32%

  • Hisredsun23%
  • Kioneer14%
  • Yibaijia10%
  • Nicpro9%
  • JKG6%
  • ENOCENT6%

Demand

Mini Whiteboard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.1×

Search terms

Top Mini Whiteboard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini whiteboard105K/yr
  • small whiteboard89K/yr
  • a4 whiteboard68K/yr
  • whiteboard small28K/yr
  • whiteboard a427K/yr
  • small white board20K/yr
  • mini whiteboard and pen27K/yr
  • white board small11K/yr
  • small whiteboard a411K/yr
  • mini white board11K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Whiteboard

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Magnetic Strength/Adsorption16%−0.11

magnets are very weak

Needs more magnets

Not magnetic

Durability10%−0.08

the pen clip fell to pieces within a month of use

weve found theses fall out quite easily

the pens didn't last a week

Size-Overall9%+0.70

Too small

the pens are quite small

Smaller than I thought

Functionality-Overall6%−0.06

Doesnt work

Pen doesnt work

Two of the 3 pens don't work

Value For Money5%

Not worth it at half the price

I feel its overpriced

So basically a waste of money

Love

Quality-Overall14%+0.88

Very nice quality boards

All the pens are good quality

Better quality

Value For Money13%

Definitely worth the money

Excellent price

Great value

Size-Overall10%+0.70

Good size

Handy size with a stand

big enough right a lot of things on

Advertised Vs Actual Product9%+0.34

It does exactly what it claims

which is exactly what I needed

As described

Ease Of Use8%+0.39

Easy to use

Really handy

easy to write on

Return

0.6% Return rate 72% Fixable by listing

Size-Overall60%▄▇▇█▇▇

Too small

the pens are quite small

Smaller than I thought

Magnetic Strength/Adsorption8%▁▄▇▄██

magnets are very weak

Needs more magnets

Not magnetic

Quality-Overall6%▆▆▂█▇▇

A very poor quality product

poor quality pens

obviously cheap and the quality shows

Functionality-Overall3%█▄▂▁▂▄

Doesnt work

Pen doesnt work

Two of the 3 pens don't work

Adhesion/Stickiness2%▁▁█▅▂▅

FAQ

Common Mini Whiteboard questions

Answered from the same tracked data.