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Mini Tape Dispenser

Fail

Prices span $1.14–$13.05, mostly outside the sweet spot, so Mini Tape Dispenser is a Fail.

Flapen Score
41
41 / 100
Ranks 577 of 835 Stationery & Office Supplies niches · −6 vs the category median of 47
Market size
£400K/yr343K searches / yr
90-day growth
-23.1%search demand this quarter
Competition
67%top-5 click share · 8 brands · 109 sellers

Flapen Score

Mini Tape Dispenser against its category

The dotted line is the Stationery & Office Supplies average. Past it, Mini Tape Dispenser is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Tape Dispenser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mini Tape Dispenser 343K times last year and spent an estimated £400K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

19.7% of searches ended in a purchase last week.

Shoppers searched for this 343K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £400K a year.

Searches, last 12 months
343K
Growth, 90 days vs prior 90
-23.1%
Conversion, latest week
19.7%
Market size, estimated
£400Ka year
Peak month
December4.5× the quietest month
Top search term
scotch tape151K searches a year

02 · Price

A sale here is worth £5.92.

Listings sell for £5.92 on average, from £1.14 to £13.05. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £5.92 that is £18K to £24K a year per listing.

Average price
£5.92under the $15 to $100 sweet spot
Price range
£1.14–£13.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
£18K–£24K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #17 within Office Supplies. It carries 3,964 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#17in Office Supplies
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,964per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Mini Tape Dispenser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£40K£80K£120K£160K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

109

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

3%

  • Scotch77%
  • Amazon Basics10%
  • Double Dragon3%
  • Sellotape3%
  • Homebay2%
  • FADII2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Mini Tape Dispenser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Mini Tape Dispenser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scotch tape151K/yr
  • sticky tape56K/yr
  • magic tape37K/yr
  • scotch magic tape43K/yr
  • sticky tape rolls10K/yr
  • invisible tape13K/yr
  • scotch magic tape refill8K/yr
  • scotch tape refill12K/yr
  • scotch tape refills for dispenser6K/yr
  • clear sticky tape3K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Tape Dispenser

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness30%−0.01

Does not seem very sticky

Adhesive not sticky enough

not sticky enough

Quality-Overall16%

Not as high quality as I expected

As usual no quality control what so ever from Amazon

Poor Quality

Strength6%−0.04

Made of brittle plastic

is extremely flimsy

not that strong

Durability5%−0.06

it breaks up

it just comes apart in little bits

Cracked & quickly broke

Ease Of Use5%−0.03

So difficult to use

it's not easy to find the end of the roll to start a new one when you need to

Difficult to prize apart

Love

Adhesion/Stickiness29%−0.01

Good adhesion

Sticks well

Its sticks well

Value For Money22%+2.85

Good Value

in my opinion well worth the money

Excellent Value

Quality-Overall20%

Very reliable brand and always works well

Best quality

Good quality sellotape

Advertised Vs Actual Product8%+1.21

As expected

Just what I needed

Does the job

Ease Of Use3%−0.03

Easy to use

Easy to cut, good thickness and stickiness,

easy to peel off

Return

0.1% Return rate 44% Fixable by listing

Size-Overall41%▆▆▅█▄▇

this amazon version the rolls are alot bigger

Small size

Too small for standard tape distributor wheels

Dispensing Mechanism16%██▃█▇▆

Literally not worth the money you hardly get any tape it's difficult to remove the tab that keeps the tape together the dispenser very flimsy easy to break

And the dispenser is useless - it just does not cut the tape

I returned the first order and got another, again without the dispenser

Adhesion/Stickiness15%▃▄▆▄█▃

Does not seem very sticky

Adhesive not sticky enough

not sticky enough

Quality-Overall6%▄▄▁▃█▂

Not as high quality as I expected

As usual no quality control what so ever from Amazon

Poor Quality

Defective Material/Parts5%▃▅█▄▅▂

FAQ

Common Mini Tape Dispenser questions

Answered from the same tracked data.