Mini Shredder
MaybeShoppers spend $5.2M a year here. But the top 5 brands take 100% of clicks, so Mini Shredder is a Maybe.
- Flapen Score
- 54 / 100Top 18% of 835 Stationery & Office Supplies niches · +7 vs the category median of 4754
- Market size
- £5.2M/yr2.1M searches / yr
- 90-day growth
- -20.5%search demand this quarter
- Competition
- 70%top-5 click share · 4 brands · 25 sellers
Flapen Score
Mini Shredder against its category
The dotted line is the Stationery & Office Supplies average. Past it, Mini Shredder is stronger. Inside it, weaker.
Market
The Mini Shredder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mini Shredder 2.1M times last year and spent an estimated £5.2M. All 4 brands take every click. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
8.0% of searches ended in a purchase last week.
Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5.2M a year.
- Searches, last 12 months
- 2.1M
- Growth, 90 days vs prior 90
- -20.5%
- Conversion, latest week
- 8.0%
- Market size, estimated
- £5.2Ma year
- Peak month
- April31.8× the quietest month
- Top search term
- paper shredder680K searches a year
02 · Price
A sale here is worth £31.38.
Listings sell for £31.38 on average, from £17.42 to £100.53. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 8,000 to 10,000 of them. At £31.38 that is £251K to £314K a year per listing.
- Average price
- £31.38inside the $15 to $100 sweet spot
- Price range
- £17.42–£100.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £251K–£314K
- Returns
- 1.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #10 within Office Electronics. It carries 3,219 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 4.8%
- Average rank
- #10in Office Electronics
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,219per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Mini Shredder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Amazon Basics Cross Cut Paper Shredder 5-6 Sheets for A4 documents and Credit Cards 14.3L Waste Basket with Reverse Function Black
- Price
- £22.56
- Rating
- 4.5/5
- Reviews
- 14,953
- Age
- 12y ago
Bonsaii 6 Sheet Cross Cut Paper Shredder Compact Shredder for Home & Small Office Use Shreds Credit Cards Staples and Clips Portable Handle Design 13L Bin (C237-B Upgrade Version)
- Price
- £22.26
- Rating
- 4.4/5
- Reviews
- 2,867
- Age
- 1y ago
Fellowes Shredder Powershred FS-6C 6 Sheet Cross Cut Paper Shredder for Home Use Personal and Office Document Shredder 15 Litre Bin P-4 Security Level Black
- Price
- £21.91
- Rating
- 4.5/5
- Reviews
- 3,606
- Age
- 4y ago
Amazon Basics Cross Cut Paper Shredder 6 Sheets with transparent window for A4 documents and credit cards 14L waste basket Black
- Price
- £21.27
- Rating
- 4.4/5
- Reviews
- 443
- Age
- 10mo ago
Bonsaii 12-Sheet Cross-Cut Heavy Duty Paper Shredder for Home Office
- Price
- £44.49
- Rating
- 4.4/5
- Reviews
- 8,718
- Age
- 3y ago
Trending
90-day click momentum
Bonsaii 6-Sheet Strip-Cut Paper Shredder with Retractable Handle
- Price
- £17.42
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 8mo ago
Bonsaii 100-Sheet Auto-Feed Micro-Cut Heavy Duty Shredder for Home Office
- Price
- £100.53
- Rating
- 4.3/5
- Reviews
- 1,371
- Age
- 6mo ago
Bonsaii 6-Sheet Cross-Cut Compact A5 Paper Shredder
- Price
- £18.42
- Rating
- 4.2/5
- Reviews
- 166
- Age
- 1y ago
Fellowes Document Shredder for Home Use - 5 Sheet Strip Cut Paper Shredder for Home and Personal Use - Home Office Shredder with 11 Litre Bin - Powershred P-25s - Security Level P1 - Black
- Price
- £18.00
- Rating
- 3.9/5
- Reviews
- 1,633
- Age
- 10y ago
Amazon Basics Strip Cut Paper Shredder 8 sheets for A4 documents CD and credit cards 13L waste basket Black
- Price
- £21.15
- Rating
- 4.4/5
- Reviews
- 241
- Age
- 2y ago
Newest
by launch dateBonsaii 100-Sheet Auto-Feed Micro-Cut Heavy Duty Shredder for Home Office
- Price
- £100.53
- Rating
- 4.3/5
- Reviews
- 1,371
- Age
- 6mo ago
Bonsaii 6-Sheet Strip-Cut Paper Shredder with Retractable Handle
- Price
- £17.42
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 8mo ago
Amazon Basics Cross Cut Paper Shredder 6 Sheets with transparent window for A4 documents and credit cards 14L waste basket Black
- Price
- £21.27
- Rating
- 4.4/5
- Reviews
- 443
- Age
- 10mo ago
Bonsaii 6-Sheet Cross-Cut Compact A5 Paper Shredder
- Price
- £18.42
- Rating
- 4.2/5
- Reviews
- 166
- Age
- 1y ago
Bonsaii 6 Sheet Cross Cut Paper Shredder Compact Shredder for Home & Small Office Use Shreds Credit Cards Staples and Clips Portable Handle Design 13L Bin (C237-B Upgrade Version)
- Price
- £22.26
- Rating
- 4.4/5
- Reviews
- 2,867
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
25
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- Bonsaii46%
- Amazon Basics36%
- Fellowes16%
- VidaTeco2%
Demand
Mini Shredder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 31.8×
Search terms
Top Mini Shredder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- paper shredder680K/yr
- shredder519K/yr
- shredders home use260K/yr
- paper shredders for home use uk130K/yr
- shredders100K/yr
- shredder heavy duty64K/yr
- cross cut shredder49K/yr
- paper shredder heavy duty home35K/yr
- paper shredders28K/yr
- cardboard shredder30K/yr
Reviews and returns
What reviews say buyers love and hate about Mini Shredder
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesnt last
Broke first use
Broke Immediately
THIS SHREDDER JAMS CONSTANTLY
Faulty Shredder
10 minutes later the shredder stopped working
Constantly overheats
KEEPS OVERHEATING
Overheats all the time
or in some cases what makes a product bad
Poor quality
The quality of plastic material used looks cheap too
has stopped working properly
Doesnt seem to work properly
Didn't work
Love
Excellent Shredder
Good shredding
Shreds paper
Excellent Value
Great value
Money well spent
The item feels well made
GOOD QUALITY
Definitely a quality machine
Easy to handle
Ease of use
Easy to operate
As advertised
Exactly as described
Works as it should
Return
1.8% Return rate 18% Fixable by listing
has stopped working properly
Doesnt seem to work properly
Didn't work
Not fit for purpose
Smaller than expected
It's quite large
THIS SHREDDER JAMS CONSTANTLY
Faulty Shredder
10 minutes later the shredder stopped working
Constantly overheats
KEEPS OVERHEATING
Overheats all the time
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mini Shredder questions
Answered from the same tracked data.